The Network keyword "search engine" becomes the new aspect of the Internet

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Currently, search engines are the most widely used Internet tool in addition to email. The search narrows the target audience to the "keywords" level, making the focus more focused and making the target information more aggregated. "Search power" characterized by "key words" is not only the core of network advertising, but also the core of future e-business. Search power is representing the core value of Internet new economy. The search is leading the internet now and in the future, compared to the "free lead" of the French Revolutionary era, if the latter sums up the desires and intentions of the revolution. Whether this comparison is appropriate for the moment, but the search engine is attracting more and more attention is an indisputable fact.

Google: Search dominate

For the name of Google, Chinese netizens will never be unfamiliar. This is a major site to provide search functionality, renowned for its fast, information-wide. Its database contains 30多亿个 Web files, servers have 30,000 units, processing more than 200 million searches per day, and this number is growing; Google's Web page number is 3.3 billion, ranking first in search engines; its patented web-level technology delivers extremely high rates of search results and supports up to 132 languages, including Simplified Chinese and Traditional Chinese, which are far from the reach of other search engines.

Google accounts for 32% of the market in the US web search market, ranking first, according to a new statistic. The other ranked Yahoo's share of 26%, the second, the United States online for 18%, the third place, ranked fourth is MSN, accounted for the market share of 17%. From the above data, in addition to Yahoo slightly threatened, other sites seem to be temporarily difficult to shake Google's leadership position. In China, Google has also been a good development in recent years, its popularity, usage and recognition are climbing.

But that doesn't mean Google can rest easy. According to sources, Yahoo decided to replace Google with its Inktomi search engine, which was bought with $235 million in late 2002, and predicted that Google's market share would be a big drop after Yahoo's replacement was officially completed. And it giant Microsoft will not stand idly by, has officially launched a new "Msnsearch" beta, page layout, color and so seems to be the old "Msnsearch" the same, but in fact the search results have been part of the brand of MSN independence. Microsoft is also a strong competitor that Google cannot ignore.

Baidu: The world's largest Chinese search engine

According to iresearch Eric Market Consulting recently launched the "2003 China Search Engine Research Report" data show that in the search engine used by netizens, "Baidu" is the highest level of user awareness of domestic brands, reached 69.3%, More than Google6.4 a percentage point, this not only shows that Chinese users of the domestic search engine awareness has been greatly improved, but also shows that the domestic search engine is gradually maturing and strong.

Baidu Company set up only a short span of 4 years, but has relied on the president Robin Li on the search engine understanding and Baidu's technical innovation to win the vast number of netizens love.

Perhaps to better reflect its "simple" positioning, and other search engines such as Google, Baidu search seems to be more finely differentiated, the setting of the "News", "MP3", "stick", "Image Retrieval", "regional search" and other subcategories are quite popular with netizens. The focus on search technology and user experience is the key to Baidu's repeated emphasis.

December 2003, Baidu set off the "Baidu Marketing Revolution" in small and medium-sized enterprises caused great repercussions, "pay by effect" of the new marketing model is being gradually accepted by the majority of small and medium-sized enterprises. As a professional search engine portal, Baidu launched the bidding rankings more and more attention by enterprises. Its services of more than 20,000 small and medium-sized enterprises also began to identify with its "bid ranking" this business model, but also attracted many companies to imitate and join.

However, in the current situation, Baidu can only be said to be the largest "Chinese" search, which is its characteristics, but also may be its limitations. According to the source, Baidu is still targeting the domestic market in the short term, when to enter other language market needs to look at the market, to enter, Japanese and Korean may be the first choice.

HC: An ambitious Up-and-comer

June 2003, Hui-Cong officially entered the industry search engine site ranking services, and the introduction of search engine services at the same time the enterprise positioning as "China's first industry portal." Although after knowing, but Hui Cong "thick product and thin hair" trend is quite obvious, as early as 1999, Hui Cong recognized the importance of the search engine for corporate propaganda, began to start the search engine technology research and development.

With more than more than 10 years of experience in business information service and more than 2000 Professional information collection and research team, HC industry search engine can build on its industry business Information database. Its industry search information Bank covers 76 industries in the domestic industry information, the amount of information even reached the Tens. IT, automobiles, home appliances, medicine, chemicals, petroleum, printing, paper, transportation, radio and television, security, education and other major industries in the wisdom of the engine master.

December 17, its shares on the Hong Kong Stock Exchange Gem officially listed, the placement received nearly 10 times times oversubscribed. A business started from the release of the market, eventually access to the Internet domain, and by the leading identity in Hong Kong listing, so that people scratching eyes.

It is reported that HC will be listed after the search business stripped out to set up a new company. At the same time, Baidu added pictures, news two major search engine channel, Hui Cong also launched the third generation search engine, joined the MP3, pictures, Flash and other popular search functions. The ambition of HC to become the boss of Chinese search is increasingly obvious.

After "attention economy" and "eyeball economy", some people suggest another fictitious economy form that Google represents---"search power" economy is emerging, and the Internet is going through a negation of denial process. Industry experts believe that search is a strategic product. It is being sought after by the industry today, not only because of its own money, but also network portals and technology giants have suddenly found that search is bound to become the Internet's many applications of the core technology, in the future of the internet world to achieve their own grand E-commerce or network services strategy, search is a crucial piece. Thus in the 2004, the combination of search engine and electronic commerce is undoubtedly a major aspect of IT service competition.

Foreign Google, Yahoo World War is raging, Microsoft is gearing up, eyeing the domestic three portals began to pay attention to the search business, Baidu, Hui Cong also do not give up, plus 3721, the common web site, search business competition began to let people smell a bit of gunpowder. It seems that the 2004 search economy will not remain silent.