The meaning of price war

With the June 22 Jingdong mall Baidu Index fell 200,000 points, the "618 Beijing-East 10 anniversary of the store" sparked the price war of electricity dealers ended. In fact, the price war was already showing signs of weakness as early as June 19, according to the third party shopping comparison software 5 Amoy (t.b5m.com) Traffic statistics show that 19th through the help of 5 Amoy to the flow of electrical appliances by the traffic compared to 18th has been significantly reduced, the impact of the price war on the durability of last year, "815 price war" Much worse.

In fact, the value of the price war, the significance of the home appliances business or harvest quite abundant. Through the Alexa data rankings can be seen, in addition to the day Cat Mall, large electric Shangdou through the price war to promote the overall rankings on Alexa, especially Jingdong Mall and Amazon became the only in 17th and 19th price war during the high tide of the comprehensive rankings of the Electronic business site, is "fame and fortune." "Day Cat Mall" also perform well, in the electric business melee can sit "fishing platform" to maintain constant flow, it shows its dominance in the field of domestic electricity.

However, behind the gratifying achievements, we must not face the cruelty of reality. The influence of the electricity merchant price war is waning year by year. From the main electric company Baidu index changes in the map is not difficult to see, the users of the home appliances business site of the proliferation only appeared in the Beijing East Day, starting from 19th, the number of users to focus on the unification of the company's Web site declined significantly. enough to see the price war sales stunt is not enough to attract users to visit, but also can not play a role in improving user stickiness.

Last year, the electricity dealer price war is like a dose, has broken the electricity merchant Market original pattern, is striking; today's electric dealer price war, more like a dose of "aphrodisiac", after enjoying a brief burst of ecstasy, no longer find the perseverance. As China's electricity market matures, the Chinese are no longer sensitive to the price of electricity dealers, the frequent price wars of electric dealers also determined the concept of Internet users rational shopping, coupled with the introduction of parity software, commodity prices more transparent.

It seems that the electric business to open up the market is really the time to change their thinking.