The Mango station finally got rid of the usual grand-style

The Mango station has finally shaken off its usual grand-style, with South Korea Uniting for a show that everyone is looking forward to coming in Friday. Where did dad go to the hot and praise unprecedented, the following for everyone with large data analysis to explain where Dad went.

Everyone has a father, about half of the people have the opportunity to become a father, only by this, "where the Father" fire on the "hard truth." From stage show to reality show, "Where does Dad go" with nearly "0 bad comment" Word-of-mouth created a successful transformation of television entertainment programs. Some viewers said that on a tired weekend night, "star Dad Meng Eva" Warm after sleep, is simply a "cure" decompression.

Xinhua News agency New Media Center joint number Dystopia Creative analysis Studio grabbed the 455,000 original microblogging on Sina Weibo that mentions "where did dad go" and analyzed data on 367,000 Independent original author users (removal of suspected navy accounts), 1300余万条 user Weibo and nearly 100 million relationships. "Where does Daddy go" not only become a veritable "word of mouth", but also make entertainment shows a lot of subtle changes.

Surpass the "good voice of China" and become the king of Word of mouth

Statistics are made by positive and negative words that are also mentioned in the program. "Where does dad go" although not fully reached the "0 difference", but still created up to 89% of the reputation, more than the "good voice of China", "Non-interference" and Hunan TV's "Happy Boys", "Happy Camp" and "Day up" and so on.

Male and female fans "28 points" rare attack on GDP Highland

Although the father love theme "men and women take all", but data analysis of "Papa powder" women accounted for 80%. Is it because Father Star is so handsome? Of course, this is related to the higher percentage of women in microblogs and the habit of sharing their comments.

Unlike the Happy camp, where Dad goes, the audience is clearly gathering in the high ground of GDP. To the Hunan Entertainment program immunity is very strong in Beijing, Shanghai, Jiangsu, Shu and other rare place on the list. Where's daddy going? Among the top 10 provinces, 5 have ten strong GDP, covering 3 municipalities. Does this indicate that some of the "rich first" people have deeper anxieties and expectations about parent-child relationships?

To cover the age of marriage and childbearing group audience temperament more mature

In a few popular programs, "Dad powder" the overall age of moderate, across the "50" to "00" after. In Beijing, for example, the main audience covers people from high school to 10 years of college graduation. A number of young people of the age of the micro-Bo said, "See So-and-So, I also want to get married, want to have such a son/daughter." "Interestingly, Beijing and Shanghai's" Father powder "age is obviously high, I do not know whether the two left a large number of male and female leftover.

A group of interesting data, based on the number of dystopia self-developed machine learning model, according to the user's social relationship and micro-blog content analysis. Perhaps, Beijing, Shanghai's mother's mood will be very complex, they will look at "where the Father go", while the child asked "Where did dad go"?

Media Preference data analysis shows that "Papa Powder" has been free from the simple happiness of the supremacy of the spiritual world requirements have their own accent. The "New Weekly", "Southern Weekend", "CCTV News", "People's daily" and other serious political media to maintain concern, showing a more mature, rational temperament.

Lin father and son "young and old" Zhang the two successful reverse attack

The data come from the 5-parent-father's original microblog mentions (including nicknames) in the week after each episode was aired, with the No. 0 issue being the week before the 1th episode was launched. Lin father and son to "not old man God" "Super Meng Bei nasal" combination of the first gold medal standings, maiden Idol for the first time in the name of the father, warmth and patience to move the audience. Tian father and daughter comprehensive strength ranked second, the Olympic champion successful transformation, the image of the eye, the performance of a topic-driven audience. Zhang father and son low-key debut, in the fourth phase by virtue of the success of every day to reverse attack, earn enough eyeballs, the most benefit.

The smiles and the tears

The expression of love can be created, and the new words of large data are identified and combed. Every point of laughter and tears behind the point is that the father and child is a lifelong growth story, is also "where the father" left the warmest memories. Among them, "Altman egg" has appeared in Taobao, many also known as "authentic package mail." "Father than, North Nose, sen Butterfly", Taiwanese and Sichuan English and internet language is born without Shong sense.

Three major sponsors return to the big competition

With the program broadcast before and after the micro-Bo calorific value change as a sponsor return reference. Three of Amorites brands are reaping the rewards: a strong rise in the popularity of the host name sponsors, and a strong growth in the microblogging market, with little social media marketing. Infiniti starts ad implants from phase three, and the topic increases immediately. Miss dumplings with "Father eat God horse" and so on top and bottom interactive promotion, participation has increased. I just wonder if the three big sponsors are in agreement with this result.