The five functions of mail marketing and the way of email marketing

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e-mail Marketing is the premise of the user prior permission, through e-mail to the target user to convey valuable information of a network marketing means, mail marketing is a direct marketing of a kind, with point-to-point, can be broken down the marketing way, Can be based on your own online collection of information according to the customer's personality to achieve personalized mail marketing. Today I'm going to talk about the five roles of email marketing and how to do email marketing.

e-mail marketing of the five major functions:

First, open up customers

Second, the pre-sale customer Inquiry Exchange

Third, the sale of product transactions

Four, after-sale products service in tracking

Five, after the after-sale follow-up, contributed two times sales

These are based on the mail marketing process, I summed up, these 5 points, maybe we saw this is a process, but it is a function, they can separate separately, we can think, we have a large number of people to do SEO, combined with SEO is not difficult to think about the role of these. Open up customers, this as long as the mail address can be opened up; pre-sale customer exchanges, some customers may through the Yellow Pages, business-to-business Web site to find your email, through the inquiry; sale of products trading This is particularly important for the first time you are in a business, so the people are very cautious in their first cooperation. Therefore, customer service in the first time to do the mail must pay attention to, each of these payment steps customers will have problems, relative to the domestic people's problems than foreign customers more problems, because the domestic network consumption model of the rise of the time is not long enough. After-Sales product service and tracking, customers buy products will always have feedback, we must do a good job in this area of information records, if the ability to develop their own set of systems to record, this is to facilitate the foundation of two sales, which above all customers are doing very good, and finally is to promote two times sales, The general repeatability of goods is easier, I refer to the duplication of goods is easy to destroy, such as clothing everyone to change every year.

Ways and steps to email marketing

The first is to find the customer's mailbox, according to the business model is a business-to-business, the consumer class, the Business-to-business class goes to the Yellow pages, the Business-to-business website to look for, the Alibaba, the Chinese manufacture makes the advertisement position to be possible, but has many techniques, here does not say more; the consumer class, here is to go to those more targeted blogs, forums, and the industry website to collect, and one of the most direct way is to buy it like a trade association. Customers have found, it needs to be sorted out, you have to according to the customer's source to understand the characteristics of the customer's psychological consumption, such as from the forum customers, see what he said, general his intentions and preferences can be expressed, with documents recorded, and then to your customers according to the characteristics of the classification, so that the customer, and to do the finishing

Classification of e-mail marketing methods: Topic incidentally product marketing, direct product marketing, activity Marketing

Incidentally, the theme of product marketing, generally not directly sell products, but first let the customer with their own resonance after, and then in the beginning to sell products; Direct product marketing is directly to say that I this product how good, very direct; campaign marketing is about what festivals, like Christmas, Halloween, American Independence Day and so on a campaign-style marketing, this activity may be objective, but also may be fictitious;

Product marketing can be divided into functional marketing and low-cost marketing, functional marketing is mainly about the function of products, low-cost marketing mainly refers to the use of low-cost to play the market; Activity marketing can be divided into its own activity marketing, holiday activities marketing, personalized marketing, new product marketing

Self-activity marketing means: such as the company moved, the company set up 3 years and so on; Festival activities Marketing refers to the use of festivals, such as Christmas and so on; Personalized activities marketing refers to the customer birthday and so on;

Well, today to share the five role of email marketing and the way to do email marketing, want to learn more please pay attention to the text Search information Network marketing consultant Chen Liang blog.

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