The market law that the electric trader must see

When I scold others as SB, others have quietly earned money.

There is no absolute right and wrong in the world, and what we call right and wrong is just a different standard of individual judgment. Therefore, do not easily accuse others, others are not necessarily wrong, it may just happen to hit your cordon.

Taobao is a magical place, of course, magic is not equal to good. Some of the real life, Taobao have, the real life in the dark not to say through, Taobao is marked on the price, today to say one of these examples.

I have seen on Taobao sell vanity, sell creative, sell ideas, sell chat, sell scold, rent girlfriend ... Are interesting and worth thinking about. But, above these today all do not say, say another, very profiteering of a market segment.

This is a niche market that I stumbled across: all kinds of spells. including but not limited to the evil exorcism, the Zhai Bao Ping, learning progress, test smooth, change their mind and other charm, belong to the Feng Shui field of a market segment, the main audience is parents and women. Look at the sales, look at the price, think about the cost, you know how lucrative the market.

Why are so many people buying? 21st century is still superstitious? In fact, is not necessarily a superstition, mainly based on a psychological "placebo effect", namely: although not really effective, but the customer believes that it is effective, have a sustenance, so that the heart is not so afraid.

How powerful is the placebo effect, talk about your experience. When I was a child, I was timid, but there are a few special love pull a variety of ghosts and legends of the classmate, said every time, but also said that things are happening in the dormitory, school and other places, plus the collective dormitory is poor light factors, scared to go to the toilet, afraid to stay alone in the Later heard that the Jade Buddha and so on pendant can exorcise the body, then in the street to spend 10 yuan to buy one, stuffed in the pocket, every time afraid, he constantly hinted: "There is a jade Buddha in it, nothing." Although I know that it is impossible to really have the effect of the body, 10 dollars can buy shelter? There's no such thing as cheap! To the temple of Incense Master all suggest to a Geely number 88 ... But there is no denying that there is a comforting sustenance, will greatly reduce the fear.

In other words, do those things really work? I don't know, I have a respectful attitude towards ghosts. However, I look at the above picture of "Change of heart" category of evaluation, it is really effective, I think there are two reasons for the following: 1, most of the buyers are women, the woman actively restore the general will be a man of weakness compromise, at this time men easy to soft hearted ... Save success. 2, buy the time two people have not broken, dragged, tepid, buyers feel slowly into effect.

To say this example, not let everyone to tinker charm and so on things, I think not enough sunshine, the composition of the big, but we can divergent thinking, find useful and have some kind of "placebo effect" products. For example, beads bracelets, Buddha Licensing, pendants, Zhai Pixiu and so on, the market demand is very large, feel not so empty, at least its own value, the better to open the light. These markets are not only on Taobao, the real life of the demand is very strong, a string of beads, can be decorated, but also to protect the peace, itself is a very good concept.

In my circle of friends, there is a person selling the beads hand strings, leaflets rosewood (whether really red sandalwood is not good to say) big beads, more than 300 a string, to build the concept called "ping", mainly for private car owners, wear in the hand or set in the car stall, and then combined with QQ to the owner group to add people, and then pour into the micro-letter, a little cumbersome, But sales are OK. Interested friends can imitate, optimize his method or do other products may be better, in short, the model is feasible, sourcing to the field market, find no more to Alibaba.

In fact, these are the use of human fear to sell products. This method used the best is Wanglaoji, his one "afraid of the fire, drink King Old Ji", let the product fires; The original advertising word is "lit, drink king old Ji" but the effect is not good, not many people lit. Later added a "fear" word, the rapid expansion of the product coverage of the crowd has been countless times, but also aroused the fear of the audience.

Everyone has a fear in the heart of the place, the more rich people fear, so like Ma Yun these rich all run to consumption Wang Lin, the famous "master", the fear of how big, need to have much energy to appease.

It's like, Zhang Yi eggs a little extra money, love to play, often stay up late, have a feeling of the body is very uncomfortable, go to the clinic examination, the doctor said no problem, go back to more rest can be, to open a box of vitamins. Zhang in the heart Dark Scold: "Quack, I feel the problem, you can't incredibly take vitamin to cheat me?!" So go to city level hospital, did a whole body examination, the doctor gave a pile of medicine, spent tens of thousands of yuan, Zhang contented ...

If you think you're a real person and use the placebo effect as a trick, then think again: fear exists forever, different stages have different fears, and some fears can be solved. From this point of view, we can find a bigger market.

For example, women who are afraid of obesity and fear of getting older, solve the problem of obesity, do beauty-related products, is a will never decline in the market; students are afraid of not good school, so a variety of courses of interest in the Class Olympiad, it must be fire; the elderly are afraid of health problems, then all kinds of rejuvenation of God medicine on the play ...

If you do beauty and other competitive products, do not recommend to Taobao, is already a piece of the Red Sea, the proposal of micro-letter friends Circle + ground, line online under the combination, at present, is very effective.

As long as we can find a group of Fear point, it is tantamount to discovering a lucrative market.

Just, haven't asked, what do you fear?

(Wen/Mu Chun, from the wooden spring QQ space: http://user.qzone.qq.com/995333499, reprint please keep)