The net buys the scale year by 60% to approximate the chain hundred strong: Next year bottom or the leveling

2011 Chain Hundred strong sales of 1.65 trillion yuan, and internet users last year online shopping amounted to 784.9 billion yuan, is close to the former 48%. Comics: Chen Ting cost under pressure large stores slimming, department store fertilizer, convenience store exclusive margin advantage China Chain Management Association recently issued the "2011 China chain Hundred Strong" ranking. Unlike in the past, "the statistical caliber of this year has improved, and the accuracy of the data is also more stringent." "China Chain Management Association Guo Goping to reporters that this year, the number of strong chain in statistics, listed companies according to tax-bearing calculation, and the annual report of the data is different; listed companies, unlisted part of the requirements by business separation of sales and stores, enterprise internal distribution business does not repeat the calculation; franchise shop sales more than the overall sales of 50%,　　Not in the "chain hundred Strong" ranking. "The main removal of some of the previous repeat statistics of sales, as well as the retail business unit is not related to the sales data." For example, the company's own distribution center to store distribution generated sales. Also has the group company wholesale market, some means of production sales sales data. "Guo Goping explained.　　It is reported that "dehydration" after the 2011-year chain hundred strong sales scale of 1.65 trillion, less than the 2010 "dehydration" of 1.66 trillion yuan. Online shopping scale at the end of 2013 or after the entity hundred data, the chain of hundred strong rankings also changed accordingly.　　2011 Hundred strong chain of the top by Suning appliances (micro-bo) into the last year ranked third of the Hundred Union Group, its 2011 sales of 118.2 billion yuan, and suning appliances and gome (micro-BO) are 110 billion yuan sales tied to the runner-up. In addition to the top three, the top ten companies are China resources million, RT-Mart, Chongqing Trading Company, Carrefour, Yum Restaurant, Walmart and Wumart supermarket.　　The tenth-largest supermarket sales last year were 41.07 billion. Since 2010, the biggest difficulty faced by hundred strong enterprises is the increase of operating cost, including rental cost and labor cost. Statistics show that in 2010, the cost of the chain-store renewal of rent increased by an average of about 30%. The rise in labor costs is directly reflected in the increase in employee wages and benefits.　　Sampling statistics for hundred companies showed that labor costs rose by an average of 15% per cent in 2010. The trend continues in 2011. Affected by this, the retail enterprise's customer unit price has the downward trend. According to the Statistics of China Chain Association, last year the department store's customer unit price is 385 yuan, the big store 78 yuan, the supermarket 62 yuan, the convenience store is 16.4 Yuan. "If the ' dehydrated version ' of the data is closer to real, it can also be seen that online shopping for physical retail competition is further increased." "The first dotcom president Huang Huajun said the 2011 chain hundred Strong sales volume of 1.65 trillion, and Chinese netizens last year online shopping volume reached 784.9 billion yuan, already close to the former 48%." 2012 If the chain hundred continue to increase by 20% per annum, and online shopping to maintain the average growth rate of 60% per year, then the Internet to buy at the end of 2013 almost flat solid hundredStrong scale. Big stores have "thin body" self-help in 2011, the main foreign chain of the rankings, RT-Mart is still the first ranking. Then Carrefour and Wal-Mart respectively. Among them, RT-Mart sales in the last year of 61.5 billion yuan, the number of stores reached 185, Carrefour's sales of 45.2 billion, stores in the number of 203, Wal-Mart 271 stores, sales of 43 billion yuan, but this does not include the previous acquisition of the Walmart's good and many supermarket data, Last year, more than 99 stores had a turnover of 13 billion yuan.　　Wal-Mart will overtake Carrefour to be the second-highest-selling sales. Zhengzhou Dennis department store last year, 27 stores per year average sales reached 400 million yuan, more than RT-fat 333 million yuan level. However, the reporter noted that Dennis and the big run in some stores, department stores share a larger share of the rent, which in a way to share rents, improve sales. and relatively speaking, at present can maintain in single shop annual sales in more than 200 million yuan have Auchan, Carrefour and Metro, single shop average annual sales of 282 million yuan, 223 million yuan and 256 million yuan.　　If you eliminate 3 of the 2 community stores, Wal-Mart store average sales in 1, 5.5 billion yuan, T E SC o about 1 yuan, many more 4.8 billion 1 yuan, the overall trend downward. In addition, according to the China Chain Management Association Statistics, last year, the average business area of the supermarket is about 10,000 square meters, compared to department stores, supermarkets, convenience stores, gross margin is the lowest, for 12.9%. "In the past, the operating area of large stores is basically 15,000-20,000 square meters."　　"A zero-foreign supermarket development director told reporters that this means that under the weight of the cost, supermarkets have adopted" slimming "to help themselves, and lower than other forms of gross margin, the trend of suburbanization in the future is becoming more and more obvious. Department stores continue to "increase the weight" and the large area "shrinkage" is very different, the department store industry has been increasing fertilizer. According to the statistics of China Chain Management Association, the business area of 2011 department store average reached 39058 square meters.　　And the reporter learned that the department store site in the past area of about 30,000 square meters. Shanghai friendship due to contain shopping center income is not comparable, Guangzhou Friendship 6 stores single shop annual sales of the highest, reached 833 million yuan, followed by wangfujing 25 stores, an average of 8.400 million yuan. The other except the Golden eagle, Yintai average 632 million yuan and 471 million yuan, the basic in 400 million yuan below.　　Parkson Single shop annual average sales of 316 million yuan, the new World China 397 million yuan, Tianhong 372 million yuan, a wide hundred 321 million yuan, and the average Mao industry only 274 million yuan. The reporter noted that, according to the 2011 major chain stores Business rankings, the department store last year compared to the increase in the number of stores and passenger flow have declined. The department stores last year had a flat effect of 31,300 yuan/sqm/year, even below the convenience store's 42700 yuan/sqm/year. "As a result of online shopping and changes in consumer spending habitsChange, simple department stores encounter survival crisis. "In order to attract passenger flow, department stores are now generally increasing their catering and leisure business and are turning to shopping malls," said the director of investment promotion at a department store.　　In order to meet more functional support, which also prompted the department store to expand the size of the larger. Convenience store Maori Ultra Other mode 19.1% in contrast to the adjustment of stores and stores, medium-sized supermarkets and convenience stores are changing the profit structure. According to the China Association of Chain operators, the average operating area of a medium-sized supermarket last year was about 2447 square meters, while the convenience store was about 108 square meters. But the margin advantage of the convenience store is quite obvious, surpassing other 19.1%, while the local convenience store occupies the leading edge.　　In 2011, the main chain of convenience store rankings, the first 11 are local convenience stores, and the number one is the Dongguan Sugar Tobacco Group of the United States and the best convenience store. Relatively speaking, the same city center route of medium-sized supermarket customer unit price, although in 62 yuan, close to the 78 yuan, but the gross margin is only 12.9% higher than the big stores 0.1%. "In terms of data, the current domestic medium-sized supermarkets and hypermarket profit structure difference is not obvious, if you want to bear high costs in the Community center to survive, but also to continuously adjust the profit structure."　　"Huang Huajun said. Daily Wealth • Business Weekly, in-depth coverage of all aspects of commercial circulation: all store terminals (supermarkets, department stores, convenience stores, 3C chain, Hotel catering, chain medicine, wholesale professional market and other retail chain organizations), E-commerce, home building materials, culture, tourism, exhibitions, franchising, luxury goods, trade, commercial real estate,　　Logistics, aviation and so on. Nancy reporter Ting Airi intern Hu Hui