The network marketing needs to be changed by Jin PA

Talk about gung-pa, people's mind is naturally easy to emerge from its original logo ——— a lifting arm standing "champ" image. August 1 This year, Jin pa men http://www.aliyun.com/zixun/aggregation/7494.html "> Co., Ltd. Shanghai branch officially to the outside show the new sign ———" Return of the King. " Jin PA Men's limited vice president of the company to declare "the change of the standard, the companies invited world-renowned design consultancy company Design, spent millions of Yuan, for Jin PA to create a new image."   Logo Design Information transmission injury: Bear the new logo design company said: "The new logo of the King posture gives a sense of progress and speed, symbolizing the strength of the men are constantly upgrading, transformation and evolution." It inherited the original logo struggle, masculine, domineering man totem, but also into the fashion, avantgarde, unique artistic elements, so that the title of the champ Vivid. "   " Return of the King of the new logo by the King Totem, "k-boxing" English and "Jin Pa Men's" Chinese three parts. "Totem from four disconnected asymmetrical graphics to the axis of concentration, representing the world's four direction of aggregation puzzle, mutual echoes, harmonious coexistence, composed of a confident king of the totem image." In the middle of the pattern of white markings, such as seal, is a symbol of good faith. "But the author has always been unable to see the new Jin PA Men's logo on the bearer of information, first of all, look at the impression of the logo itself, give the author the first impression is" chaos ", there is a serious sense of fragmentation, such as a person was stabbed two knives, but also like being dumped into the eight pieces there, so can not be trusted to produce a cordial and kind feeling; second, To the author the second impression is "rough", see new signs feel no beauty, the slang is not attractive, looking like "Chinese seal" of the pirated or first draft; again, to the author's third impression is "Leng", put on the position of this sign gives the feeling is not coordinated, looking at the logo image feeling is a "surrender" I don't feel it. The loss of public relations events: Jin PA Men's (k-boxing), began in 1980, is China's pioneering business and leisure apparel brand, each of its jacket, has an original design, has been leading the domestic fashion. In today's increasingly homogeneous products, brand upgrade is a garment enterprises are facing an important strategy. In order to match the strength of the men's promotion of their brand image needs, to readjust their corporate identity is a very good brand upgrade strategy; for any brand enterprise, the upgrade of brand identity, even minor changes, is a test and challenge to the enterprise, Because it means changing the brand imprint that has been engraved on the consumer's mind. "The introduction of the new logo, for Jin PA, is at the right time, a right place, to do the right thing," Lianjin, vice president of the Jin Pa, said publicly. However, the general lack of Chinese apparel enterprises and consumptionThe problem of communication, in this effort to change the standard event in the author again through Baidu Search Jin PA Change the standard news is poor 33; Google search for the information of the new bid is poor 22; browsing its web site information about its exchange is also not published as an important information , so let consumers know more about Jin Pa and the brand new image can become the embodiment of consumer interests of the brand clothing will not be able to talk about; As a well-known brand of Chinese clothing, in the CCTV expensive advertising, why can not consider the establishment of their own word-of-mouth groups it? As long as one less to do a day of CCTV ads, you can do a number of people to participate in the network interactive activities, and consumers with a one-to-one network communication, access to consumer recognition. For the new logo, Jin Ba men's clothing Why do not have the courage to conduct a round of voting on the network? Millions of of the cost of expenses, as long as a little sign of publicity or the popularity of network topics to solicit the views of consumers, will be "first-time" to win the support of public opinion, but also to establish their own brand image, The new mode of information communication in the digital age Jin PA men's clothing has apparently been lost in the exchange of a very important communication platform, the network, I hope that Jin PA men can face up to the emotional needs of consumers, put down shelves, comprehensive communication, achievement of an international brand of China.