The example analysis of the promotion scheme of the Hot Lightning Thin website

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The following is about the hot Flash Thin official website planning and promotion methods, I take an example of the method for you to provide a website to promote the idea, but also hope that you master a lot of advice

The current analysis of the website

(i) overview

URL: http://www.zhengdian.tv

Title: On-line weight loss medicine, the fastest and most effective most professional weight loss method-on the official website of the Hot Lightning.

Domain Registration time: 2007-7-19

Baidu: Included 138, the home page was down right, not completely shielded, with on-time slimming drugs in Baidu query can see to the home page, the first update time 2009-8-7.

Google: 457 included, PR3.

Yahoo outside the chain: 384 outside the chain composition: links, blogs, forums.

Alexa: ranked 2,202,965 flow: 240, according to experience, Alexa Traffic show 240ip, the site should have 500-1000ip, perhaps more.

(b) within the website

1, the website content remains updated.

2, the homepage keyword density is suitable.

3, the website framework is suitable.

4, the appearance of a beautiful page, giving people a reliable feeling.

5, the content page a single page has done too many homepage link, gives the search engine a kind of cheating feeling.

6, Home keywords: hot lightning thin keywords are very good, "weight loss" this keyword choice is not sensible, high flow of keywords can choose such as weight loss drugs, the most effective weight loss drugs, weight loss products and other keywords.

(iii) Quality of the chain

1, links to the site PR has reached PR3, Baidu included pages are also hundreds of pages very good.

2, the quality of the blog is not high, some pages include a lot of hot web site links (suggested a page in the same site link only one); the link title has a large part of the use of weight loss, which is the first page down the right one reason.

3, the forum outside the chain, the quality of general, there are many have been deleted, easy to cause the first page is down right.

(iv) Ranking of keywords

Punctual lightning weight loss pills on the first place in Baidu, this is very good, of course, this keyword ranking is still easy, on the hot lightning thin can be said to be alone this one, give me who to take.

Weight loss ranked in Baidu 68.

Weight loss method ranked in Baidu 64.

Weight-loss drugs ranked in Baidu 17.

Second, weight loss Baidu index analysis.

1, large flow of keywords

Weight loss 8990.

Weight Loss method 3997.

How to lose weight 2250.

Diet medicine 2088.

Diet 1978.

How to Lose weight 1980.

Slimming 1380.

Weight loss products 1262.

How to lose weight 981.

Weight Loss tea 927.

Fast weight loss 932.

Healthy weight loss 864.

The most effective way to lose weight is 843.

Acupuncture Weight Loss 775.

SS fat-burning oil nesting box 590.

Exercise weight Loss 511.

How to lose weight quickly 434.

2, punctual lightning thin related Baidu index

The lightning is 152 thin.

It's 151.

Lightning Thin 105.

On-weight slimming Medicine Baidu Index Search volume is too small to query.

3, analysis

Weight loss in terms of the keyword competition is very fierce, do weight loss site should be from the flow is not particularly high, but the targeted keyword long tail word to promote.

Iii. Summary and evaluation

1, punctual lightning Thin related words are ranked in the first page of Baidu, very good, now the flow of most of the test is from this aspect.

2, the quality of the chain is not high enough.

3, keyword choice is not ideal, should give up "weight loss" This keyword, choose some easy to achieve rankings, value and high key words to promote.

4, the network evaluation did not intervene control, now the comments on the network is one-sided, the basic is negative.

5, the home page is down right, with site in Baidu search not to the home page, the promotion of multiple control link quality.

Iv. Improvement measures

(i) Network evaluation

Hot Lightning is a weight loss products, everyone buy weight loss products will certainly look at the online evaluation, so I think the most important is the intervention control network evaluation.

1, the preparation of the relevant news, published to their website, and then submitted to some good quality site (online There are many sites are for everyone, you can submit articles), to Sina and other large sites to submit news clues.

2. Reply to the questions raised by others on the network.

This is the most important thing to do every day.

There are a lot of people on the Internet consulting on the quality of lightning thin effect problem, most of the answers are negative.

You should search for this problem every day, and then register your account to respond and guide comments to positive development.

(b) within the website

1, adjust the key words.

From the keyword index analysis, the following keywords are more appropriate.

A, weight loss products 1262.

The best weight loss product 139.

What weight loss product good 132.

Good weight loss products.

B Weight Loss medicine 2088.

The most effective weight loss medicine 447.

The best diet pills 194.

C How to lose weight 2250.

How to lose weight 981.

Fast weight loss 932.

How to Lose weight 1980.

How to lose weight quickly 434.

Personally believe that the site keyword should be "Weight loss medicine" and "on the Hot Lightning thin" as the Center for expansion:

Diet medicine 2088.

The most effective weight loss medicine 447.

The best diet pills 194.

The lightning is 152 thin.

It's 151.

Lightning Thin 105.

Which search "slimming medicine" now ranked in front of Baidu's website, there are three of Baidu's own content, there is a 39 healthy level two domain name, as well as the West Shrine and so on, the difficulty of ranking is high, can only do 4-8, plus the front of the auction four, equivalent to do up also can only row Baidu first page of the bottom, or the second page, The flow effect is not very good. Thankless。

Should be the main "most effective weight loss medicine" "The Best Weight Loss medicine" and other related keywords, thus expanding into the following key words to promote.

What weight loss medicine most effective most effective weight loss medicine which kind of weight loss medicine most effective.

That diet pills the most effective and effective weight loss methods the fastest and most effective weight loss drugs currently the most effective weight loss drugs 09 years the most effective weight loss drugs.

Keyword Analysis Summary:

A, punctual lightning thin related keywords to ensure that the first page in Baidu.

B, weight loss drugs related keywords to achieve a certain ranking.

C, consider doing some such as: How to lose weight fast weight loss in this area of the key words.

2, each content page The most additional two homepage link.

Link title written as Weight loss drugs, hot lightning thin, on-time weight loss medicine, or appropriate long tail words.

3, homepage title:

According to the above keywords analysis, the first page title can be modified into.

The best, fastest and most effective weight-loss pill--the official website.

(iii) External chain construction

1, set up 5-10 weight loss blog.

Often updated, content pages add site links, while adding weight loss blog Circle, grasp the quality of the content, so that people in the circle reprint, so that can bring many good quality external links.

2, find a lot of weight loss in the forum.

According to the Forum signature can do link, separate operation.

Signature can do link forum: Register account, do with the signature of the link, every day to some good quality posts to keep abreast.

Signature can not do link forum: Write some simple soft text, occasional post, occasionally also on the quality of the post, posted on the link with the site.

3, links.

With a QQ to join a large number of links QQ Group, send a day to seek links to the message. Do not do too many links in a day, add one or two good quality links is enough.

Check the existing links, check whether there is Baidu down the right to punish the site, whether there is a site to remove their own links, whether there is a site content violation of the site penalty, if the above situation, remove the link to the station.

The above is my website to promote some of the views, there are insufficient places also hope you many enlighten.