The Netizen shelled Mengniu "Multiple quality door" to the social populace where?

Source: Internet
Author: User
Keywords Mengniu
Tags created customer customer service development enterprise multiple name not only
Speaking of "Mengniu Dairy" is basically a household name.  As we all know, Mengniu Enterprise was founded in 1999, into a few years of development as of 2005, Mengniu has become the second largest dairy products turnover in China, not only the rapid development, but also good reputation, once created the "development myth." But since 2008, a series of "Mengniu quality door" exposure ensued, so that Mengniu experienced countless heavy losses. "Melamine" caused by the collapse of the share price of the enterprise shrinkage, "poisoning" to the pupils of collective poisoning vomiting medical treatment, "special LUN su illegal add omp" will cause cancer and so on ...  No doubt the "Mengniu" word to the bottom of a step-by-step. Looking back over the past four years, Mengniu scandal has exposed the 2008 "melamine" incident, China's dairy tycoon has been battered, Mengniu also become one. Since then, Mengniu products like the fall of the head as if not stop. 2008 of melamine almost swept the entire dairy industry, the stock price plunged, companies have shrunk by half.  In October of that year, the Mengniu Enterprise was almost to be maliciously acquired, and the Executive director Mr. Niu cried everywhere for help.  At the time of the Chinese entrepreneur party, Niu was questioned by entrepreneurs in different fields, including Liu, Fu, Tian, Ma Yun, Guo, Yu, and so on, and then Liu took the lead to say "believe that the old cattle for the people, willing to help", Mengniu also gradually saw the light. The "melamine" incident lasted almost a year to revive the dairy industry.  But do not want to leave the "melamine" in the shadow of the beginning of 2009, Mengniu's high-end products, especially the Soviet Union was burst "illegal add omp material" or cause cancer. The source said: At that time, the State administration of quality Supervision, inspection and quarantine on February 2, 2009 to the Inner Mongolia Autonomous Region quality and technical supervision issued an official letter, asked the bureau to instruct Mengniu company to prohibit the "special Lun su" milk to add omp substances. After the news burst into a panic, people have said "I am afraid of cancer" or fraud. For a time to Mengniu dairy products caused a great negative storm.  And Mengniu also in a timely manner with the inspection and quarantine system to make a survey, submitted reports, and finally the official press conference said: After the special LUN will not add any omp substances, please rest assured drinking. In less than a year's time, "framing the events" and out. Since October 19, 2010, several forums on the internet began to circulate the "QQ star children's Milk" produced by Yili Group has been damaged by malicious reputation and claimed to be employed by the network PR company. Netizens have expressed "shock" to this, and have posted "Ask for the truth". Montneuilly issued a statement at the first time, both sides diverging, after the police investigation confirmed that the "An Yong personal problem" to end the case.  There is, but not so to appease the public netizens, Mengniu successive quality problems have made the public netizens do not trust. This year ushered in a new problem collective poisoning, milk like tofu residue, worms discovered yogurt, four consecutive years,Mengniu Dairy quality problems frequently. As of April 2011, Mengniu suffered the most serious "collective poisoning of pupils" incident. April 22, Shaanxi province Yulin Yuyang District Fish River Central Primary school students in the drink by the Mengniu Unified distribution of student milk, the emergence of fever, abdominal pain, diarrhea and other symptoms, a total of 251 students were sent to hospital treatment. On the day of the incident, Yulin first hospital from the outpatient, rescue room and the 11 floor of pediatrics everywhere are treated students. Medical staff to the severe students of the gastric lavage, oxygen inhalation and other rescue measures, some students are constantly vomiting, shouting stomach pain.  In the "Framed door" has not yet ended, and encountered the "poisoned door" is once again shocked the industry.  In the face of the poisoning incident, Hong Kong Mengniu spokesperson said openly that "we have sent products and exports to Hong Kong is the same, to ensure better quality than the mainland (mainland) products, more secure", a time to attract a large number of netizens in the opposite. The old problems have not been solved, and the new problems have followed. In recent months, Chengdu, a place that calls itself wholesale mengniu pure milk Wholesalers Zeng Bin like reporters complained that "their wholesale 1000 pieces of mengniu sign box of fresh milk into a" tofu slag.  Zeng Bin take out the milk and normal milk compared to the color of yogurt paste-like form, and there are floating objects, put in the mouth of the smell, milk taste has become sour. The reporter from the complainant's Mongolian milk on the outer packaging can be seen, milk shelf life of 8 months. From the factory date of April 15, 2011, the shelf-life period should be due to December 15 this year. by Chengdu Longquanyi Industry and Commerce Bureau Xihe Gong Verification, according to Mengniu problem Milk batch identification rules, milk batch number tail are r, this batch of goods from the source should be from the Mengniu Baoding production area.  It is reported that the current Mengniu internal to take a reporter interview must "walk procedure" after the audit to interview. In recent days, Mengniu has another "bug quality Door" incident and customer service refused to deal with. A Mr. Chen in Xiamen bought a box of Newania lactate milk at the local supermarket, and when he came home to open it, he was surprised to find a bunch of dead bugs on the bottle top. Mr. Chen immediately contacted the purchase of the supermarket, Miss Hong, Hong and Mengniu customer service after communication, Mengniu customer service to the night time too to evade, refused to the scene.  Mr. Chen had to leave the phone and let his timing deal with it. Up to now, multiple "mengniu quality door incident" all of a sudden the Mengniu products pushed to the forefront, whether the users curse or rumors, believe that there is a reason. Originally because of mengniu under the leadership of NIU rapid development to create myths, the reporter had an interview in Hohhot Niu, at that time Niu said Mengniu final development is to dominate the world, become the world's dairy boss.  Now, it seems that the current Mengniu has forgotten the development of the myth, has long ago "dominate the world" thrown Jiuxiao cloud. Food safety has become a major project in China in recent years, food is the root of people, if people do not have the basic trust, or to drink safe and disregard, but also talk about the success andWhat about the rest?
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