The network sells the fund to have already issued the fixed collection type product the electricity merchant trade mode to restrict the return rate

fund industry, "net" thing constantly.





August 13, the Chinese Lunar New Year is the balance treasure is facing the first challenge. As a hook to pay the treasure of the Money fund, Tianhong is facing the test is not the end of the quarter or year-end, but the electric dealer discount promotional holiday. Tianhong in the face of the creation of the Tanabata in the first big challenge, from the rate of return, balance treasure in the Tanabata period to maintain a steady growth rate, to a certain extent to ease the market doubt.





According to the News of the China Fund Leaders Summit held in Dongguan August 8, has been on line for nearly two months of balance treasure Capital scale or has reached 20 billion yuan.





in the days of the fund alone leading the tide, the loss of the first advantage of other fund companies consider more is the long-term layout. "Selling funds on the internet is no fun, and the key is the innovative experience model." ”





a data from the Internet Conference shows that the total amount of payment for Internet payment companies is 6 trillion, which accounts for about 0.5% of the total payment. But the number of trades is 40% of the total payment given by each transaction order.





"Balance Treasure" Tanabata clearance





romantic holiday for the balance of treasure brush on a layer of worry, as a hook to pay the treasure of the Money fund, Tianhong is facing the test is not the end of the quarter or year-end, but the electric dealer discount promotional holiday.





in fact, can realize on Taobao direct shopping function only Tianhong fund and Alipay jointly launched the increase of the Treasure Money Fund, Alipay customer through will pay treasure inside the balance into the balance of Alipay set up under the column, that is equivalent to the purchase of the benefit of the treasure, and through the balance treasure paid on Taobao shopping money, is tantamount to redemption of the increased profits.





However, in terms of profitability, the redemption of the net purchase does not seem to bring greater pressure on the balance treasure. August 13 (Tanabata festival), Balance Treasure 7th annual return rate of 4.517%, compared to the previous day floating 0.006%, million income of 1.2143 yuan. In the same period of similar funds, this level of income is still in the upper-middle level. August 13, close to days Hong Fund people told the Financial weekly reporter, Balance treasure docking of the days of the fund operation stability, purchase and redemption are within expectations. The company may disclose data on the volume and size of users in early September.





Mention of the Tanabata response, Tianhong on the financial weekly reporter said that the response strategy is based on the data provided by Taobao.





fund manager Dengfeng can dynamically see the purchase and redemption in the daytime operation, and BI through the data model to estimate the daily redemption amount of data, and ultimately to the results of these studies to the investment team, improve the investment in the anticipatory, so that the fund managers on the daily capital position to make more reasonable investment arrangements.





Tanabata on the eve of August 12, the balance treasure of the million net income has slipped, from the previous day's 1.2126 yuan back to 1.1886 yuan. Corresponding to the end of July to the present 7th, the annual return rate continued to rise, some market participants questioned the days of Hong-Li Bao to deal with the redemption of the sale of some of the bonds to reduce the position, and the sale of coupons will lose the early stage of good positions, future transfer positions or further reduce profitability





But in this respect, Tianhong fund in response to the financial weekly reporter, into the July, the benefit of the treasure (balance treasure) income also began to return to the normal income level, that is, the average annual income of the IMF is generally located between 3% to 4%. Increase the Treasure Balance PO redemption data is stable, the return rate fluctuation is to the normal level of return, is not a shunting and other reasons.





August 3, the balance Bao official micro-blog in the disclosure of net worth data, has two disclosure errors, the disclosure of data is only slightly above 1.10 yuan. Investors have reacted more strongly. Some investors were satisfied until the last time the data were updated to 1.2143 yuan.





in fact, since the establishment of the balance treasure has continued to maintain a high rate of return is also the focus of market attention. June 20, the product 7th annual yield breakthrough 5% and rising, on July 1 reached the maximum yield of 6.307%, then began to fall back to 5%, nearly two weeks has been maintained in 4%-4.5%.





"As a monetary Fund, Tianhong is difficult to obtain more than the same funds, the next step of the annual return to the average income of similar funds will become the normal, and by the high frequency of online shopping, and uncertain cycle, will limit the long term allocation of money fund managers, The fund's earnings are expected to be lower than similar funds. "says a fund researcher.





"There is no institutional investor in the composition of Tianhong fund, it is difficult to meet the redemption beyond the expected size in actual operation." "Another fund company with deep contact with Ali Finance said that the net purchase promotion does not have the big restriction to the fund company liquidity, therefore the balance treasure real threat or from other rivals ' competition."





According to the News of the China Fund Leaders Summit held in Dongguan August 8, has been on line for nearly two months of balance treasure Capital scale or has reached 20 billion yuan.





In addition, in the A-share market, the "balance Treasure" concept also successfully spent the test of Tanabata. Statistics show that the Fund to provide technical support for Alipay shares rose 0.68% August 12. Nem Mongjun, the second largest shareholder of the 36%-per-cent stake, is also up 1.47% per cent, not affected by a huge redemption concern.





micro-Credit Management upgrade





, which is more "aggressive" with fund companies, has chosen to work with several of the largest fund companies in the industry. The 5.0 version of the micro-letter upgrade has brought more powerful features, including the Huaxia Money fund "demand treasure" payment function.





August 1, Huaxia Fund announced the launch of the "microfinance" micro-credit trading function, the user through micro-letter can be realized to Huaxia fund "demand Treasure" of the purchase redemption, but also cash in the immediate deposit and take out.





Huaxia Fund, the official website shows that the current is bound to the Chinese cash increase Money fund, the fund's main investment bank deposits and bonds, do not participate in stock investment, the risk is low. Data show that as of the end of the two-quarter demand for the size of 40.2 billion. In the last quarter of the end of the money shortage, resisted the redemption pressure, two quarters only lost about 1 billion of the share.





from the user experience, the inclusion of micro-letter does make the Chinese cash to increase money fund redemption more convenient, and keyword capture technology makes this process interesting and full.





and Alipay business model is different, Tencent's micro-letter more is a social tool, it can be like Alipay to drive the huge investment in financial needs to be seen. However, the Chinese fund micro-finance online a week later, its current account has not had a particularly significant inflow of funds.





But unlike the aforementioned relationship, Huaxia fund did not and micro-letter depth cooperation, the launch of the micro-credit trading function is the use of micro-trust platform. "The backstage system is the Huaxia fund to open, through the micro-letter interface access, micro-trust team did not participate." "Huaxia Fund people introduction."





In addition, the Southern Fund micro-credit service added voice Chat Service function, investors just use the talk function to say "I want to finance", "Money Fund", "real-time redemption" and so on, you can obtain the corresponding financial services of the micro-letter. GF Fund, Bosera fund, etc. also upgraded micro-letter platform, so that the query functions become simple and convenient.





on this basis, the easy to reach funds in the micro-letter on the introduction of "easy to achieve micro-finance" service number, the realization of the micro-letter of direct redemption transactions. The investor may through the micro-letter operation Easy to reach all its fund's purchase redemption, the account inquiry, the money fund t+0 redemption and so on instruction. Yifangda funds in the "micro-finance" platform, through the "money bag" self-help financing can achieve real-time money fund redemption, cash to the account, but also through the "money package" to 10 percent rates to purchase all the funds of the easy side.





Of course this is only the beginning of Huaxia Fund net. "Now these few have the intention of cooperation, some things are certain, some are uncertain, and now is determined and Tencent micro-letter as well as Tenpay and Ali Financial Alipay and Taobao, with Ali side, with the Tencent side of some of the more certain projects in doing, but also including Jingdong, also have been contacted. "Huaxia Fund retail sales director Zhao Yu told the Financial Weekly reporter, the current Beijing-east, Baidu and other electric dealers even dealer sales platform for the record has not done, or relatively early stage, so there is no more substantial cooperation." "We are interested, too," he said. ”





"If only to change a place to sell funds, this is not very meaningful," Zhao Yu told the weekly financial management reporter, the company will be in the product features and user experience to do more innovation.