The new Journey of Wintel Alliance: The Intelligent Road of digital signage

Subway arrival sign Sample/Wang Jiecong Although Wintel's leading PC market continues to slide, there are still more markets for the portfolio, and the digital signage that is visible around it is a new journey for the pair. The traditional digital signage is the billboard, and then the screen can play video, but with the demand for advertising, digital signage on the way to the intelligent, and this road requires similar PC architecture and PC hardware and software logic to maintain. How big is the market? According to the third party, 22 million smart screens will be used from now to 2015, with a fast-growing growth rate. Touch, interaction, large data is called the concept of intelligent intelligence used in mobile phones, watches, television and other equipment, how to define the concept of intelligence? Compared with a traditional playback screen, it is the intelligent digital signage that can be used to interact with devices, use open systems and programs, and collect data. This requirement is not difficult to achieve. In a 2013-year digital signage show in Shanghai, many vendors have shown products that use the combination of Intel chips and Win7 to match Microsoft's Kinect configuration and achieve hardware intelligence. On the data, the concept of large data is used in digital signage. New Rhythm Intelligent Technology Managing director Chen Yongjie introduced a scenario for future applications, a look ordinary billboard support body sense of interaction, and can be recorded in a day how many people pass by, how many people left to look at the ads, how many people with the machine interaction, time long, brand display situation. And this scene is not a very distant future. Body Sense Sign Model Wintel intrusion Digital Signage Market in 2010, Intel launched a remote-controlled digital signage platform with the embedded alliance of the core platform and the Microsoft Win7 version, while Intel made the public version and the system Windows portfolio rapidly expanding in this area. At the time, the Intel architecture's digital signage terminal share was only 14%, and in 2011 the figure was raised to 40%. By 2012, the equipment supporting Intel's OPS (Open pluggable specification) was up to 80%. OPS terminal is a X86 architecture of the mini PC, so at this year's show, a large number of devices are no longer using the embedded version of Windows, and direct use of Windows 7. Intel's public version is easy to use, and it is said that to achieve a very smooth touch experience will require Windows system, the current Android system is not implemented. In this respect, Intel announced this year the launch of the RCM (Retail Client Manager) platform for digital signage solutions. The platform enables you to create new advertising and promotions in minutes, quickly customize content and independently control each screen, and allow marketers to create multiple partitions within each digital signage, supporting most formats including High-definition video, Adobe Flash, static images, and Web content. By creating aTo a strong impression, to maximize the promotion of marketing results. "By incorporating Intel RCM into our retail solutions portfolio, our customers can easily create and manage eye-catching marketing campaigns that will be launched in China in 2013," said Joe Jensen, general manager of Intel Retail solutions. Intelligent change of digital signage industry competition Mode early digital signage The main cost is on the screen, so the industry competition can only compete in price, which also doomed the industry early is not a high profit market. Even in the OPS era, finding a maker of peripherals, then buying some hardware for PCs, and a little design to meet the needs of customers, the barriers to competition and profits are still low. But the situation is likely to change. The trend of intelligence makes the competition of digital signage have more technical content. This content is the body sense and interactive technology. How to achieve customer-satisfied human-computer interaction performance determines the bargaining power, Microsoft last year opened the apk of the Kinect hardware, the pretext also gives third party companies more opportunities. The new pace of intelligent technology mentioned above is one of those third-party companies. Chen Yongjie introduced them to develop a good sense of the body feeling software, and then as a software company and hardware manufacturers, on the one hand, differentiated plans to win orders, on the other hand, these technologies can bring a premium to the product. Another point of contention is a focus on industry differentiation. Shenzhen Smart Micro Intelligence company in the Open next generation Ops, realize the display screen can be paid online. And for the education of Shun Yi Company is doing is to use the signs for primary education. Compared with PCs, the market is still small, but should not be underestimated.