The most intense price war in the history of domestic electricity dealers

Dangdang CEO Guoqing Micro Bo screenshot.

BEIJING, August 15 (It channel Wang Yu) today by the Beijing-East, Gome, suning three major electric power companies led by the "domestic electric business history of the most fierce price war" is playing in full swing, including Dangdang, easy to network, including other electric business sites have declared war, join the war. Dangdang CEO Guoqing today in Beijing to accept the IT channel interview, said its aversion to the false price war, at the same time he believes that the current electric dealer traffic fraud, gross margin fraud and cost fraud prevails.

"Beijing East This is not really a price war, but to create a low price image," Guoqing said at noon today. Save half a year to digital 3C home appliances and daily necessities Book price index is the most expensive, and expressed its aversion to false price war. "Why go to someone else's line to send the price of the market?" Online and offline is not a competitive set, customers feel different. How easy is it to make a price adjustment on line? ”

For the Beijing-east provoked the electric business World War purpose and opinion, guoqing to Beijing it channel said, the current electric dealer traffic fraud, gross margin fraud and cost fraud prevalence. Many price wars have become promotional gimmicks. On the Dangdang monitoring results, this time the price of the electricity dealers are targeted on some strategic commodities to make concessions, and did not really do what they call the whole category of war.

And for August 14 on Weibo announced when the war, Guoqing said, "Dangdang do not deliberately play price war has a price advantage." So we do not care to follow up such a senseless provocation. Whether it's really cheap or gimmick, consumers will understand after comparison.

Guoqing said that in the price war behind the hidden is the vicious competition in the industry, not only hurt the industry, to launch a price war companies also do not necessarily benefit. "But if the whole industry is aware of this problem, it must be a lesson to pay the blood." He believes that from a rational point of view, the promotion of services, normative channels, to provide better quality goods are the means of competition to attract users.