The price of electricity brand is so messy

Tianjian Newspaper reporter Zheng Ningshenyu

Open the words of the Double 11 Singles festival shopping spree just finished, followed by, double 12, Christmas, New Year's Day and other special days ensued, but also to provide businesses enough to let "people crazy Rob" consumption gimmick. Whether it is the network business, or offline entity stores, all resorted to all the tricks, the introduction of a variety of promotional feast, "The last wave of the end of the year", "The end of the Crazy Drop", "low to 10 percent", "buy what to send" and other slogans to provoke the nerves of many Admittedly, many businesses discount sales can indeed bring benefits to consumers, but there are some business fraud, playing a "digital game", such as the price of the plateau to give lower discounts, "heartbeat price" behind various provisions set limits, preferential gift bag hidden consumption traps and so on. From the beginning of this period, this newspaper organized a reporter on the network shopping, car rental, tourism, real estate and other popular consumer industries, at the end of the introduction of preferential promotional activities to help consumers fine accounts of consumption, to see whether the business is really preferential discount, or set a trap false price. The first article today.

Double 12, many home appliances business site began to set off a new round of promotional frenzy, have marked a staggering price of merchandise prices. This reporter survey Dangdang, amazon China, top grade discount and other electric website found that promotional items on the original price, market price, price of the label confusion, consumers are difficult to know the real price of goods information, also can not tell whether they from the business discount to get really affordable.

Hard to find the original price

Discount promotions, as the name suggests, that is, on the basis of the original price of goods sales. But the reporter through browsing many shopping websites discovers, the original price trace is more difficult to seek.

December 9, the reporter in every customer prudential website to see, for the sale of goods, the website in the introduction of the Web page included in the price includes market price, price, VIP price, SVIP price and ex-gratia prices. such as a short bi-removable sleeve down jacket, the price of the marked prices of 1137 yuan, 349 yuan, VIP price of 244.02 yuan, svip price of 236.55 Yuan and ex-gratia price of 249 yuan, of which the market price is crossed, and discount is marked with a red font.

In Gome online, the reporter saw Gome for "12 12 12 Shopping Carnival" prepared a variety of preferential promotional products and promotional methods, of which the largest discount is the "limited buying area" products, such as an East research (DNC) Gimade d500-ch1 water Purifier, the price is 1998 yuan, snapping price is 999 yuan Another way Scallora (Tuscarora) tljl001 neutral outdoor rucksack, snapped up price of 148 yuan, and labeled "The product has been preferential ￥351".

In Dangdang, the price of the commodity is mainly 3 kinds: when the price, market price and snapping price. such as a "money emperor" genuine silk Quilt, the above 3 kinds of prices are 1239 yuan, 2480 yuan and 1238.40 yuan, of which snapped up the price of the most eye-catching.

In the top grade discount official online, the reporter sees the price of the commodity to include the market positive price and the top grade discount price.

Subsequently, the reporter also browsed the Amazon China, Poly-American Excellent products, Acorn International and other electric business website, found that these sites in the price of goods before discounting more marked for the market price, almost difficult to find the "original price" word.

What is the original price

In a series of price promotion activities carried out on the website of the electric dealer, the consumers usually consider the highest price of the item as the price of the commodity and decide to buy or not to buy after the discount range is compared. The market price, the market positive price and so on that the electricity merchant website is marked when introducing the commodity is the original price of the promotion commodity? December 9, the reporter calls the above electric business website's customer service hotline and some of the website's relevant responsible person, asks it to explain the market price, the market positive price and so on specific definition.

Saying one

"Different from market price"

"We do not have the original price on the website, but to mark the market price, I think this is only a special sale, and the product label market price does not necessarily have to be the original price." Personally think that the original price and market price is not a concept, we marked the market price is a line of sales price, each brand will have a standard price, are sold according to this price. FEI, Deputy president of the United States, explained to reporters that the market prices have been verified by the procurement department, tell consumers how much the average price of this item on the market.

Mr. Wang, the head of the Amazon China PR, told reporters that the market price of goods in the Amazon is not the original price, but Amazon China through the background parity system to crawl other similar items of the price of similar products, the comprehensive reference prices, and based on the market price to draw more favorable prices to let consumers.

Say two

"Pre-Sales price"

Gome Online PR Ms. Xin told reporters, Gome online product prices are divided into two kinds, one is the original price, one is Gome price. Gome price refers to the pricing of a transaction, including the discount price after the sale, and the original price refers to the prices before the sale discount. "For example, a mobile phone originally sold 1000 yuan, 1000 yuan is the original price, and now discount sales, sell 800 yuan, 800 yuan is the transaction of the United States price." The general product page only shows the Gome price, at the same time will show how much money discount. "said Miss Xin.

Saying three

"is the market price"

"Market price is a market reference price that we set up by collecting the price of similar goods by other merchants in the market, which is the price of our products." These prices are the reference, you only need to pay attention to the purchase in red font marked price on the line. "Where customer service staff told reporters," market prices do not have specific standards, but we have market research, our products at different times will have the corresponding price adjustment, but the gap will not be too big. ”

Dangdang Customer service staff said that the market price is the original price of the goods. If the offer is cancelled, the goods will be sold back to the original price. As to how the market price is formulated, whether there is evidence to prove the authenticity of the price, whether there are any related records of the website sold according to the market price, the customer service person said that this could not be queried and could not be explained.

Saying four

"Market price or the lowest price within 30 days of the net"

Tencent Pat customer service staff told reporters that the original price refers to the market price or the site within 30 days of the lowest price.

"Is the original price not what you have sold?" Reporters pressed.

"Not necessarily the price we have sold. Some of the original price refers to the market prices, and some of the original price is that we beat the net in the last 30 days to sell the lowest price. ”

"Is this the original price to find the transaction?" ”

"Our company has a special price audit department, the pricing of goods through the Department audit, as for the transaction records, in every product page has" sales "this column, recorded the transaction time and the price, you can query. ”

Subsequently, the reporter inquires a section called Seven Wolf Men three layer of thick anti-static underwear set sales price, product page shows its market price of 278 yuan, the price is 79 yuan. In its sales record, December 10, 2012, several sales are sold at 79 yuan, before December 9, 2012, with 101.28 yuan, 202.57 yuan and 101.28 yuan transaction records.

Doubt of authenticity

According to the provisions of the National Development and Reform Commission on the prohibition of price fraud and related provisions, "the original price refers to the operator in the first 7th before the sale of transactions in the trading place of the lowest transaction price, such as the previous 7th no transaction price, the price of the last transaction before the prices as the original value.

At present, the major electric power companies to mark the original price of the market for more than the price, not the real price of goods. If these market prices, the market is the basis of the price is not scientific and reasonable, but businesses at random set, then consumers enjoy the price concessions will be greatly reduced. How does the Electric dealer website make a reasonable explanation for the market price and the market positive price that confirms oneself set up?

Poly-Mei Excellent products

Can be online under the merchant to verify that "we are based on the price provided by suppliers as a basis for discounts, if the brand, consumers can consult the line of brand suppliers or brand companies to consult to determine the market price or the authenticity of the original price." "Poly Mei Excellent product vice President Fei said," such as a product, online price is how much, general sales price is how much, can be queried. Brand companies will give us a line of pricing, we discount on pricing or special sales, of course, we do not provide direct to consumers of this evidence, but based on these pricing on the site. "Fei said.

Top Grade Discount

Inquiry to Manufacturer

"Top grade discount on the marked market price is not a problem, are based on the data provided by the manufacturer, all have tag as proof." "Top grade discount company media director when the woman told reporters that the authenticity of the original price is generally in the manufacturers to provide the tag on the show to consumers, the original price or the meaning of the market price can be asked to the production manufacturers, they have full independent pricing rights."

Ms. said, the top grade discount is just a store, as a seller, there is no right for manufacturers to price products. When the reporter in accordance with the "prohibition of price fraud" requirements for the provision of relevant transaction bills to prove the authenticity of the original price, the woman said, only to ensure that the price is now marked by manufacturers to provide the original prices of goods, the other is not aware of the situation.

Amazon China

Consumers rarely care about the original price

Mr. Wang, the director of the Amazon China PR, told reporters that the market price set involves many parts and links of Amazon China, because it involves trade secrets, so it is inconvenient to disclose to reporters.

"Now consumers are only concerned about which Web site prices are the lowest, and rarely care about the original price." Mr. Wang admits.

Gome Online

Transactions are difficult to distinguish

The original price of Gome on the line is the prices before the sale, the reporter asked whether there is evidence to prove that the sale of the goods before the sales of the original value of the transaction record, so that the original price is true and reliable. Sincho said that as long as the order generated there will be a transaction, but the transaction time, transaction prices and other records will only be displayed in the background, will not be directly displayed on the product page.

Because in the background records, the traded goods are displayed in code form, do not display the specific product name, so even if it can be provided, consumers can not distinguish whether it is the specified product.

Year-End promotional Accounts Series report