The net buys the crowd compares the small shop, more is keen on the on-line shopping mall

Fast delivery, quality assurance, and now more and more online shopping shoppers, and gradually weakened the interest of small shop. A few days ago, Yi-Zhi-ku released the second quarter of this year's net purchase data, online retail market transaction size reached 278.8 billion yuan, of which the customer (business model of customers) turnover of 98.84 billion yuan, approaching the billion, an increase of 82%, the market share than last year's promotion of 5%, reached 35%. And recently, Jingdong Mall, the cat and other foreign claims will have a greater price war in the second half of this year, the industry is expected, small shop consumers will increasingly be attracted to the online mall to go.

According to the wisdom of the database statistics, Taobao, including the cat, Taobao two-quarter turnover of more than 200 billion yuan, in China online retail accounted for 76%; Jingdong Mall's turnover amounted to more than 15 billion yuan, accounting for nearly 6% of the overall market, becoming the second largest online retail body; Tencent includes Pat NET, QQ Mall QQ Online shopping and easy to hear total turnover accounted for 4.5% of the overall market, forming a pillars situation.

Analysys International analyst Shou sent that the second quarter of the major platforms including the day Cat, Jingdong Mall, Suning easy to buy a comprehensive price war on income pull played a key role in the price war, the sales scale are growing rapidly.

There is no doubt that the "war" and "quarrel" will not only attract eyeballs, but also invite customers to the electricity dealers who are accustomed to playing price wars. Therefore, just finished the first half of the price tug of the electric dealers, immediately into the second half of the preparation. Recently, in the people thought just after the store celebrates the month Jingdong Mall will take a breath, its CEO Liu on the Micro-blog said: "This year in the third to fourth quarter will set off the largest, the most tragic, the most comprehensive price war!" And Jingdong will continue to lead the price war! From today, who is not the lowest price, who leave! At the same time, the commitment as long as the discovery of any one of Beijing's electricity is no more than the real store cheaper than 10%, reward Beijing voucher 1000 yuan. ”

And for the Beijing-East clamor, the old opponent Dangdang first time said, "Who the price is low, a parity on the clear, do not cheat." "Then, Suning easy to buy, Gome Online mall and Bowser network, etc. have said" to see who is lower. " Undoubtedly, in front of the strong financial background of the online mall, Consumer-to-consumer (personal personal) of the personal small shop market is being further eroded.