The impact of new media development on website content construction

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The rapid development of the network of modern, as a new type of media and the emergence of the internet, has begun an absolute full attack. Occupy more network market is now the only goal of the major sites, but how to make their own web site to meet the current trend of new media development?

(a), seize the trend, do a good job in strategic positioning

Now the network is complex, all kinds of news, including all aspects, such as life services, leisure and entertainment and science education and so on. And the network is a relatively young new media, as yet immature new species, although people have been accustomed to its existence but have not fully mastered its use. Therefore, most people in the Internet, will browse the Web to provide us with information. We will be on the homepage of their own site to display the most popular news content or is the most interesting hot spots, to attract users to look at the last click to view the information he is interested in.

(b), the site itself page design is also very important

The development of the website itself, is to test its own website design to maintain. As the network era, the Internet is one of the pioneers of the Army, the first site, should be from the design of the Web page and the content of the arrangement to consolidate their own won the user resources.

1, important news in a conspicuous position. Not to say that the top is necessarily the best position, the user's line of sight, the first sight will be the best place to see. In such a position, nature is to put on the site's most valuable content hotspots to attract clicks, retain users.

2, the more popular hot place at the top of the page. Near the top is also a piece of fat. Most people put advertisements in this position to show the importance of this position. It is not the most conspicuous and attractive place for users, but in this position, the average user will have the most attention. That is the place to stay the longest sight, the value of nature is self-evident.

3, add keyword search function. Hot search has always been the fastest way to refresh hits. As long as your site has relevant information, users find the Web page through search, nature will click to browse, completely without the site to do the other side.

(iii), content or the key to the user's decision to stay

Now most of the sites are title party, to exaggerate the title to attract users of the click rate. Although this will enhance the temporary click of the super, pull a brief flow of traffic, but after all, it is a damage to the site itself, and this injury is a permanent reputation damage. The real content and content of the real title, this is the site can retain long-term users reasons. Your title is short to attract others to see, that one fooled, two times fooled, the third time, users will be fooled? Over the long term, users will create a sense of boredom with the site, that the nature of the site is not as good as he imagined, may no longer enter the site, let alone click on the content of the site. That is not a loss for the site is not a thing? The same information, innovation, do the only news will be interesting, will enhance the flow. Content innovation, the title is consistent with the facts, or the user decides whether to continue to support the site's key.

(four), the bounce out of the Web page will be annoying

Many web pages open in the same time will jump out of many pop-up windows, some ads, some of the required pages. Users click on the site's links, jumped out of other things, blocking users to continue to find or browse the Web, the user's mood will certainly have some impact. In the site, set up the relevant information to prevent those additional Windows pop-up, to give users a clean Internet environment, but also to attract him to continue browsing a way.

(five), link inventory, the right is the hard truth

Links to the site are mostly linked to a friendship site or other pages of the site, but once the link error, the first will result in user inconvenience experience, and secondly, the impact on the link side of the user clicks, and also on the site's own credibility has adverse. Although the link is just a very simple part, but for the site, that is the hidden traffic, can seize, do not easily let go.

New era of the site to retain users, to maintain their existing click-through and to upgrade, we must keep up with the pace of the times, seize sensitive information, do a unique website, in order to be in such a network of the army to gain a foothold. This article original source part-time network (http://bj.jianzhi8.com/) reprint please indicate the source.