The future of Facebook, that's what Zuckerberg intended.

Facebook released its strong third-quarter earnings in Tuesday. The main content of the conference call is about the future of Facebook and how Facebook leverages its current success to drive the long-term goals of the future: becoming a stronger company.

Facebook's CFO David Venas Dave Wehner and CEO Mark Zuckerberg said that next year Facebook will invest in a series of large-scale talent and advertising technology to ensure the company's future success. But it also means Facebook's spending will grow 50% to 70%.

In addition, Zuckerberg listed the company's development plans for the next 3, 5 and 10 years.

"Our main goal over the next three years is to continue to develop and serve our current communities and businesses to help them realize their full potential," Zuckerberg said. ”

"Over the next five years, our main goal is to develop next-generation services, Instagram, Messenger, WhatsApp and search, to help them connect 1 billion of users and become important businesses in their respective fields." ”

"Over the next 10 years, our main goal is to promote some fundamental changes in the world, to help Facebook achieve its mission, connect the world, use more advanced AI technology to understand the world, and develop next-generation platforms, especially in computing."

In short, Zuckerberg wants WhatsApp, Messenger, search, video, news push (NewsFeed), Oculus, and Instagram to have 1 billion-level users. Once this level is implemented, commercialization can take place.

In addition, Zuckerberg wants to improve the brand advertising experience, especially mobile advertising. In this regard, Facebook will invest to improve the accuracy and scalability of advertising, hoping to help brand advertisers to measure online and offline sales transformation. At present, advertisers only put about 11% of the budget to the mobile platform, mainly because the corresponding tools are not in place.

Finally, Facebook wants to build the next big computing platform, which Zuckerberg believes is augmented reality and Oculus (Facebook's 2 billion dollar takeover of virtual reality technology). In addition, Facebook wants to get more people to use the Internet through non-profit organizations Internet.org.

(Responsible editor: Mengyishan)