The inevitable way out for the future personal website: short tail theory

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before saying my short tail theory, I had to talk about the long tail theory, the long tail theory is a new theory of the network era, which was put forward by American Anderson. The long tail theory holds that due to cost and efficiency factors, in the past, people can only focus on important people or important things, if the normal distribution curve to describe these people or things, people can only focus on the "head" of the curve, and will be in the curve "tail", need more energy and cost to pay attention to most people or things ignore. And in the network age, because the cost of attention is greatly reduced, people may pay attention to the "tail" of normal distribution curve with very low cost, pay attention to the overall benefit that "tail" produces even surpass "head". And the network era is bound to pay attention to the "long tail", play the "long tail" benefits of the era.

The long tail theory has great impact on stationmaster, especially for individual stationmaster, it has two applications mainly:

The long tail of the keyword

In doing SEO people know that keyword selection optimizes any one site first step must do. How to do long tail keywords, such as my Southern Venture network, to do "entrepreneurial" this keyword, Baidu to promote a lot of, it is difficult to do, but, if you do a few more like "rural youth entrepreneurship", "Peasant Workers entrepreneurial" "small entrepreneurs" and other non-popular keywords, the same can bring good traffic.

Ii. the long tail of the content

We are promoting the site, we have to do soft text promotion, etc., we should as far as possible in the soft text fusion long tail content words, such as: "soft side to promote entrepreneurial website, you can write more points in the article, Dongguan Entrepreneurship, snack training entrepreneurship, laid-off workers, entrepreneurship, Shenzhen entrepreneurship, etc., A lot of people in the search when a lot of it may be found in these related keywords, and then find your site, although each to a small amount, but each keyword added up the amount is not good!

Although the long tail theory for stationmaster to have a new development direction, but to make use of the long tail is not easy to do, especially now is the era of people to do the site, long tail for those small enterprises can be said to a sacrifice development opportunities, but for personal sites, not desirable!

The short tail theory that I put forward is to further deepen on the basis of the long tail theory, simply say that it is a short tail in the long tail, so it is called the short tail theory.

For example, the long tail theory is like digging in different places, each place digs a little, but because of the number of places to dig more, its total, and the short tail theory is to dig a place, dig deep, because not in the head, all this place is destined to yield is not high, but it is due to the low yield, So no one competes with you, all the mines you dig are yours! Even if someone comes to rob, because of the preconceived reasons, you also have the upper hand, digging the most mine or you.

The future of personal webmaster will also be a short tail of the application of the theory, the individual think it has the following characteristics:

1. The Web site is known only to a few people, and serves only a small number of people or occupies a strong position in a very narrow and limited field.

2. The website user or the service object is relatively stable, many life will certainly be the website loyal user.

3. Internet free already is the general trend, only in the short tail theory of the application of the site will be able to contend with the charges.

4. Short tail theory of the use of the site is not destined to bigger and stronger, but it has a strong vitality! Now every day the new site and the failure of the site, the short tail of the application of a station but can survive for a long time, it brings the value of personal stationmaster far beyond its imagination.

Here's how I understand the business model of personal websites under the short tail theory:

1. Free Value-added charging mode

The principle of this business model is to attract users by offering a basic service free of charge, and then to convert some free users into fee-based users through value-added services to achieve revenue for the site.

2. Subscription mode

Web sites that use this pattern typically require users to pay (usually monthly or yearly) to access their products or services.

3. Membership Mode

All services that use this model are open to members and their members are bound to pay.

The short tail theory completely conforms to the long tail theory, is I stand in the personal stationmaster development angle to dig out a kind of theory deeply! I hope to help the personal webmaster, but also welcome everyone to point out the exchange! Improper, forgive!

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