The integration of destination market resources has become the new continent of online tourism competition

Absrtact: With the development of the tourist market from the user community, air ticket and Hotel category, the integration of the destination market resources becomes the new continent of the online tourism competition. On the other hand, ADS (designated tourist destination agreement) framework of the easing also for outbound self-help tour

The integration of destination market resources into the new World of online tourism competition is becoming more and more small as the opportunity of entering the tourist market from user community, air ticket and Hotel category. On the other hand, ADS (
Designated tourist destination agreement) the loosening of the framework also frees up more space for outbound self-help tours. "Fun Australia" that is focused on the vertical destination tourism market, one of the players, covering itinerary planning, travel products booking, car rental, local guide to purchase and other links. We have also reported on the U.S. market focus on "My travel Network", as well as the integration of global destinations "activities" and "tickets to the Sea Play" network.

These companies want to provide a one-stop service for outbound travel, avoid users because of different links between the major sites to jump around, while cutting off layers of intermediaries to the price to be transparent, while the traditional tourism will be transported from the domestic to the destination of tourists through the local level of the group (few travel agencies have the qualification to organize outbound tours), Overseas Travel product distributors, the ground to connect the team, and many other links, and the long settlement cycle for the tourism provider is a very high pressure, is a inefficient and wasteful flow of resources.

From the form of view, fun is a tourist product mall. Its CEO Wensau to 36 Krypton introduced, they butt is a first-hand supplier resources, contracted suppliers about 100, of which 4, 5 are large Australian suppliers, basically can cover the whole of Australia's most conventional tourism products. The rest is a number of special tourism service providers, can be divided into travel companies, shipping companies, hot air balloon companies, attractions and so on. Currently, Australia and New Zealand have more than 800 products online.

However, many small vendors do not have IT systems available for docking, and still require manual turnaround intervention to complete the product reservation. These tourism products tend to be more granular, user-defined degree of higher, but there are some fine route products for purchase. In addition, because the current users of the game is not large, hotel procurement is the "tail single" mentality, only sell some discounted goods, hotel channels are not officially on line, just have the relevant marketing page, want to book or need to be completed by artificial customer service intervention to purchase. In the second half of it will be the ticket booking service added, there is a "black screen to white" service ticket suppliers.

Just like "hungry" to provide it platform for catering businesses, presumably every venture that wants to be a free travel company wants to integrate a large number of small and medium-sized tourism suppliers into their own platform, tourism suppliers, the traditional ads within the framework of operators, distributors, online travel companies, are still in a game process.

Try to play the trip planning tool is also relatively easy to use, users choose the city and products will eventually be merged into an orderly itinerary, users can also add a list of travel items, the system will generate a clear order. Go to play also provide a service for free line users and a "local guide" booking service, for the latter, to meet the needs of users online communication, but also in the future will consider the "Performance guarantee" service to avoid the phenomenon of pigeons between the two sides, that is, the two sides to pay a margin, such as the default Le play that money is paid to the other party.

Fun has a very meticulous customer service team, depends largely on the sale of products when the grinding, because outbound travel itself information asymmetry, many users will continue to cross-examine travel products, transportation and other aspects of the details, which let the fun customer service team has been intended to accumulate a knowledge base, when the amount of users will be open in the home page , as far as possible to save the input of artificial customer service. People who buy things in Taobao know the extent of customer service annoyance, not to mention travel products. Officer Wensau said, let users simply click to complete the order is almost impossible, after the efforts in various aspects of symmetrical details, gradually reduce customer service intervention. For example, whale watching "What kind of whale to look at" This question is also asked, some users will also request customer service to help make travel plans.

Officer Wensau said that Australia to meet the team and travel shops are a few big companies monopoly, so the guide is actually a guide, Chinese tourists outbound travel experience in fact very poor. It is the Chinese tourists because do not know when in the situation is led to walk the situation let the music play team initiation of the choice of outbound tourism in this field entrepreneurial. Two leading founders have been involved in the tourism industry, including one founder Tan Zhenyu has worked in Chinaren and IBM for many years.

In the early days, the destination market resources in the various players are basically consistent, but the long-term view of the user size, product quality, promotion efforts, the fine degree of service will adversely affect the supplier to choose Partners, "otherwise, will only bring pressure and trouble to suppliers." "Moreover, these companies will try to penetrate the vertical market of their competitors, thus pulling up the frequency of tourism consumption."

The ideal status of such services is to rely on online travel companies to integrate their destination resources on the basis of a branded standard service. But at this stage, few companies have local teams in the destination market, and such teams can help them more seamlessly address language, pick-up, car rental services, and so on, and so on.