The four attributes of Weibo marketing change the marketing lattice of modern society

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Why is Weibo favored by people? In our time of life, Weibo has become an irreplaceable tool., because Weibo gives us a platform to speak, he lets us talk to everyone, and we see everything through it, and it gives all the grass roots a chance to be a star, Also for the enterprise to do publicity to do marketing platform, but the nature of the microblogging of our social marketing patterns have been subversive changes.

"Media attributes--the highest level of communication is rumors."

Weibo's media attributes allow us to receive a rapid expansion of information every day, all over the news, entertainment gossip, the latest information and even folk rumors, we can not tell the truth of a certain information and false. But often the most widely disseminated is not necessarily true information, and the highest level of marketing is that we let rumors spread like a virus, like we now a lot of publicity, advertising is content, content that is advertising. In other words, each of us will become a small media, we can disseminate information for others to forward, spread, and this is the micro-blog to bring us a different way of marketing.

"Social attributes-the biggest value of Weibo marketing is building your own contacts."

We do microblogging marketing not to advertise on Weibo, because in today's society people for advertising has been immune, microblogging marketing the most important value is the establishment of networks. In traditional social marketing we want to know a person at least through six relationships, but Weibo has completely changed the pattern, we can through three or less effective relations to recognize all the people we want to know. Weibo has created a huge net for us, and the connections in this network have provided us with more social conveniences.

"Pipeline Properties-Weibo transforms marketing from everyone's structure to crowd structure"

Pipeline properties are one of the most important attributes of Weibo marketing, in the traditional marketing model products and customers are basically a one-to-one relationship, but the product on the microblog is no longer a one-to-one pattern of everyone, but a one-to-many pattern of the crowd, so Weibo marketing is to put the product is no longer sold to a person, but a group of people. Through the micro-blog Marketing pipeline Properties, we can push marketing to an unprecedented level.

"Sub-platform attributes-Weibo marketing is to build a society on Weibo"

We can see the difference between microblog marketing and traditional marketing, all of this is based on the microblogging platform, or some of the micro-blogging platform: Network applications, apps, and these platforms to the development of micro-blogging into a rich society, from the structural model to brand communication, from communication to interpersonal relationships, this is a society. And a lot of grassroots can be on their own platform to become a star.

Summary】

Weibo appeared because he met the social marketing can not meet the needs of people, so that social marketing into marketing socialization. Perhaps in the future with the development of the times, there will be another thing will appear to replace the microblog, but we have to admit that Weibo has created a new marketing structure for us. This article by Craftsman Fan Net http://www.studyuu.com/original webmaster nets, reproduced Please specify the source, thank you for your cooperation.