The experience of enterprise website construction Promotion

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Company Domain name and website has been opened, now on the site related planning issues to do the following:

The purpose of establishing the Enterprise website:

1, conducive to enhance corporate image

Generally speaking, enterprises to establish their own web site, it is unlikely to immediately bring new customers, new business, it is not likely to immediately improve the performance of enterprises. The role of corporate web sites is more akin to what companies do in newspapers and on television to advertise the company itself and its brand. The difference is that the company's Web site is bigger, and companies can put almost anything they want to know about their customers and the public. In addition, the cost of establishing a corporate website is much lower than that of other advertising methods. Of course, the Web site and advertising are two different ways of publicity, each has a different role, they are more complementary to each other, rather than mutually exclusive. If an enterprise has its own web site, it should promote the website as much as possible in various advertisements and put the specific content into the website.

2, the company has network communication skills

In China, people often misunderstand the Internet, thinking that e-mail is the Internet. We have seen a lot of companies, the e-mail address as a Web site, and printed on the business card. In fact, email is just one of the most common, simplest features of the Internet. The real content of the Internet is its richness, almost all-encompassing. For an enterprise, the sign that it has the ability of network communication is that the company has its own independent website, not email.

3, can be comprehensive and detailed introduction of the company and company products

The most basic function of the company's Web site is to be able to introduce the company and its products in a comprehensive and detailed manner. In fact, companies can put anything they want people to know into the Web site, such as company profile, the company's plant, production facilities, research institutions, product appearance, function and the use of methods, can be displayed online.

4. Realize the function of e-commerce

You can implement e-business capabilities for your business on the Web site. You can publish on the Web site:

A Real-time news release system: Online Web Publishing company news and all kinds of industry news, dynamic, sailing, etc.

B online download system: including online management, online publishing, etc.

C Electronic Mall system: You can open their own shop online;

D Customer Message Board, online survey, recruitment system, mailing list, BBS forums.

5, can maintain close contact with the customer

In America, when people want to know what new products, new services, or old products and services have changed in a company, or even just want to know what news the company has, they habitually enter the company's Web site. Because foreign companies are used to posting all new products and services online, and regularly posting information about companies online. Chinese companies and customers are not accustomed to this kind of contact now, and the content of Chinese companies ' Web sites is usually updated only once in a long time. But as more and more companies publish products and information online, this will change dramatically. After all, more and more companies have the ability to network, and gradually become accustomed to using the network to communicate.

6, can establish business contacts with potential customers

This is one of the most important functions of enterprise Web site, and why so many foreign enterprises attach great importance to the root cause of website construction. Now, the world's largest buyers are mainly using the Internet to find new products and new suppliers, because it is the lowest cost and most efficient. In principle, people anywhere in the world, as long as they know the company's Web site, you can see the company's products. Therefore, the key is how to promote the company's Web site. A very practical and effective way is to register the company's Web site in a world-renowned search engine (such as yahoo,excite,altavista, etc.), and select the company's products and services related to keywords, you can make potential customers easily find companies and products. This is an international commercial practice and has proved to be very effective.

7, can reduce communication costs

For many enterprises, the annual communication costs, especially involving the import and export of communications costs, is a huge cost. The use of multiple e-mail addresses provided by the company's website can effectively reduce the cost of communications, which is a very practical benefit of the corporate web site (the cost of using e-mail communication is only for local charges).

8, can use the website to get customer feedback information in time

Customers generally do not actively to the company feedback information. If the company in the design of the site, to add a dedicated customer contact with the company e-mail and spreadsheets, because the use of extremely convenient, relatively speaking, the general customer is more willing to use this way to contact the company. Therefore, the company can get a lot of customer comments and suggestions.

II. website Planning Column Map:

Home: Flash home page, or the site to open the first surface

About Us: Company profile, corporate culture, President Oration,

News: Company's latest trends, industry update

Product Description: Product categories, product pictures, specifications, scope of application

Download: Product usage instructions download, daily battery maintenance information, etc.

Join Agent: Agent policy, Project advantages, market analysis, benefit analysis, etc.

Talent Recruitment: The latest job information, talent policy

Message feedback: Simple and effective feedback system, online ordering system, online customer service system

Contact Us: address, telephone, website, mail, company location map

Third, the website color collocation:

Corporate web site color collocation to simple and practical, the usual two colors, two seasons in spring and winter to warm, recommended red and orange, summer and autumn two seasons to blue, green, agent cool and comfortable.

Different colors give the viewer different psychological feelings.

Red: is a kind of exciting color. A stimulating effect that makes a person feel impulsive, angry, enthusiastic, energetic.

Green: Between the two colors in the middle of the color, appear to be harmonious, quiet, healthy, safe feeling. It and golden, pale white collocation, can produce elegant, comfortable atmosphere.

Orange: is also a kind of exciting color, with brisk, cheerful, warm, warm, stylish effect.

Yellow: With pleasure, hope, wisdom and light personality, it is the highest degree of Ming.

Blue: Is the most cool, fresh, professional color. It is mixed with white, can embody supple, elegant, romantic atmosphere (like the color of the sky)

White: With white, crisp, pure, clean feeling.

Black: Deep, mysterious, silent, sad, repressed feelings.

Gray: A sense of moderation, mediocrity, moderation, humility, neutrality and elegance. And a slight change in the saturation and transparency of each color creates a different feeling.

Purple: A mysterious, noble feeling. More for female products.

Cold color: To cyan, blue, purple, green and other combinations, embodies the simple, far-reaching, calm space effect. In the page can match a small area of red, in order to form a contrast of visual sense, more in the electronics, technology, universities and other institutions.

Warm colors: red, orange, yellow, brown and other combinations, can show a lively, healthy, happy feeling, generally used in food, activities, parks, campus and other institutions.

Overall: The company's website color is generally the same as the standard color of the enterprise, if there is no standard color, it should be consistent with the industry color, and with a similar color and a small amount of color to match, not too much color.

IV. Website Maintenance Update:

For corporate web site maintenance considerations, summed up as follows:

1, the Enterprise website maintenance should guarantee the information to be effective

2. Fast download speed

3, the enterprise website is simple and easy to use

4, the maintenance of corporate website function is normal

5, keep the Enterprise website link effective

6, to ensure user registration/exit convenience

7, the Enterprise website maintenance should pay attention to protect personal information

In addition, note the following four points:

1, server and related hardware and software maintenance, to the possible problems of assessment, to develop response time.

2, database maintenance, effective use of data is the site maintenance of important content, so the maintenance of the database should be valued.

3, the content of the update, adjustment and so on.

4, the establishment of relevant Web site maintenance provisions, the site maintenance of institutionalized, standardized.

V. Website PROMOTION Program:

1, search engine: Through search engine optimization or search engine payment promotion and so on, is to carry out Enterprise website promotion is one of the quickest and effective way.

2, put ads: now general-purpose for DM and network advertising.

3, PR News: PR articles, also known as "soft Wen." "Soft Wen" has targeted, long-term, fast and other advantages of transmission.

4, information platform: the domestic existing B2B,B2C platform about 20,000, and a considerable part of the company can be left directly to the site itself. Select a subset of information platforms to periodically publish and update enterprise information.

5, physical products: In the enterprise's own products, or product packaging left on the Web site, you can use the end user to achieve corporate website promotion. In addition, the appropriate time to plan some promotional activities or give a souvenir to the customer, printed on the gift site. such as t-shirts, umbrellas and so on. To remind, business card is not to be neglected to promote one of the kind.

6, Agent channels: Agents through the DM publicity, and store signs for the promotion of the site more and more important.

7, mail Promotion: through mass mailing to promote the enterprise and website, especially the initiative to leave the mail to the enterprise to send mail.

8, Links: With the relevant enterprises or upstream and downstream enterprises to establish links to the site.

In summary, since the establishment of corporate Web site should play a network to bring the greatest benefits to the enterprise, coupled with effective promotion and timely information management, to highlight the role of corporate web site.

Pizhou Talent net www.pzhr.com through to nearly 200 enterprise website's understanding and the survey, thought the enterprise website should strengthen above aspect the work.