The "last kilometer" experience of the scraping

Our News (reporter Zheng) with the competition of the electricity business is becoming more and more fierce, the electric business big guys begin to break away from the past price war, and turn to spell "service" and other fields, the "last kilometer" experience.

March 29, Beijing East announced its own logistics system officially on-line "Abnormal weather automatically prompts" service. Through the system to automatically capture the National weather information within 3 days, according to the order area, when the customer inquires the order to indicate the corresponding abnormal weather prompts, users can understand whether the progress of the order is affected by the weather. Jingdong Mall said that the service is currently applicable to the "211 limit Up" orders and "the next day up" orders.

Coincidentally, the house urgent sent in its official website announced today, up to April 30, for the racket wire on the Cod (C.O.D.) Sellers initiate "Shipping plus ' 1 ' yuan, you can enjoy the return of goods free" activities. According to the activity request, as long as participates in this activity, where in the dispatch scope, any reason causes the undelivered, does not charge the seller and the customer the return expense.

The Cat community service station, which was launched last October, at present, in Beijing, Shanghai, Hangzhou and other 22 cities more than 2,600 convenience stores, community property outlets, the introduction of "for you receive goods, custody for you," the collection of goods services, so that consumers from the "express" to the nearest service station from the "express". Cat's relevant responsible person told reporters, recently stepped up in other not yet on the layout of the city, including Fuzhou, the new batch of cities is expected to open in the next batch.

With the continuous improvement of domestic logistics system, express industry has also developed rapidly. However, as the most critical "last kilometer" experience of electric dealers docking customers, it is often the key to the success of the whole online shopping transaction.

Yang Qilong, Deputy Secretary-General of Fujian Electronic Commerce Association, believes that the electrical business efforts to upgrade the "last kilometer" experience, indicating that online competition has gradually returned to the essence of business, from the past, blindly disorderly price war to the market for intensive cultivation to make up for and offline entity shop compared to the user experience in the soft