The long tail theory of key words is the subversion of "28 law"

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In the past Baidu yesterday and the vast number of webmaster opened a big joke, Cido more attention to some of the blog related to the long tail keyword, found that a lot of different degrees of ascension, SEO is so strange, not optimized time rankings on the rise, the more want to let him rise in the rankings he is not rising. The network market gradually refined, long tail keyword competition intensified. The electric business circle and everyone together to understand the keyword Long tail theory.

The long tail theory holds that due to cost and efficiency factors, in the past, people can only focus on important people or important things, if the normal distribution curve to describe these people or things, people can only focus on the "head" of the curve, and will be in the curve "tail", need more energy and cost to pay attention to most people or things ignore. The long tail keyword has the extensibility, the pertinence is strong, the scope is broad, the concrete performance is as follows:

Relatively long, often 2-3 words are composed, even phrases. exists in the content page, in addition to the title of the content page. The search volume is very small and unstable. Long tail keyword to bring customers, conversion to the site product customer's probability is much lower than the target keyword. There are a large number of long tail keywords of large and medium-sized Web sites, its total flow is very large.

In fact, in the beginning of the domestic search engine optimization market, popular is a kind of seoer misleading thinking, only optimize the main keyword, most of the neglect of the long tail keyword, and just long tail key words for enterprises and individuals to create maximum benefits. Now more and more network companies have launched the whole station optimization scheme, the purpose is to optimize the main keyword at the same time to promote the long tail keyword, which i in the whole station optimization and web optimization of the difference has been mentioned in detail. "According to some E-commerce site statistics, long tail products and long tail keywords to get the flow, accounting for the total flow of Bell, but from the long tail of the product can be more than half of the profit." "It has to be said that the long tail theory is a subversion of the" 28 law. Do SEO should be in accordance with the "28 law" focus on the key words, or in accordance with the "Long Tail theory" extended to extend the keyword?

The answer is definitely the latter, now more and more seoer focus on the site's long tail keyword, and strive to dig long tail keywords, optimize the long tail keyword, improve the long tail keyword ranking. This is the inevitable trend of SEO development, the main keyword ranking competition is very fierce, long tail theory is to use keyword coverage to win, add up. and long tail keyword more targeted, especially some accurate long tail word conversion rate is also very high.

For example, three people search three keywords respectively, "electric Business Circle", "Electric Business Circle SEO", "Electric business district SEO competition." Statistically speaking, the search "Electric Business Circle SEO Contest" People than the search "electric circle" of the person's goal is much higher. Because he is looking for specific information to understand, and search "electric circle" is what the purpose of the person is difficult to grasp. Of course, this example may not be very appropriate, if it is a commodity or service, then his advantage is evident. In short, the ultimate goal of SEO is to make the site's customer conversion rate increased, so can not blindly to optimize the main words of fierce competition, digging more long tail keywords, to promote the ranking of long tail keywords should also be the focus of business, because to help users make the most accurate choice, he converted to your customers the possibility of greater.

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