The first half of the domestic auto market inventory: "Test" half the poor car companies to secure annual sales target

Every reporter Chen Yu Cheng from Beijing and Shanghai through the last year and the first three months of high-speed growth, the domestic auto market has finally achieved a rational return, the automobile industry growth has slowed down the signs. The data show that the first half of this year's domestic auto industry sales of 8.9273 million vehicles and 9.0161 million vehicles respectively, the year-on-year growth of 48.84% and 47.67%.　　Throughout the first half of the year, the domestic auto market showed a trend of high driving low. Most of the independent brand of car companies due to the high estimate of this year's auto market, coupled with the 1.6L and the following small-displacement car preferential policies, the impact of less than half of the first half of the annual sales target.　　In this case, many companies choose to control the capacity to ease the dealer's inventory pressure, but there is no company to reduce the annual target.　　Car companies in the first half of the performance of a very different steam association data shows that the first half of the domestic automobile market showed a high opening and low trend, in addition to the first two months continued high growth last year, March onwards, the domestic auto market has been a chain decline, and year-on-year growth has continued to slow down. The first half of the car market an obvious characteristic is: the joint venture performance is stable, the majority of enterprises to complete the total annual sales target half of the general, Shanghai Volkswagen, FAW Volkswagen, Dongfeng Nissan and Changan Ford Mazda and other large number of vehicles have reached the pass line; among them, FAW Volkswagen sold more than 430,000 cars　　To complete the annual sales target of 54.08%, Shanghai general sales of 480,000 vehicles, complete the annual sales target of 56.47%; FAW Toyota and Guangzhou auto Toyota failed to complete half of the Full-year sales target for "some special reasons". Of the independent brands, 60% car companies failed to complete the original plan on time. Chery sold 310,000 vehicles in the first half, 45% of the year's target, 195,700 for Geely, 48.9% for the full-year sales target, and a high sales target of about 289,000 of the company's 800,000 sales targets, Jianghuai, brilliance,　　Most independent brands such as the Great Wall failed to reach the Half-year line.　　Dongyan, executive vice president and Secretary-General of the China Automotive Association, said that the state of the 1.6L and the following displacement models of the negative impact of the decline in the car market has been shown, the most affected is the small displacement models of the majority of the independent brand car enterprises.　　BYD's PR manager Yang Zhao told reporters that BYD is expected to be overly optimistic about the market this year, with new cars focused in the second half and capacity constraints being the main reason why the first half of the year failed to complete its annual sales target. Pressure production to ease inventory pressure although the Chinese Steam and Steam Institute two institutions on the first half of the car sales statistics appear to be a big difference, but in the inventory increase but basically reached a consensus.　　Just Dongyan repeatedly stressed that the current enterprise inventory is basically at a reasonable level, and the automotive industry in the current inventory has been "close to a reasonable scope of the upper limit." According to Tianjin FAW Toyota insiders said, Tianjin FAW Toyota's factory has lowered the scheduling plan, the number of overtime is slightlyReduce。　　Reporters in the visit to some of the dealers found that due to short production capacity, sales pressure of distributors, has appeared a price reduction promotion. Rollei, Deputy Secretary-General of China's Auto Circulation Association, said the inventory increase in the first half of this year was due to companies ' over-optimistic estimates of the 2010 market.　　Relevant data show that 2010 the total sales target of 17.34 million vehicles, of which the target growth rate of independent brand sales of about 70%, there is a certain blindness.　　FAW public relations Director Arch Wave said, as FAW Volkswagen exceeded the first half of the sales target, and reasonable capacity deployment, the current FAW Volkswagen inventory Depth (inventory at the end of this month/plan sales next month) below 0.4, far below the 1.2 standard line.　　Car companies adhere to annual sales target The daily economic news reporter learned in an interview, although half of the mainstream car companies did not complete half of the annual sales target, but there is no company to adjust the annual sales target.　　FAW Toyota Public Relations room Chang Machunping said, although Faw Toyota in the first half of the year did not meet the annual target of half, but for the completion of the year set 500,000 sales target still have confidence.　　The Arch wave is that, with the current FAW-Volkswagen product structure is increasingly reasonable, as well as golf, the new Jetta, Bora 1.4T, CC and domestic Q5, such as the listing of new models, FAW-Volkswagen product line is more abundant, the second half of the year is expected to the overall sales of FAW Volkswagen is expected to　　"Changan Suzuki in the second half of the market continue to maintain cautious optimism," Chang ' an Suzuki, the Department of Public Relations, said, Chang ' an Suzuki will be adjusted according to its own characteristics, the second half of the country is expected to release the relevant car consumption stimulus policy, Changan Suzuki models are basically in the scope of energy Yang Zhao also said, "Although BYD has not completed the first half of the year's target, but with the second half of the M6 as the representative of several new cars in succession, as well as the country's subsidies for energy-saving models of the implementation of the second half of the car market is still full of confidence." BYD is now stepping up production capacity, the annual sales target of 800,000 vehicles has not adjusted the plan temporarily. "" The market is relatively volatile, from the domestic demand for cars, the car market still has a long-term growth space, Jianghuai automobile market gradually upgraded, there is no plan to adjust the target. "An official of Jianghuai automobile passenger car company said to the daily economic news."