The future of social marketing

I have always been concerned about social media such topics, people are discussing the future of Weibo, the future of WeChat, the future of social media, as if he is the product manager of Tencent or Sina.

People are saying that micro-blogs simplify functions and return to the original user experience. At the same time weibo open platform, for a variety of third-party applications to provide access. People let WeChat add a variety of features to facilitate third-party access. At the same time, people also worship Zhang Xiaolong, and resolutely do not increase the unnecessary function of Weixin become heavier.

As an onlooker, I can casually say, "All of you, my fellow oxen, I came to see a movie specially from Amsterdam." But if I really want to go into this noisy circle, can I not stand still? , Do not stand, simply do what I want to do?

A few days ago, we talked about the future of new media through microblogging and Xiao Wei, the community editor of DONEWS.

I think as the oldest "new media" on the Internet, they will surely have the grasp and judgment on the future direction. Will provide a little reference for me to the social marketing industry.

But talk in a circle, but come to the conclusion that "everyone is feeling the stones across the river." This. . . You make me feel good. . . . .

As an advertiser who focuses on social media and social marketing, I have never been as frustrated as I am today.

In this circle, both the channel operators and users seem to be feeling the stones across the river. The water is getting deeper and deeper, the noise is getting more and more noisy, people of all colors and others are mixed together. Like an absolutely democratic parliament, we all have different understandings. However, there is no chairman in this parliament. Finally, we can not come to any reliable conclusions .

Even the media do not know where the road, let alone social marketing, not to mention.

The Weibo microblogging agency doing small ads in a variety of media, tell you that they can operate your business account 1000, 10 1000 sell you 1000 powder, 500 to you 100 forwarded. The number of fly points can be a forwarding draw, but nothing more than Pippi and Kong Ming loyal users. A little more advanced, have their own background, you can help you analyze what is the live powder, which are zombies, who are in the Grade A office, which people use Huawei mobile phones. More powerful, channel resources will discount the banner of integrated marketing, the hard wide, soft paper, SEO, etc. packaged in the concept of social marketing, take out Huyou Fudge can also cover a few customers. WeChat? Most concepts, the actual difficult operation, because the timing is not yet mature, you know. . . .

Not to mention the strategic deployment, is a simple deployment, and few companies can clearly tell you what the purpose of his deployment, what is the real benefit to brand building. It seems that all social marketing companies are doing a simple place to buy and sell under the banner of "real numbers" and "socialization." And even more people feel weird, it seems that all of the Party A also half-accepted this unspoken rules. Even Durex, an official Weibo that can be taken for granted, has not been able to confirm what kind of promotion its successful operation has had for product sales.

Almost all people think that the company Weibo account is just an extension of the official home page, only the operating company is still stubborn on the Party that they are doing is the so-called social marketing.

Is it really the only way to socialize marketing?

Is there a social marketing company, is willing to jump out of the routine for drawing lottery, to really think what is socialization?

Is there a social marketing company that is willing to set up a research institute specifically to really think about how to use all kinds of channels to make a truly strategic deployment?

Is there any social marketing company that is willing to turn the concept of social marketing into social brand building when it comes to proposals?

Is there a social marketing company willing to focus on the number as a KPI rather than simply counting the number of fans as the basis for billing?

Well, the reality is still cruel, Party A is still realistic, short-sighted, and sometimes even ignorant. Perhaps simply taking out a few visible numbers would make it easier to feed a group of hard-working companies. However, since we are mixed in this line, should we shoulder the responsibility of nurturing the market and educating the market? Let Party A really understand the meaning and value of social marketing.

If you social marketing colleagues can understand what I'm talking about, then this is a cover letter.

If you think I said nonsense, then please be merciful as me.