The N status quo of China TV market: No one dares to call the boss

The Chinese television market data report of 2013 was released by Yi Kang, Hisense, Skyworth, TCL, Changhong, Konka, Samsung, Sharp, Sony, Haier, Sanyo become the retail volume share TOP10 brand, from this data report we can also see some of the current situation in China's television market, here and share with you. 1, domestic brands are still dominant in the Yi Kang data show that 2013 China's television market share of the first five of the retail volume of domestic brands, respectively, Hisense, Skyworth, TCL, Changhong, Konka, the five brands are also in the Chinese television market First camp, retail volume share of more than 10%, the sum reached 64.66%, And the highest TOP10 is Samsung, the share is only 7.4%, it is evident in China's television market domestic brands firmly occupy a dominant position. 2, the television market has no absolute boss in accordance with the Lanchaster market share strategy model, 26.1% is a critical value of the security market share, when the market share is higher than this value, can stand out from the competition, and when the first share within 26.1%, the brand share will still have a greater likelihood of change. From the data, the retail volume of the first five share of the difference is not small, the number one of Hisense retail volume of about 3.16 million, the share of 15.34%, ranked fifth of Konka sales of about 2.34 million, the share of 11.34%, Hisense Retail volume is only higher than Konka 35%. Although the first camp's retail volume share total reached 64.66%, but due to the gap between the first few, 第5-10名 's share of the sum of up to 25.07%, which caused the TV market is not the absolute boss of the status quo, so many new Jin brand see more hope. According to the Austrian-dimensional data show that the top list of retail volume is Skyworth, the second is Hisense, such differentiation data show that the ranks of adjacent manufacturers have limited sales, competition is very fierce, this will be in different data in different rankings. 3, foreign brand products more profitable domestic brands although in the retail volume share, but more rely on a lower price to seize the share, with the profit market short-term view is to enhance the retail volume market share of effective methods, but in the long run, brand building is not beneficial. We also see from the data, Samsung, Sharp, Sony although the retail volume share is not high, but the share of retail sales is obviously dominant. If you rank according to the share of retail sales, ranked in the top five should be Hisense, Skyworth, Samsung, TCL, Changhong, Samsung leaped into the top three, which is enough to explain the higher profits of foreign brand products, this is not in the retail volume of the advantage of the situation is an effective way to improve performance. Sony has made big changes to the group business this year, the television business is independent, and Sony TV is an important strategy to turn the profit of 4K and other high profits of the development of products, it can be seen that foreign brands relatively more pay attention to profits. 4. The rise of Internet television in the data of the Sino-Hong Kang, we did not see the independent data of the emerging Internet television, but according to the Sino-Hong-kang data show that the 2013 video and Millet TVSales were 300,000 units and 18,000 units respectively, the time of the introduction of television is May 2013, and Millet launched the television time is September 2013, time is not long. Although the volume of the Millet TV sales and harmony is far out of proportion, but without any accumulation of circumstances, Less than 4 months of time to achieve 18,000 units of sales is not too bad performance, moreover, the millet TV has been intentionally or unintentionally in the out of stock status, and the 300,000 sales can be used quite well to describe, if the annual calculation, sales may also be doubled, 600,000 of the data than LG performance is even better than Haier is not too much. In addition to the new Internet brands such as music, millet, traditional TV manufacturers in 2013 also launched a lot of internet TV brands, such as TCL Archie Art Television, Hisense Vidaa TV, Tcl Archie Art Television was launched in September 2013, less than 4 months of time sales reached 100,000 units, and Hisense Vidaa Television released earlier, April has been the national goods, by September Hisense also launched a 4K VIDAA television, the promotion of Internet television to the ancestors one step, which also makes its sales also have a good performance, according to the revealed Hisense Vidaa sales more than 1 million units, Hisense 2013 TV Retail volume of about 30%. 5, the volume of sound can not be directly converted to sales if asked 2013 years to leave you the deepest impression of the TV brand, I believe many people will choose millet and music, the two brands use the Internet way to do TV, access to a very high volume of sound, but also to the traditional brand to stimulate the role, but from the final statistical data, Although the traditional TV brand is not high, but still firmly adhere to their own market, millet, music did not cause the shock, millet sales miserable, music, although good results, but the gap between the leading brands is obvious. 6, there are still new brands in the 2013 TV market in addition to the new network of the Internet brand millet and music, there is a original in the field of PC brand launched a variety of products, that is Lenovo, Lenovo Group structure adjustment, although the television in view of the small volume and by independent out, But smart television has become a key business for Lenovo, according to Lenovo's logic, television belongs to the field of rice, after the PC and mobile phone. Lenovo's performance in 2013, if compared with other brands, can be described as insignificant, but if compared with their own, the increase is huge, January 2013 Lenovo TV market share of only 0.03%, to December has risen to 0.18%, its 2013 year of sales in 2012 is 10 times times. The display of OLED-based 4K curved TVs and oversized 4K TVs and even 8K TVs at CES in 2013 marks another step in the level of hardware, but in the 2014 years these have not yet become mainstream, and the 2014 TV market breakthrough is not hardware, And it should be 4K content construction, ecosystem improvement, intelligent TV system development, usability enhancement, application platform building and so on manySoft power, meticulous in the soft power of perfection, the overall development of the television industry is workers things.