The exhibition ushered in the big belly sweeping army "baby child economy" growth over 20% year

Source: Internet
Author: User
Keywords The army ushered in
Tags .mall clear consumption economy high market research turn
Last weekend, the exhibition center ushered in a lot of big belly, small BB. Originally, in the "2012 China (Shenzhen) Baby Child Supplies exhibition", including Mimi, small, and many other brands such as infant and child supplies rare special dumping. Now the price of infant supplies more and more high, a can of baby milk powder on average 200 yuan a barrel, a children's wear at every turn hundred yuan, a baby car is more than 400 yuan, as well as infant swimming, infant artsy and other types of consumption high, so many parents directly called "injury".  To this end, the exhibition during the end of the weekend clear goods, attracting many families flocked to Amoy goods.  According to a study by the China Baby and Child Research Center, China's 0-12-Year-old baby has reached 200 million, and the "baby economy" has grown by more than 20% per cent a year, while in southern China, which is at the top of the four-wave baby boom, the market potential has been consistently bullish. Reporters learned that in recent years, with the rising standard of living, businesses seem to have grasped the new generation of parents "only good, not afraid of expensive" consumption mentality, so that infant and young children consumption higher. Some young parents spend a lot of their babies, eating imported milk powder, wearing a brand name, playing is a child luxury car. The prices of infant and toddler goods sold in shopping malls are generally high, such as the price of walkers between 300~500 yuan. Some baby brand children's wear more said that the product even if the season is rarely discounted.  In addition, in recent years, such as baby swimming, children's photography, early education class consumption is also popular, expensive, such as infant swimming is 50~80 yuan an hour to price. Although the price is very high, but there are not a few parents to buy, in the end what is the cause of infant and child consumption become so expensive?  A young mother told reporters that since the problem of milk powder frequently exposed, or rather expensive to buy imported milk powder, and now the frequency of infant supplies quality problems, such as children's wear high formaldehyde content, it is difficult to choose, "Import, brand, expensive things should be more safe in comparison." Some people in the industry said that today's domestic market for baby children is different from the past, high-end and market segmentation has gradually occupied the mainstream market, leading to the emergence of high prices of consumer phenomena. Relevant experts called for, should try to avoid blind consumption, infant products and any other consumer goods, not the more expensive the better.
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