The mobile Internet forces the UC platform dream to become the next 10 king

This is a new group of companies, as if born to live for mobile internet, dream of being the king of the next 10 years. "7 years after its inception, the 3G Portal wants to be able to articulate its position in the industry," he said. "In July 2010, President Zhang's words sounded meaningful in the 3G portal's strategic transition from portal to platform," he said.　　The company, represented by 3G portal for mobile Internet, after several years of leisurely, finally found the key to open the door of mobile internet-platform. Now do not only a platform dream company, operators, mobile phone terminal manufacturers, traditional internet companies, third-party browsers, operating systems, who want to achieve their platform value: Across the system, across the terminal, across the operator. As long as the user reaches a certain number of products, this product can become a platform. In the big Internet industry, the roles of the companies on the chain are multiple. "In front of the application, the content partner, we are the platform, in front of the operator, the handset manufacturer, we are the channel, is the service developer."　　"Zhang that the rapid development of mobile Internet in the huge market, will achieve a variety of models, the success of multiple platforms, on a large platform may have more or less small platform." Every era will emerge the king of this era, such as the PC era of Microsoft, Intel, Cellular communications era of Nokia, desktop internet age of Google. Mobile Internet has a unique temperament and business model, so also need to have the same temperament of participants.　　These new mobile internet companies are not burdened by the old order, they live for the mobile internet, for the mobile internet, so they have the most future variables, and the most imaginative space. Platform trends from the earliest mobile WAP, to the mobile Internet portal after the Zhang founder of the 3G portal positioning with the development of China Mobile Internet constantly revised from the earliest mobile WAP, to the later mobile Internet portal, At present, 3G Portal has accumulated nearly 140 million registered users, and its positioning has been revised with the development of China Mobile Internet. Early mobile internet business model, basically through free content to accumulate users and traffic, and then attract ads, 3G portal is one of them, to information as the most important way to attract users, the slogan is to do "mobile internet sina." But the persistence of this business model has been under suspicion. With the gradual integration of mobile internet and desktop Internet, 3G Portal gradually changed to "Portal + client" as dual core strategy. In addition to more than 70 mainstream channels, but also launched a ggbook, go browser, Ggmusic and other 14 clients to expand the vertical application.　　3G Portal CEO Deng said, simple advertising model has not fully reflect the value of 3G portal, 3G Portal will gradually increase the service to users, currently identified mobile phone reading, music, video, game Four directions. Let Zhang some disappointment, the conference scene unexpectedly no one noticed the 3G portal new LA line of small print below Ogo. 3G Portal has previously used two logo logo. The first is written below "mobile internet first stop", indicating the Internet entrance identity at that time; October 2006, 3G Portal will change domain name to "3g.cn", at the same time replace corporate logo, will replace the small print to eye-catching "3G." CN ", the portal tastes strong.　　Today, the transition platform identity of the 3G portal under the logo says "I am free." "The process of building this platform is the path we seek to be free." Zhang that the platform business model can be divided into three levels: the first is the media value of the mobile phone, the past two years 3G Portal is based on advertising to achieve a profit, but this level more just copy the traditional Internet advertising mode, the next stage of the marketing approach will be around the mobile phone, that is the mobile media platform to maximize business value Second, the application of experience value, so that users for a variety of mobile phone characteristics of the application experience pay, such as music, reading, games, and the third is mobile e-commerce. [Page] Third-party browsers also show the trend of the platform, the world's most users of the best technology is to access more and deeper services to mobile Internet application Platform for all kinds of applications closer to the user level to provide communication channels. Founded in 2004, UCWeb from the original 6 founder to the current size of more than 700 people, UC Browser also reached 100 million users, software downloads more than 400 million times. For 6 years UCWeb has faced many opportunities and choices, such as search, gaming, E-commerce, and so on, but CEO Yu has always insisted that "a start-up company's genes determine its path." In his view, focus on the mobile browser, and on this basis will do some corresponding extension, but from beginning to end UCWeb positioning is always around one thing: to help mobile phone users quickly online. Yu want users to UCWeb as a mobile service platform, not just a browser.　　UCWeb always positioning itself as a mobile internet "plumber", relying on its pipeline value, in the mobile internet industry chain, content providers, terminal manufacturers, operators have become the object of their cooperation. Acme Experience Excellent technology CEO Yu want users to UCWeb as a mobile service platform, and not just a browser platform is the current mobile internet industry, but not the necessary condition, focus on application services and user experience is the general trend.　　The classification information website itself has the aggregation platform function, will use the application service to be extremely can still play the platform the effect. Let NET CEO Yang Hao Chung surprised, is the computer screen figures show that September 14, 2010 the day of the new mobile phone client activation volume has exceeded the 10,000 mark. This day distance net Life information mobile phone client online only 15 days.　　Yang Hao-hu clearly remembers that it took 3 years for myself and the team to reach this figure on the traditional internet. As one of the largest classified information websites in China, 2009NET day visits reached 3 million people, the income reached 10 million yuan. However, Yang Hao-hu to such a result is not satisfied, 5 years ago with 100,000 dollars to return to business, his heart template is Craigslist. The US's biggest classified information web site, which has a revenue of $100 million trillion in 2009, has more than 40 million people logged in every day, and a large proportion of those 40 million are users active on the mobile phone--and few know that it's not Google, but Craigslist, that ranks first in America's mobile phone search, It is also the longest browsing site for American mobile users. "Classification of the site to provide the moving, home economics, cleaning, second-hand transactions and other services information, service radius generally not more than 5 kilometers, its information is also very strong, the two features are very fit mobile internet characteristics." "To achieve the expansion of the industry, fast Horse Rodeo target, Yang Hao-hu will be the market for mobile phone clients as their own" Entrepreneurial road, the second child. Compared with the PC version, the market is mainly the function of mobile phone clients browse, find nearby information, search information, screening information, release information, including real estate, ticketing, friends, second-hand goods, recruitment and other 12 categories of more than 200 small categories of information services.　　Most let Yang Hao Chung Complacent, is the client contains similar mobile location service provider Foursquare similar functions, for smartphone users, can support photo posting, collection, LBS (location-based services) and other functions.　　To rent for example, the traditional approach is to search for information on the Internet, and then take a pen to rent, contact telephone and other information down, take this piece of paper to take the subway, the bus one to find. On the market client, users see and on the Internet updated information, can be in the context of the network to collect information to the local, you can directly call the information in the contact telephone inquiries; When you look at the house, by the way, check out which houses there are to rent;　　Out of the community and then query for a radius of 500 meters within a few other listings ... "The mobile Internet ultimately embodies the features of mobility and provides real-time services that are geographically related." "This is precisely the goal that Yang Hao-hu originally established for net--to do" The Life information platform within 5 kilometers ", where the" 5 km "is not fixed on the map of a specific address, but to follow the real life of modern people constantly moving space.　　With the decrease of mobile traffic charges, the maturity of hardware of mobile devices and the rich application software, mobile Internet will be the most important channel for ordinary consumers to get information, and mobile, seamless, timely and portable has become the most urgent application demand of mobile internet users. "Wireless client is my second child on the road to entrepreneurship, wireless Internet must be fast, faster, I do not consider profit now, I just want to rodeo." "The Yang Hao Rush, which is completely obsessed by the handset client, now puts the profit and market in second place, while the bulk of the third round is invested in the development of wireless internet applications.。 At present, net 40% of the traffic is from wireless users, and he expects the next 2￣3 years, net Mobile client will be the size of the current site several times. He believes that the mobile Internet sector provides an unprecedented space for the classified information market, and it will be the battleground for classified information sites. [Page] temperament and gene because the cell phone has "eyes", "ear" and so different from the "organ" of the PC, determines the mobile terminal is an extremely personalized, mobile, portable, private personal platform, and consider and the combination of location destined to mobile internet and desktop Internet is different, So the mobile internet has its own unique temperament and business model.　　How to understand the user's usage habits in detail, and develop the stickiness high product that can satisfy the user's demand, is the goal that each enterprise pursues in the mobile internet industry chain.　　In this round of tide, with heavy baggage and difficult to break through the enterprise is difficult to find opportunities, but those who do not back the old baggage, economic strength, development capacity, not by the old pattern shackles, the mobile phone user experience to understand and do the best enterprises will emerge. In July 2009, China Mobile announced the cooperation SP Company WAP income list, Beijing create art chord with dismal 15.25 million of the results ranked the top, Tencent QQ WAP income is only 10.14 million yuan, the four portals of Sina to 6.76 million Yuan ranked fifth. At a recent meeting, China Mobile said that in the future, the SP and CP will be collectively referred to as "mobile collaborators", with a, B, C-level assessment. This also means that the SP completes its historical mission.　　In fact, with the formation of the mobile internet era, the end of the SP industry has been gradually approaching: Tom back to the city, well-informed network was sold, friends of the century was cool 6 shell listed, the original four SP currently only the air network still struggling to support. In September of this year, the air network weakened and laid off its kong.net information content. Although a huge investment in wireless services began 4 years ago, the air network's second-quarter results showed that wireless internet revenues in the air network were 890,000 U.S. dollars, down 13% from the previous quarter, representing only 2.5% of the total operating income of 35.27 million dollars in the second quarter. Looking at the results of the air network over the years, wireless internet revenues have been maintained in the million-dollar or so, has not been able to hand over the satisfactory transcripts.　　In July this year, Zhang Fuching, the company's chief executive, replaced one of the company's founders, Ning, and soon began aggressively abandoning revenue-generating businesses and concentrating on lucrative business such as mobile gaming. "Make a quick buck and run," which is the innate gene of the SP. As a result of the operator's control throughout, and do not master content providers, China's wireless value-added services providers can not get rid of the formation of a long time dependency, in the industrial chain competition is inherently weak. Even when choosing a mobile internet business and an industry-chain entry point, it is customary to reach out to areas that have been proven and relatively mature, such as mobile gaming, rather than figuring out how to move a mobile terminalMobility and immediacy are fully played on the Internet and adjust their business models based on these characteristics.　　Therefore, although the SP is the first to contact the wireless service provider, but in the later transformation of content providers or other industries, still appear powerless, a crushing defeat. 2G era, billion-Mei Soft Tong CEO Li most wronged is called sp. "We are not SP company. SP is parasitic on operators, is actually in the division of the operator's money, and our 350,000 customers are their own development, promotion to the company, we create value for the enterprise at the same time, but also to the operators to bring profits; and we are not single network services, but 3 operators are covered by the whole network services.　　Although the SMS business started, but the initiative to change the billion-Mei soft in the 2G, 3G era have found a suitable for their own development of the business model. Billion-US soft pass current positioning is the largest mobile business provider.　　August 5, China Electronic Commerce Research Center report shows that the first half of this year, the United States in the mobile business market share of 15.6%, its "billion-US-satisfied" "billion U.S. SDK" "billion U.S. business opportunities pass" and other products in the industry as a benchmark products. In Li View, compared to other entertainment sp, "billion-U.S. model" on the one hand through software, services to the enterprise fees; On the other hand, each text message in the process can also be divided into operators. This is Li called "sell three times" business model is in fact the billion-Mei soft through the SP place. 2009, the 3G license issued, billion U.S. mobile phone construction station services are immediately online.　　Just as every enterprise now has its own website, the future of mobile commerce is the business activity that every enterprise relies on its own mobile internet station. Compared to the traditional internet, the mobile internet industry chain is more complex: operators, terminal manufacturers, clients, content providers, each level is entrenched in a number of powerful competition forces, waiting to catch the fight, even if the proud Apple in which it is difficult to call oligarchs.　　This eliminates the PC era of Intel, Microsoft Monopoly story repeats, on the other hand, each link in the chain in order to control more resources, the user has a greater impact and stickiness, need to seek allies or other special forces. This is almost doomed to the future of mobile internet industry chain multi-mode, multi-platform development direction: No matter by which endpoint of the industry chain to enter, it is possible to form a platform at their own level, or choose to apply the service to the extreme: either in the industry chain continuously upward downstream squeeze, or in the vertical application to do in-depth, In order to obtain more adequate growth space and more abundant nutrients.