The fourth generation website construction--the construction of the marketing website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website Construction has experienced about four major stages, as follows:

1, the text content stage completely hand-edited, the technical difficulty is big, the manufacture is coarse;

2, graphics and text to increase the animation file, display more image, but no interaction;

3, interactive stage of the foreground illustrated, background database management, but generated is dynamic Web pages, poor marketing;

4, the marketing phase of the background powerful, template diversity, generate static Web pages, strong marketing, become an important part of enterprise marketing,

Bring business directly to the enterprise, not only become an excellent display platform for enterprise products, but also become a super salesman of enterprises.

Bring up the corporate web site. Many people think that building a simple site with performance is OK. But often overlooked a point-marketing. Actually set up an enterprise website. The core idea is how to use this website to promote or promote corporate marketing. And then realize the enterprise information management.

Less than 40% of the construction station

According to the established statistical indicators, the staff in charge of the survey found that nearly 70% of the large and medium-sized enterprises in our country currently have internal network systems. On the whole, this figure is not commensurate with the development scale and market growth of the enterprises in our country at present; from the Enterprise's external website, more than 90% of enterprises have the construction Enterprise website System plan, for different size companies, The degree of implementation is also different: 50-100 of small and medium-sized enterprises more than 500 people have built a low proportion of the site, the former 53.6%, the latter 75.3%. Data show that 75.4% of the country's enterprises have not built their own sites. Mainly in: First, the proportion of small and medium-sized enterprises is too low, only 12.5%, many small and medium-sized enterprises, especially the smaller companies lack sufficient funds for the construction of the website, but also lack of professional and technical personnel, these problems seriously restricted the establishment of the Enterprise station. Second, the enterprise Construction station and the level of industry has a direct correlation. Third, the proportion and level of the establishment of strong enterprises is significantly higher than small and medium-sized enterprises.

Small and medium-sized enterprises are also the most urgent need to carry out a large group of online publicity, they do not fully build nationwide marketing channels, the network is a fast and effective and inexpensive important way of publicity. However, there are many enterprises do not recognize the importance of the site, but also become an important obstacle to the construction of small and medium-sized websites.

Second, the construction station input is few, the application is especially bad

Investment in the construction of the website: 12% of the enterprise invested in more than 500,000 yuan, 4% of the enterprise invested in 200,000 ~50 million, 16 of the enterprise investment in 50,000 ~10 million, 68% of the enterprise investment in 50,000 yuan below; in the future of the website construction: 28% of the Enterprise plan to increase investment, 16% Enterprises to maintain the current level, 56% of enterprises depending on the situation.

There are more problems in the content update of the website. 58.7% of enterprises with major changes in the update and regular updates mainly, 39.1% of the enterprise is not updated, only 2.2% of the company daily updates the content of the site. Some enterprises have recently updated the time also displayed as 2002 years. Some enterprises have been building stations for one or two years, dynamic update of the column is empty.

Nearly two-thirds of the enterprises to build the station to invest in less than 50,000 yuan, decided that the enterprise website can only carry out a lower level of development. 47.8% of companies say the results are due to low corporate visibility and fewer visitors. The emergence of the Internet undoubtedly has epoch-making significance, it provides a stage of equal competition for enterprises of different scale, enterprise regardless of size all have equal opportunity, can publish information to the world at very low cost. SMEs have more opportunities than ever to get customer recognition and achieve commercial success. Therefore, small and medium-sized enterprises to actively change the concept of breaking fear mood, as soon as possible to establish their own web site.

From the future investment, there are more than 70% of the companies waiting to wait and see attitude. Mainly because many enterprises invest a lot of funds to build stations, and did not achieve tangible results. A car manufacturer highlights the "application" of the guiding ideology, E-commerce based on the enterprise's own application, the actual needs of the enterprise "tailored" to take the "overall planning, step-by-Step implementation" strategy, has invested more than 45 million yuan, and achieved significant results: the sale of E-commerce Web site can be online to search the entire vehicle inventory, online orders and other business activities. Currently, the company's sales order has been nearly 100% from online access.

Although small and medium-sized enterprises are not likely to invest as much as the above corporate vehicles to build the site, but "the actual needs of the enterprise, take the overall planning, step-by-step implementation of the strategy," the idea of building a website is worth learning.

Most of the company's Web site is based on professional IT companies. Nearly 40% of the company's Web site content is not updated, mostly commissioned by professional firms to maintain. The main reason is that the professional firms are not local companies,. The cost of developing your IT staff is too high for small and medium-sized enterprises.

"Network Information System" has become the main tool for data transmission and statistics of enterprises. Although different businesses work on the web, the degree of recognition of the establishment of E-commerce platform is not the same, but in order to obtain the company's product data statistics, such as production reports, product inventory, procurement sales, customer feedback and other information, about 50% of enterprises using network information system for transmission, the realization of information resource sharing; And the use of relatively traditional paper medium proportion accounted for about 1/3 slightly stronger, by contrast, more enterprises pay attention to the use of information methods for data statistics, in order to quickly and accurately completed, but at the same time because of "habit" and manual work still accounted for 34.5% of the proportion.

Third, the enterprise builds the station, the fourth generation standard will become the mainstream

Enterprise construction Station is roughly divided into four stages: the first generation of corporate web site is mainly static page, the production of rough, simple function, there are many deficiencies, basically has withdrawn from the market. The second generation of corporate Web site added interactive elements, increased flash animation to the corporate site has brought unprecedented dynamic, but this site is not rich enough data, information inquiries have bottlenecks. The third generation Enterprise website introduces the concept of database, enhances the interaction while also consummates the website editable. But the third generation website development maintenance time-consuming laborious, the operation is cumbersome. The previous three generations of sites have the same technical barriers, that is, the idea of the enterprise is rarely integrated into the construction of the site, users can not really participate in the construction, it is difficult to predict the actual effect of the site. With the enterprise on the Internet more and more attention, the first three generations of Web sites have been far from meeting the requirements of the site, so, the emergence of the fourth generation of marketing-oriented web site began to become the mainstream market.

The fourth generation website should have the following characteristics

1, it is from the network marketing perspective to the framework, rich in network marketing value, quality content to win the site;

2, it guarantees speed at the same time, taking into account the art, so that users more intuitive understanding of products and services, and thus echocardiography;

3, it fully demonstrated the strength of the site, the credibility and commitment to allow customers to buy at ease;

4, for the site to provide the owner of the market more detailed first-hand information for the site owner of the marketing decision to provide a more detailed basis for decision-making.

This is the marketing website.

Obviously, this kind of marketing-type website compared with the general website, has its incomparable superiority.

1, the site is no longer a device, but the Web site marketing good help, is the site's super salesman, and do not commission oh;

2, the quality of the site content, constantly updated, rather than static, forever a face;

3, the website is divorced from the traditional general web site of the same pattern, given the site to a new life, not only is the image of the site to show the platform, but also is the platform for marketing of Web sites, greatly

enhances the website product and the service in the market competitive power, to the market change more direct, the decision-making basis is more detailed, compared with the tradition four big media, the marketing value is very high.

The Marketing Enterprise website system completely conforms to the fourth generation website style, the power becomes the enterprise website construction Development Tendency ·

The information industry has now become the first large-scale industry, and ranked third in the world. This means that China's enterprise informatization also ushered in an unprecedented good time. The introduction of the fourth generation of intelligent Web site also provides a way for small and medium-sized enterprises to build stations, from the perspective of practical enterprise, to the website "Overall planning, step-by-step implementation", can save costs, without affecting the application of enterprises. This approach has now been accepted by most SMEs and is becoming a fad.

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