The new road of health products development, use the Internet to do health products

Sina Science and technology news July 24 afternoon, health care products industry in China has been very fragile, a little bit of trouble will let the industry collectively into a trough. From the big environment, the renovation is short-term bad, for the long-term development of the brand is a rare opportunity. Domestic health products giant giant investment in healthcare brand Dr Wo teamed up with suppliers in France Rousselot company began to try in the electric business channel.

Use the Internet to do health care

Dr Wo was founded in 2010, initially hope to do a platform for electricity, while doing its own brand health care products. 2010 years or so is the electric business cold wave period, a large number of electrical business site did not wait until spring, and Dr Wo most of the team from the giant brain Platinum team, they finally decided to do their own good things-focus on health areas, do their own health care products brand.

According to the introduction, Dr Wo team abandoned the brain platinum overwhelming advertising and a strong ground channel to promote the market strategy, in the second venture to focus on the Internet, completely through the online mode to do channels and promotion, to become a genuine "electrical goods card." Dr Wo uses the giant Internet advantage, rapid integration of the global supply chain, its series of products including ammonia chondroitin calcium tablets, collagen powder, grape seed aloe Soft capsules, all raw materials from domestic and foreign first-class suppliers.

According to Dr Wo, the person responsible for the introduction of the Alibaba (rolling information) under the company's customer-owned flagship store, together with the cost of large and powerful promotional methods, quickly attracted a group of internet users. Instant feedback through the Internet consumer, cost-effective word-of-mouth quickly become Dr Wo online sales symbol, not only for their own savings of a lot of advertising costs, consumers also through a better price than to buy good products, customers turn 33%, Dr. Wo only used less than a year, and soon become the cat flagship store top merchants.

The fast-growing Dr Wo also faced an industry crisis last year. As a result of CCTV exposure of a group of small and medium-sized collagen brand exaggerated publicity, the use of poor quality materials production, so that the rapid development of the market of collagen protein plummeted, the user trust has plummeted. Dr Wo's original hot-selling collagen products (raw materials from Rousselot, France) were also affected.

In order to solve the problem of trust, Dr Wo is working together for a cost-effective platform at the crossroads of the World in New York Times Square published a huge advertisement: the global recruitment of the ultimate experience Division, look forward to the Internet and the way and impact, through the user experience to share its raw materials production, production process, quality traceability

Dr Wo World Experience The first station is the choice of collagen products raw material origin romantic France Bordeaux area Rousselot factory visits, through the network transparency, open resolution of user concerns.

Collagen in Foreign

The French Rousselot is a world-renowned supplier of gelatin and collagen, a 120-year-old company with 13 manufacturing plants worldwide. Including Dr Wo, Tomson Times Jian, Japan DHC, Meiji and other collagen products from the raw materials are from the Rousselot French factory production.

This is a professional raw material production enterprise, they focus on the thing is from Pigskin, cowhide and skin extract collagen peptide, the market most of the collagen terminal products, basically directly using Luo xylometazoline raw materials, or in the inside add some other nutrients raw materials or to do appropriate seasoning, To meet the taste needs of consumers.

When the age reaches 25 years old, the human body's collagen begins to lose, at this time supplements the collagen protein to the human body health will have the positive effect. In Europe and the United States, collagen is a very common health care products, usually defined as dietary supplements, are widely used in skin beauty, bone health and sports nutrition.

In recent years the rise of the collagen craze in Japan has brought this "beauty" trend to China. Rousselot as a raw material production enterprise, its products are not directly to consumers, Rousselot adhere to the responsibility of business-to-business enterprises, in ensuring the quality and safety of raw material production at the same time, all year round to invest a lot of money to do scientific research, through a series of clinical trials to verify the role of collagen peptide on skin and and through scientific research to verify the positive effect of collagen on healthy aging.

Quality and safety of collagen raw materials for the quality of consumer products, in the world's top collagen raw materials suppliers, rousselot price is not cheap, but still attract many big-name procurement, the reason is in safety and quality. In terms of quality, Rousselot has strict production control process, from raw material quality to ion exchange technology, enzyme-oriented cutting technology, high-temperature instant sterilization and other processes to ensure product safety and purity, each batch of products can be traced back. This is Dr. Wo's important standard for global selection of raw material suppliers.

China still has great potential

The rapid exposure of the collagen industry to the cold, according to Rousselot global product director Christoph revealed that the current Japanese collagen market total is about 6000 tons a year, and in China this number is less than 600 tons, he believes that the Chinese market still has a very large potential, Rousselot will also increase the effort in China.

Rousselot the relevant person in charge of China said: The present cold shoulder is the Chinese health care products industry must experience in the growth process. However, Rousselot also stressed that although the short-term treatment of the Chinese market bad, but in the long term is good, especially for the brand has been legally guaranteed product quality management, will be a breakthrough opportunity.

In view of China's complex market situation, Rousselot has been strict in the selection of partners, will be from compliance, scientific publicity, demand, market image, product image and channels and other aspects of the consideration. Choose to cooperate with Dr Wo, in addition to the team before the professional health care products industry experience and brand accumulation, more important is the emerging e-commerce channels.

Christoph said that at present, the electric business in China is developing rapidly, consumers can not go out to buy products at home and abroad, I believe that the future development of the electric business will be more perfect. Although Rousselot is a traditional manufacturer, it is also welcomed by electric dealers, who can make products more transparent.

Dr Wo said that the collagen market has begun to recover, Taobao and Baidu's keyword search for collagen, are showing a strong upward trend. Dr Wo through the user site visits, Rousselot brand licensing release and other information timely disclosure, so that all consumers can see, in the purchase time to be more assured. (Lin)