The importance of the SEO strategy to explain the diamond ring net example

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Spring, start.

Most webmaster, most businessmen, busy every day, repeat the same work, but you have a good plan before work, there is no investigation of your competitors, have not considered their own costs.

Whether it is a small personal blog, or a large E-commerce site, should follow the basic ideas of the construction station:

Pre-investigation--> data analysis--> construction station strategy (including promotion of SEO strategy)--> operation--> Data collection--> data Analysis--> optimization

Today I want to talk about SEO strategy. A good optimization plan is not how many technical points, but your point is what, the whole plan of ideas and breakthroughs where. Many webmaster errors, but also stay in the details of the SEO technology level, you are still in the details of the site problem and worry is that you have out. Don't limit your thinking. For example, instead of trying to think how to "lose weight" this hot keyword to do up, it is better to "xxx weight loss products where to buy, how much money, which good" do go up, the latter is the direct source of conversion rate.

SEO strategy has what content: keyword strategy, site UE strategy, link strategy, profit point strategy. A lot of webmaster can think of these more or less, but you need to sort out the system, your idea to fill in slowly, to see your differences and peers, see their own direction of development. Today I (Zheng Qiuming) in conjunction with a recent project, jewelry network early planning to explain the application of SEO strategy and implementation. Because it is inconvenient to disclose customer information, we use Doido website to do the case.

1. Keyword strategy

Often, an initial site construction may have an immeasurable number of keywords, and some words you simply can not imagine. If the SEO strategy is not the industry, that many professional, the user needs of the keyword easily overlooked. At this time, the best way is to study the competitor, identify good keywords, do the layout of keywords, very important.

Take a look at Doido's keyword layout.

Home: Diamonds-diamond ring-wedding ring price-wedding rings-diamond ring-wedding ring-doido diamond-Love Diamond Network-global wedding ring decoration expert

Diamond Column page: Gia Diamond Price-gia Certificate Diamond-doido diamond-Love Diamond net

Fingerprint ring page: Fingerprint Ring official website-doido diamond-Love Diamond Network-global wedding ring decoration expert

Article page: Wedding ring Guardian Cupid Heart-Love Diamond net

Reviews：

Home "Diamond" "wedding Ring" more prominent, played a very good repeat effect, followed by the corresponding long tail keyword, especially noteworthy is "wedding diamond price." The previous article mentioned, understand--> believe that--> purchase is the user's basic purchasing psychological process. The word price is heavy in the belief and purchase two stages, which belong to conversion rate keywords. Here, need to remind everyone of a point, home keyword is not much, but is a prominent. In addition, some e-commerce sites to do "jewelry", I think the conversion rate is not too high, unless you have a very large amount of information.

Then look at the column page and article page, are relatively concise, also added brand keywords and conversion rate keywords. Article page can add some tag keyword, general my practice is to change: Wedding ring Guardian Cupid Heart-love diamond Net | wedding Ring | This can be done easily by making the long tail go up.

2. UE Policy

The user experience is critical to e-commerce sites. The previous two articles mentioned: instant feedback and simplicity, which is about UE. This strategy directly affects the conversion rate of the site, do not pay when the user to increase their trouble, hehe. The basic idea of UE is convenient, the basic guidance strategy is continuous improvement.

This is not much said, looked at a few jewelry sites, feel that all do not do, and then separate out to share.

3. Linking policies

Everyone knows the internal links and external links. In addition to crazy to build as many outside the chain, outside the chain of the broad degree, the complexity of the complex is we should pay attention to the problem.

External link layout for jewellery sites:

Links to related sites, such as marriage sites, forums related channels, questions and answers related plate, news network, peer links, professional blog; unrelated: various forums, blogs, not recommended to add links to unrelated sites

Internal link layout:

Try to make the article page, channel links, home, Tag page, topic page into a flat structure, the article page has anchor link or direct Web site.

Note: Blind link construction, delivery is not advisable, it is important to follow the high quality, long-term, home page clear rules to create a link environment throughout the site.

4. Profit strategy

This aside.

Probably finished, when you do the site internal SEO work, please do not around the SEO details around the circle. What you spend a lot of time thinking about is how to keep your site running well. SEO strategy is a learning, you can see a person's vision, if you as a team leader SEO, then you must have a good SEO strategy ability.

This article originates from Zheng Qiuming's blog, Address: http://www.wangdianseo.com/post/37.html, reprint must note!