The speed of life and death: thinking of fresh electricity business caused by "Litchi war"

Fresh electricity Dealer's latest topic, May 14, Shun Fung optimization in Beijing, Shanghai, Hangzhou, nearly hundreds of subway stations simultaneously launched the "Litchi taste" activities, inviting female consumers to sample the first available this year, 24-hour air direct to the Lingnan Litchi, and last year's war began at the end of May, which means this year's "Lychee war" ahead of time , the fuse is Shun Fung optimization.

In the industry, fresh electricity business Although is a hot topic in recent years, but trapped in the cold chain logistics development lag and other factors, the development speed is far from the imagination so fast, mainly local fresh electricity dealers in desperately shouting to earn gimmicks. In fact, the category of fresh is also relatively large, including the need to enter a cold storage, through the cold chain home with fresh food, but also include the local characteristics of raw food storage. Non-warehousing fresh food on the speed of higher requirements, storage instead of freshness. For the origin of Litchi and other places of fresh food, in addition to fresh, more need speed, because fast delivery is also a means of preservation, so, fresh and speed are the key to the development of fresh electricity.

Thinking of fresh electricity business caused by "Litchi war"

Litchi, the industry known as "a day of color change, 2nd fragrance change, 3rd flavor change, 4th color fragrance to go", experts believe that the best edible litchi should be in 24 hours, more than 48 hours taste will become worse, Litchi speed to send also become the electric dealer delivery speed, fresh-keeping ability of the ultimate test. If the litchi into the cold storage, 0 degrees below the environment to store one day, the epidermis will become black, pulp will be stale, so the best not to enter the cold storage, so as not to damage the taste.

In this view, although the cold chain is particularly important for fresh electricity manufacturers, but only by refrigeration is difficult to achieve the goal, which requires a more diversified cold chain logistics, how to let Litchi fruit in the cold storage and the same get fresh, while ensuring the fastest speed to the user hands, is the best choice. Therefore, the traditional way of transport storage in the special category is not suitable for fresh, production base straight hair is the best choice, that is, Shun Fung optimization is currently in the origin of direct supply mode.

At present, it takes 5-7 days for fresh foods, such as fruits, from orchards to distributors to buyers. If you can from the fruit of origin through the middle of any link directly to the hands of customers, will greatly improve the speed of delivery, then the number of fresh electricity business enterprises, at present can do a long distance fresh food directly to the households, only shun Fung optimization. Direct supply of origin requirements of quality and rapid, from the fresh logistics status quo, only with the help of the large logistics network and speed advantages can be achieved.

Fresh electricity trader enters the era of food supply chain management

Fresh electricity business is difficult, it is recognized that the cold chain logistics and the "last kilometer" distribution issues, many people in the industry have mentioned these different solutions, in fact, the single point of the problem can not solve the system of fresh products and storage problems, because this is a supplier to the buyer's overall chain, that is to say, To really do a good job of fresh food preservation, we need to start from the supply chain overall coordination and management.

In procurement, direct supply of origin can be controlled from the source of food quality; in warehousing, logistics and sales, it is reported that Shun Fung at the end of 2013 set up a "food supply chain" division, launched including storage of cold storage, cold chain trunk transport, cold chain curtilage, sales, including the integration of cold chain solutions. This penetration of the supply chain seems closer to the traditional retail model and closer to the commercial nature of the electric trader.

Shun Fung optimization can develop a "food supply chain Management system", has its logistics advantages, which also represents the future of the development of fresh electricity business trend, there will be a corresponding cold chain logistics platform to appear, at the same time there will be more fresh electricity vendors to join Shun Fung's overall food supply chain service system.

Special service, become a fresh electricity trademark with

To shun Fung optimization, Taobao, Beijing-east, such as the representative of the fresh electricity business platform, now has launched a special service, which is a representative of the local Pavilion service. The so-called local characteristics of the museum, is to place the theme, all the local characteristics of food into this theme, constitute a feature pavilion. Because the characteristic pavilion has the strong local customs characteristic, usually displays the commodity not only is the food, but also includes the handicraft and the traveling and so on item.

The local characteristic pavilion's operation way generally is the local government and the platform cooperation, the agriculture, the forest, the animal husbandry, the deputy, the fishery and so on industry's product all has the related, some characteristic is not the fresh product, is suitable for the ordinary sale way. For some fresh products, the bottleneck is still in the industry long talk about the preservation of distribution problems, so most of the electricity business platform is not very good, in this respect is obviously shun Fung exclusive advantage.

In addition to the local characteristics of the pavilion, each platform will have other characteristics, such as shun Fung optimized organic vegetables home with, the company timing, and so on, the cat's Cats fresh health flagship imports of food, Beijing East is widely gathered local fresh electricity. In addition to this, the platform will also gesanchaiwu some such as the public Packet lamb, contracted plots and other activities. Actually, this kind of characteristic service each platform can do, the question is to do after the effect how, the final still must return to the hardware to equip with the commodity experience up.

O2O with exerting force, the time of the close ring of fresh electric business

At present, O2O has swept various industries, a leading enterprises in various industries are in the test water O2O mode, fresh electricity business is no exception, the industry is almost universally recognized O2O model is particularly suitable for fresh electricity.

Ali acquisition of all kinds of actions such as Yintai is in the O2O layout, naturally there is also the ambition of the fresh electricity business, Baidu on the map and glutinous rice Group buy O2O mode, certainly will not let go of fresh this market, the first two months of Beijing and 10,000 convenience stores signed contracts, and soon in the fresh electric power; now also turn to shun Fung optimization, February on the rumors of Shun Fung built convenience stores to locate the community activities of the Logistics center, to serve the local life, plays are naturally fresh electricity business.

"Lychee war" will continue, I think for this war which family can win, not everyone concerned about, the war show the various sides of the length of the plate, probably can see the industry more information. Good or bad, the buyer said the calculation, whether to take out good things, is the seller's problem.

The author's research can only be counted as opinion, hoping to provide a little thought for the development of the fresh electric dealer.