The feeling of the product manager can be cultivated in this way

I participated in the Beijing "customer demand-driven product definition and planning" training, very expensive, but because of some personal and training companies, so I did not spend money. The amount of training information is actually not much, but the inspiration is quite large, for more students who can not afford to spend, may wish to wait for me to share a little bit of it.

This time I want to talk about what I think through training, a game that I can cultivate / test my own product manager, or the last time I talk about the topic of "changing to be a product manager," a friend said, "You Increasingly scourge, ah, not only let everyone come to want to be a product manager, but also started to give a plan of action ah ... ... and slow before action, judicious, you still ask yourself whether you like & suitable for the product Manager

Start, the gameplay is simple, anytime, anywhere, a single person can, just casually see a product (I defined it as "the problem-solving thing can be tangible and intangible"), and then began to make sentences:

The most basic sentence: What users to solve what needs?

When practicing, avoid asking for more, to say a little, to find the one you feel the most appropriate kind of user, and his most pressing needs.

The main extensions are as follows:

What is the occasion for generating demand?

Requirements of the application scenarios, time and place, etc., have a "sense of the story", try to find one that will make people smile.

What are the main functions of the product?

The difference between needs and functions is that the former is from the user's point of view, is a hope, interest points, this time there is no product, the latter is said from the product attributes.

What is the technical basis?

The main study of product realization costs, in order to assess the cost, is it worth doing.

Without this product, the user is how to solve the problem?

To help ponder whether this product is "not going to die", we try not to do a lot of alternatives to the product.

What is the competitor?

This problem need not be limited, as far as possible to start thinking, wider than the previous question, you can consider potential competitors.

Conform to what trend?

A good product is homeopathic, meeting some of the fundamental needs of the future is a further foundation, trying to predict the future.

Other extensions, in addition to my list, you can think of many problems, not to elaborate:

What is the cost of the product?

What is the product's profit model?

Estimate the market capacity (number of people in need, frequency ...), and trends?

How to price? Through what channels to sell? Design a promotional program?

Now what do you do to improve, what is the function? Priority? Why? What resources (personal belongings, time ...)? What happens?

...

Let me give an example of the above game. Well, I looked up to see a few packets of instant noodles.

As a product of instant noodles

What user needs to solve what needs?

Instant noodles to solve the otaku quickly fill the stomach needs.

What is the occasion for generating demand?

One day at midnight, playing online games, and his teammates just kill a great boss, suddenly felt hungry, you need to eat something.

What are the main functions of the product?

Tear the bag, with blisters 3min, to eat the state.

What is the technical basis?

There is a kind of noodles, you can use a short time to boil water to eat; there is a seasoning, so that this side is not so unpalatable.

Without this product, the user is how to solve the problem?

Boiled water and biscuits.

What is the competitor?

Can do all kinds of staple food fast food, expand open, takeout also count, high-energy compressed food can be considered, will cook the house woman can count.

Conform to what trend?

Part of the target user more and more home, more and more lazy, own fire cooking become very extravagant.

...