The application market of Smart TV is to launch the application investment salon in Sichuan
Source: Internet
Author: User
KeywordsInvestment
June 18, the video TV development Platform (hereinafter referred to as "Letvstore") in Chengdu, Sichuan, held a theme for "Smart TV application development of profit and investment" developer Salon, in the background of the application of intelligent TV gradually to the market blue Sea, Sharon is more practical and the topic of discussion is discussed from the previous development opportunities. Transition to Smart TV application investment value, profit model. In this salon, Le Vision network to Chengdu Mobile Internet Association issued the application developer Testing Service Station "gold partner." Lead Capital VP Wang Yang has released an intelligent TV application developer Support program with a maximum investment of 10 million. At the same time, Le Video network released a new version of the LetvStore3.0 and Game Center, and disclosed the Letvstore popular application rankings, which has become the entire Smart TV application market vane. The rapid development of intelligent TV application development market the development of Intelligent TV has created a good investment opportunity. At present, intelligent TV is in a high speed market development period. Data show that with the popularity of home broadband, wireless network, 2014 Smart TV market share is likely to reach 69%. Display research data show that 2015 Smart TV will exceed 90% to 60 million units. At the same time, with the music video and other Internet companies into the field of intelligent television, video TV Super TV as the hottest brand of smart TV, all kinds of smart TV applications are favored by users, the market is fully activated. Le Vision Network CTO Yeoh Eng-Kiong released keynote speech music video Network Dr Yeoh noted that, compared with the development of mobile Internet applications, the profit model of smart TV application is clearer and the prospect is very broad. In particular, the popularity of HTML5, so that more intelligent TV application development more convenient, which also led to video, games, health, electricity, education, life and other types of applications gradually mature, users also increased rapidly. Now, the smart TV application profit model is maturing, the smart TV market has many investment opportunities. Letvstore, the world's largest intelligent TV application market, can provide a one-stop service for developers to jointly promote the development of the Smart TV application market. Touch Technology COO Zhang Mingjin is very optimistic about the application of smart TV market prospects, she believes that the end of the tour, the page tour, the competition is too intense, smart TV is the last one has not been developed screen, is a blue sea market. At present, many intelligent TV systems are based on the Android system, and the development of the environment is similar to the hand, hand-travel and smart video games will have a great deal of space. Chengdu Opera star, Beijing Lian Lian see, Sing it and other start-up companies also attended the salon. Chengdu drama Love Star Network Technology Co., Ltd. CEO Jianho believes that games, education, electricity, browsers and other platform applications have a broad market development prospects. The chief executive Meichao said that more and more people pay attention to their mobile phones, PAD, and people around the exchange of more and less interaction, near-field entertainment can make people closer to each other, this demand is just needed! Sing it, Mr. CEO Chen.It's better than singing. The features and performance of the software on the mobile end and the TV, while the scene shows the operation on the video TV super TV. The developer of the developer salon for "profit and investment in smart TV application development", Chengdu High-tech Mobile Internet Association, was awarded the "Gold Partner" of the Developer Test Service at the salon, E-Yeoh, the Chengdu High-tech Mobile Internet Association, presented the "gold partner" of the Open Platform Developer Test Service. Plaque。 Zhang Zhengang, the association's Secretary-General, said that the Chengdu high-tech Mobile Internet Association as the open Platform Developers Test service, means that the CP in the Letvstore before entering the association can first experience the effect of smart TV on the video TV Super TV, in order to make timely corrections, Make the user experience of the application more perfect. At present, Le View has been in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and other five opened the Lok-view open Platform Developer Test Service station, developer service station to the National Intelligent TV application developers open, mainly to provide them with the video TV Super TV experience, games, application of large screen testing and adaptation, technical and operational guidance, and many other services. The Developer service station can increase the interaction and communication among the developers in the industry, gather the developer power, and assemble the developer resources. Lead capital launched the opening plan, supporting the large-screen application developers led by the network and Lok-Vision Holdings jointly launched the main investment in the music and eco-related content industry, Internet applications, mobile Internet, cloud computing and intelligent terminal areas. The application of Intelligent TV, is an important direction of capital investment, has invested in sports Gaga, flying video browser, TV home and other projects, three of TV applications have become popular applications Letvstore, access to a wide range of user groups. In the "profit and investment of intelligent TV application Development", the leading capital Wang Yang disclosed the Smart Television Application Development Fund, that is, the open screen program. Wang Yang introduced, the opening of the program's investment direction includes TV applications, video games, intelligent interaction and other products and technology companies, teams, projects. Investment target is locked up before a round of financing, the seed period project plan invests 20, the fund scope 0~200 million, the Angel period project plan invests 10, the fund scope 2 million ~500 million; a round investment period Project 5, the fund scope 5 million ~1000 million. Wang Yang pointed out that the inclusion of the open-screen program, not only to obtain funding support, but also access to the music of the ecological resources (including cloud platform, video content Library, TV box terminal resources, advertising resources and CP2C marketing resources) to support, Incorporated into the Letvstore Key application growth program (offering a new product incubation platform and application promotion mechanism) and a flow-benefit plan (applied advertising profitability and application-change promotion), access to basic operating services, financing and policy support, and in the Super TV and Letvstore (already in the domestic 90% The above brand of smart TV and box implants to get more marketing resources. Letvstore publishes 50 applications for gaming applications in "Smart TV application development for profit and investment"Salon, Letvstore in charge of the chief, Music network CTO Yeoh Eng-Kiong introduced a new version of the Letvstore and Game Center, and disclosed the Letvstore popular application rankings, the line through also reflects the current wide-screen application market development status. LetvStore3.0 New Product form More video, portal, assistant, personalized, polymorphic. The new independent platform Game Center, derived from Letvstore, provides professional big screen games for TV viewers, and focuses on the promotion of the user's growth rating to enhance the attractiveness of membership, aggregation of large screen games, introduction, game video, evaluation, information. Both become the music to enter the smart TV application market two tentacles, firmly put the pulse of the market development. Letvstore popular application in the top 50 applications, video and game applications become the current Smart TV application market. According to analysis, video is the biggest demand type of intelligent TV users; the game class application download quantity is second only to the video, explained the game class application is in the high speed growth period, the browser download volume is also relatively big, explained that the Web service which based on the intelligent television has the latent demand; the tools app has a nice download, and the helper tools have a big demand, This is similar to the mobile Internet; apps based on the video-interactive Health app also have a small amount of application downloads, and the electricity quotient and education downloads are far below video and games, and they are still in their infancy. The application of Intelligent TV is divided into three stages: the first stage, video and audio applications dominate, video and audio app is characterized by the use of traditional remote control organs can operate, traditional TV users more easily converted, this type of app in the first stage can get good attention; The second stage is the application of game explosion , this requires a quick improvement in the user experience of the control device, PlayStation and Xbox sales, which means that users are willing to play the game on TV as long as they have a good control device and user experience. In the third stage, with the solution of the TV input and payment, the application of health, electricity quotient and education will step up and let the TV developers enter more fields.
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