The network propaganda and promotion work of diffraction from the external optimization work of the website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After resigning, stayed at home for a long time, has been learning the basic skills of SEO, such as CMS imitation Station, simple code processing, database moving and so on. Wrote some article experience, posted on their own blog, attracted a lot of like-minded friends, everyone joined my grassroots group (q Group Number: 6466061), exchange links, chat, is also a delight, and also helped me find a new job, to help the domestic well-known Chu-day sports channel to do optimization, Increase IP and PV values.

IP and PV fraud is very easy, but no use, we visit the Chu Days Movement channel, at a Glance is the mall site, a lot of domestic mall website, the exclusive Badminton Racket series is still relatively few, so naturally in the industry or have a certain reputation. As I have just taken over, I decided to work on the optimization from the following aspects. I am in the development of optimization strategy at the same time, the real feeling, to do a good job in the optimization of a link, it will take a lot of energy. And, in the implementation of these links, our task is not only limited to optimization, more like doing online publicity and promotion.

As a mall, you can spend the same price to do Baidu promotion, in exchange for a valuable IP, why hire a dedicated website optimization personnel? How to optimize the value of the staff is reflected in my thinking. Internet, a lot of experts, institutions, organizations, teams have played the optimization of the signs, have launched the Network Marketing outsourcing services, the company why not choose to cooperate with them, why to hire a dedicated site outside the optimization personnel? The core is that you need a dedicated person to be responsible for this matter.

1, familiar with the website products

Here the familiar, not like the network company to build the site, so-so customer product information upload so simple, but to be familiar with the characteristics of products, understand the product group. Chu-day sports channel, is mainly known as Badminton Racket Sports Mall in the world's large web site, involving a number of brands, such as Yonex, Li Ning, victory, and of course, their own brand sharp Puma. Familiar with the product, in the optimization strategy will have a very good advantage, such as Baidu know, Soso questions and answers, Sina love to ask and so on. Chu-day sports channel has a very good customer service staff, the knowledge of the badminton racket is very proficient, including wiring, racket on-line, and the number of different pounds suitable for the crowd, these for my optimization work is very helpful. Of course, the Chu-day sports channel has also been involved in a number of other sports areas, such as table tennis rackets, tennis rackets and outdoor sports products. But at present, I still have to do badminton racket this together.

2, analysis of the opponent's website and its own website

Chu-day sports channel has exclusive design and programmers, the site's aesthetic level naturally need not talk too much, most visitors stay time is not paragraph, especially the bounce rate is very low. Domain name is also a considerable number of years, natural Baidu to give the weight is very high, ranking in search engine results have been staying in the home page. But occasionally will fall behind, after all, there are experts in the line, from the opponent's website link to know the strength of the opponent. However, you can determine whether the implementation of the opponent is a long-term solution. And we have to do is to be honest to do outside the chain, honest Update station, do a good user experience.

3, to find relevant sites and Community resources

In order to do the part of the link, you need to find a better site resources. Most of the sites and community registration of the new number will have to wait for a period of time to post, if the ad chain to take more than will have a number of letters and delete IDs. To this end, I found some old commonly used Web sites, but only published with SEO and network marketing-related articles, in order to carry out disguised propaganda, I only take some tactics, such as soft, original ideas, etc., this will be mentioned. There are a lot of high weights in the community, in order to allow their own chain to stay in the post is not deleted, I need to be familiar with the site products at the same time design some simple stories or as a measure of the way to publish posts, so that the probability of deletion is smaller.

4. Organize blog Resources

Blog, the most external chain of the most power place, although some of the weight of the blog is not high, but at least most of the blog will not like the forum and the community, will be hard to send the content and ID delete the erase, to this end, I applied for 30 or so blog, but finally through layers of audit, can use only 18. Baidu Space Although dangerous, but the weight of the blog is really very good, everyone in the use of Baidu space when attention to the title set on it, not too advertising.

5. Create a separate blog

Independent blog, as the name suggests, independent space independent domain name, independent Management Authority, probably means, my site I decide, I want to do how to do. I remember Baidu enthusiasts, and Baidu company did not have any relationship, but he did a good job, and the weight is not low, this is a successful example. For this, Chu Day Sports channel fan blog bred and born. The original source of data is the main station of the mall, take this opportunity, I can also fully understand the mall's products.

6. Resolute Executive Power

My every article, as long as related to network marketing, must mention this one. Executive force is very important, every day to update must be to the amount, if you want to write soft wen, also must carry out. Today, the daily implementation of the total number of posts in the chain around 100, since it is not as professional as the Navy, we must pay attention to the quality of the post. And good timing, independent blog updates, the main station outside the chain release, plan to implement, save time, Idle can also rest.

Summary：

External optimization of the site, in fact, is to do propaganda, of course, there are many ways to advertise, and event marketing is the best way I think the optimization, has written a blog about the incident marketing article, a few of the brand is really fiery red. As a new addition to the CHU-day sports channel optimization staff, the road is still very long, do a good job at hand, is the most important. This article by Wuhan seo:e.baidusa.com Guo Ye-ye original, reprint please keep this link. Finish)