The explosive growth of electricity dealers will be gone forever

2013, no matter from which point of view, will become China's internet history of an important year. In the 20, China's Internet development has a few years of symbolic significance.

1996, the first batch of Internet value-added services company appeared, the Internet from educational academia to society;

2000, the three major portals listed, the network industry officially into the door;

2003, a group of internet companies began to profit, the second wave appeared in the market, the basic network industry formation;

2008, the Internet from vigorously promoted to strict control;

2013 is the story, the overall four hot spots, namely, E-commerce, Internet finance, mobile phone applications and public opinion game, showing a malformed development, morbid prosperity situation.

E-commerce used to be a short plank in the development of Chinese Internet industry for a long time. In the early days of the Internet, the first batch of internet companies that emerged in the United States produced giants like ebay and Amazon, with more than half of the Internet users experiencing online shopping by about 2005 years. Although China also appeared 8848 and when such early e-commerce companies, but slow growth, even after the advent of Taobao, until 2010, the number of users of e-commerce use of the proportion of people less than One-fourth. In recent years, especially in the 2013, the rapid growth of e-commerce, leaving aside the general factors, tax advantages, cost advantages and institutional advantages are the three main reasons.

Tax advantages

E-commerce for small micro-enterprises in the tax advantage is obvious, not only to see the business tax and income tax, more importantly, the staff social Security tax on the leeway. Because the buyer of electronic commerce is mainly individual, has the small quantity of shopping, the quantity of the seller is large and disperse, the transaction mainly relies on electronic payment means. Therefore, the business management of the company has a nonstandard or even basically belong to the opportunity to stall. Do not pay business tax and income tax, less or not pay Social security tax, greatly reduce the operating costs. Some medium-sized and even large retail companies also take advantage of opportunities to separate multiple network selling points and sales channels, or to set up complex links to avoid tax or tax evasion. In this way, e-commerce on the traditional business has formed a commodity price advantage and operating profit advantage.

Cost Advantage

The traditional retailer has a heavy burden on the site rent, logistics cost and personnel cost, and it has a tendency of increasing every year. The soaring rents of urban commercial property over the past few years have greatly weakened the competitive power of traditional businesses. The last year's crackdown on the extravagance and waste of the party and its party has reduced the false prosperity of the sale of goods to a considerable extent. By contrast, there is no need for store support and the main face of people's personal and household consumption of e-commerce competitiveness greatly increased, no need to deal with the high level of rental pressure, there is no user group atrophy of the hidden worries.

The biggest bottleneck of E-commerce is the logistics and commodity delivery system covering the whole country, the cost is huge and the system stability is poor. However, due to the lack of traditional business enterprises, excessive reliance on multiple wholesale storage and transportation systems, while the excessive cost of transportation system costs, which to a considerable extent, offset the cost of e-commerce in logistics costs disadvantage. At the same time, millions of express staff in the majority of the temporary nature of the benefits and regular overtime work, objectively reduce the cost of e-commerce labor.

Institutional advantage

The main force of E-commerce is private enterprises, there are a small number of countries to enter, but basically according to the private enterprise mechanism to run the company. Therefore, compared with state-owned commercial enterprises, e-commerce enterprises have obvious advantages in the system, quick decision-making, flexible resource deployment, and strong employee initiative. Even compared with the private enterprises in the traditional commercial field, the institutional advantages of e-commerce enterprises are obvious.

Traditional commercial enterprises in one city to operate, even the so-called national chain operators are mainly in large and medium-sized cities, and E-commerce enterprises can also rely on public e-commerce platform and logistics services for national operations. Traditional business enterprises generally have a limited daily operating time, while electronic commerce can serve 24 hours a day.

While there are three major advantages, these advantages cannot be maintained for a long time. The growth rate of e-commerce volcano eruption will reach the peak in a year or two, the growth rate will decline year by year and turn into the normal state of about 20% annual growth rate.

First, in the world, the policy of tax exemption for e-commerce is coming to an end and will gradually be integrated into the normal business tax system. China's tax policy on E-commerce should also be introduced in a year or two, with traditional business being treated equally. With the cancellation of tax concessions, the scale benefits of E-commerce enterprises will be highlighted, business tax and income tax relief space will be drastically reduced, tens of millions of small micro-commerce enterprises will be the survival of a rapid deterioration of the environment. In addition to those with unique and niche commodity operators, small micro-electronic business operators will most likely lose their value.

Second, the explosive growth of E-commerce in turn has become the cause of commercial real estate price reduction, and the party and the party's commodity consumption capacity with the anti-corruption campaign institutionalized, its follow-up effect will be long-term. Starting in 2014, commercial shops in large and medium-sized cities should be on the downward track. At the same time, the increasingly public and scale of logistics system and payment system will penetrate into the traditional business system, thus narrowing the distance between E-commerce enterprises and traditional businesses.

Finally, with the scale of E-commerce enterprises and traditional business enterprises to enter E-commerce, the boundaries between the two increasingly blurred, mutually compatible, E-commerce industry has long enjoyed the institutional advantages will gradually weaken, the electronic commerce in the past few years, the substitution of traditional business effects will gradually disappear. In the visible future, the growth rate of e-commerce will still be significantly higher than the growth rate of traditional commerce. However, the extraordinary explosive growth will no longer be a beautiful legend in the history of the Internet.