The living space is getting smaller, the luxury electricity dealer accelerates the adjustment transformation

A few days ago, a "' Luxury queen ' Chanel (Chanel) European price increase of 20%, China's price reduction of 20%, purchasing will die!" "Information is widely disseminated in the circle of friends.

reporter learned that there are foreign media reports that the French luxury brand Chanel will increase the price of products sold in Europe, while lowering prices in Asia. Chanel has increased European prices by 20%, while the mainland has cut 20% per cent, ultimately narrowing the price gap in global markets, the women's Daily reported.


the further narrowing of overseas spreads, on the one hand, let domestic consumers excited, but at the same time for the domestic luxury electric business, it put forward a new test.


domestic luxury online sales accounted for less than 3%


"Prestige NET, product gathers the net, Jiapin net, call Ha network and so on these once in the Internet electric Business domain hit name, where now?" "China's first generation of luxury goods dealers have" died down, "Stifel, a researcher at the U.S. stock industry, said in an interview with the Southern Daily News.


Network and other other electric dealers, and even started to the two or three-line city to open the offline entity shop, compared with the increasingly booming Internet industry, the development of luxury goods dealers are not very well.


"Just last year, 1 months on the line to get Rich Asia Fund of the million-dollar investment in luxury electricity prestige network also closed down, the domestic luxury electric business is a small impact." ”


, according to the China International Research Center for Electronic Commerce, the 2013 luxury goods dealers trading scale of 20.82 billion yuan, an increase of 34.8%, 2014 year is expected to reach 27.43 billion yuan. In the face of this huge market cake, China's luxury online sales in the overall sales of luxury goods accounted for only 3%, less than 1/4 of developed countries.


Why is it so embarrassing for China's luxury electric dealers to develop? According to industry insiders, on the one hand, because the domestic luxury electric dealers are generally facing brand licensing, and some well-known international luxury brand holders do not easily give the power to the agency, which led to a lot of electricity dealers are facing the uncertainty of the embarrassment, and supply uncertainty, and the upside will affect consumer confidence. On the other hand, in the domestic luxury sites generally at the cost of attracting consumers, the entire industry has been a very serious low price competition, which has exacerbated the living environment and the vicious circle of fierce peer.


As a result, purely operating luxury as the main business, for the vast number of network electric dealers, seems to be a less able to get through the road. And the attention of each road capital to this industry is also diminishing, let the first generation of luxury goods electric trader "quite feel Renzouchaliang".


first generation of luxury goods electric quotient collective "face"


the overall suitability of the luxury electric business industry, forcing some enterprises to embark on the path of difficult transformation.


recently involved in layoffs of the still goods network is not a traditional luxury goods, and the transformation of the positioning as a fashion luxury website, tore off the label of luxuries; once used luxury consignment temple net, turned into a high-end consumer goods service platform, no longer play luxury goods and electric business signs.


"cut off the third party luxury business!" "In September last year, the US-listed United States has made a" difficult "decision at the expense of short-term results. According to Poly-Mei excellent products related to the responsible person, after the transformation of the United States will increase the momentum of growth in the new overseas purchase business-speed duty-free shop. Its business model is to cross the traditional links, and overseas brands to establish goods direct cooperation. And in the announcement of the transformation after the first report card, Poly beauty Excellent product tasted the transformation of the "sweetness." According to the latest results released by the United States, Poly-Mei excellent products for the first quarter of 2015 growth forecast, the first quarter of 2015 is expected to increase net revenue year-on-year growth of 45%-50%, the chain growth of 35%-40%. This is expected to be well above the quarter-on-quarter growth of net revenue of 10% in the first quarter of 2014.


than the United States better than the transformation of the earlier is the luxury of the largest electric business boss only products. In positioning themselves as "a special sale of the website", only the goods will gradually take off the coat of luxury, become a successful special selling electric business enterprises. (reporter Dan)


related


retail growth slows


entity retailer beaches in convenience stores and O2O


Through a year of "bitter days", Chinese and foreign entity retail enterprises are speeding up the transformation, diversified development, and seek new growth points. Guangdong Local retail giant Guangzhou friendship issued a notice, said this year, the company will actively explore the development of experience-type chain life supermarkets, specialty convenience stores, such as retail business, and deepen the whole channel reform, in depth to promote the line under the online channel of mutual integration, interaction, mutual promotion, explore the development of Cross-border business. Coincidentally, recently international retail giant Carrefour China also said that will be in China's urban areas to exert convenience stores, and in China to carry out e-commerce O2O business. It is reported that Shenzhen local retail giant Huarun million home, Tianhong shopping malls, International retail giants Metro, and so on, this year will also be betting on electricity and convenience stores, the former China Resources Electric business e million will be officially online this month, and the latter proposed in the next 3 years in the country to open 500 convenience stores, fully into the convenience store industry.


in China after another year of difficult transition, the retail enterprises to accelerate the adjustment.


a few days ago, the Guangzhou Friendship released 2014 annual earnings show, last year, the company achieved revenue of 3.363 billion yuan, down 17.83%, net profit of 263 million yuan, down 14.96%. Guangdong, another department store listed companies in January has also forecast the 2014 revenue is expected to achieve 7.65 billion yuan, the year-on-year decrease of 1.48%. Retail business growth slowed down, so that more than retail entities to speed up the search for new growth points.


According to the Chinese Convenience Store Development Report (2014) released by the China Chain Management Association, China's retail industry continues to suffer from slowing economic growth, but the convenience stores are bucking the trend, and 15 of the main representative companies surveyed have seen sales grow at 18.2% per cent, far higher than other forms of business.


for the Entity retail Enterprises, the development of electric business, line online under the whole channel has become a trend.


"We are about to start the electric business, expect the electrical goods and physical stores are basically the same." Carrefour China says it expects to build six modern distribution centers nationwide by the end of 2016, in line with the development of O2O business. To tie in with the implementation of the logistics system, Carrefour in China will also be the Procurement Center framework for a major adjustment.


Similarly, Guangdong local retail giant China resources million, the end of this month also officially online new electric business--E million home.


industry experts believe that the current number of entities retail enterprises betting convenience stores and electric business, because these two business is the most convenient to integrate and adapt to the domestic new consumption patterns.