The new situation of Internet entrepreneurship the profit model of personal website and which

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To this day, to talk about personal sites, a bit inappropriate. That once brilliant personal webmaster times, indeed has passed. But I know, personal webmaster This species is not extinct, nor will it be extinct. In response to The Times, born, in this chaotic world, step by step, this species is not afraid of hackers, not afraid of the work of the Bureau, not afraid of search engines, has been extremely tough, extremely tenacious, someone down, their own successor.

As a personal webmaster, Kennedy is indispensable, but the times have been different, no longer only by macho can be guards. Internet entrepreneurship has tended to beat the pattern, individuals want to singled out for a way out, need to speak two words: strategy. Before you talk about strategy, you need to know at least one thing, that is the profit model. It is the key that the personal website can stick to go on without benefit.

Do a personal site before, must first have a profit model, otherwise the more go forward more and more difficult, this is a personal website start-up and site planning starting point. Profit model popular point that is to have income, there must be income. And where does the income come from? Why do users give money to you? Short term profit or continuous profit?

Personal site does not need to consider too many complex profit model, point water will be suitable for personal Web site profit model is divided into three categories: advertising, service, electricity quotient. Here is a simple analysis of these three modes of profit.

One, advertising

Internet advertising is almost the most common, the most common, but also the most effective mode of profit. Believe that all good traffic site has tried this kind of profit model, but the ads are also divided into many kinds, such as: The launch of Baidu, Google ads, advertising Alliance Cpa,cpc,cps ads, as well as direct advertising and other businesses.

To earn more advertising fees, there are two directions. First, let the site have more traffic, the greater the flow, the more advertising costs, so we need to choose some more popular or traffic space larger industries to do the site, such sites can often be done in batches, suitable to do Baidu Google Alliance ads, as well as CPA and so on. Second, let the website traffic more accurate, more valuable. Broad hot industry may be easier to obtain traffic, but the flow value is often small, if it is to choose some of the higher commercial value of the subdivision industry to do site traffic, one competition will be smaller, and secondly will be more likely to attract businesses in the industry direct advertising, the precise flow of advertising value is relatively large. For me personally, I prefer the second direction. The first is easy to degenerate into a garbage station, the second is a relatively long way to go.

For example, before the water has a friend, mainly through the SEO to do beautiful pictures of the site to make money, relatively easy to do this kind of web site to do traffic, there are many high index words can be optimized, several words ranked home one day can come tens of thousands of traffic. Light Baidu Alliance words, before a station one months also can have about two thousand or three thousand yuan. But do later will find more and more boring, mainly in these aspects: 1, search engine instability, ranking fluctuations. 2, can't keep the old user. 3, the advertising unit price is getting lower. The main reason is that the flow value is low, the last 2W dollars sold, and then changed to do higher commercial value of the industry website.

Second, the service

Providing value-added services on the internet is a profitable model with great potential. But for the personal site is relatively limited, need to explore their personal advantages. For example, if you have a deep knowledge of an industry, or a particular technology, you can use the site to provide value-added services to those in need. For example, although you do not have the technology, but for a certain industry has a greater interest, then you can collect and collate some information or tutorials in the industry, and then to the user charge VIP membership fees.

Of course, you can also understand the platform as a service, build an industry platform, and then let users and users to help each other, you will profit from it. Alternatively, you can analyze the user community in a particular industry, understand some of their needs, and then develop service items or content based on their needs. But all these services, is based on a foundation, that is, first let your website access to the industry users, and further build credibility in the industry, preferably can have a group of loyal users.

With more contact with a lawyer before water is ordered, most lawyers are now trying to get marketing on the web. In view of this demand of lawyers, I have done a very high cost-performance of the Lawyer Station Service website. And my other friend, who was a technician at a recruiting site, later on their own development of a part-time platform Web site, last year I helped him to do a year of SEO, the peak when the site daily traffic reached about 8W, on the one hand, through advertising profit, and then to the enterprise and seeking part-time staff to collect fees in two-way.

Third, the electrical business

At present, it is very difficult to do electricity business by one's power. Point Water also does not recommend that you directly to do the electricity business website, manpower, material cost is very big do not say, now very subdivided industry also competition is very big. Also do not recommend everyone to do Taobao customers such as the site, because before someone asked to do Taobao guest there is no future, I would like to say that Taobao customers have never had a future. Only a very small number of people can get through Taobao Web site to earn huge profits, such people are mostly technical background. And as far as I know, people who know each other full-time Taobao customers can one months to earn 5K is very good, but the investment and spend the energy is too much, as a normal office workers.

And I am more optimistic about the individual entrepreneurial model is: subdivision of the industry station + Taobao shop model. By focusing on a niche, providing content or services, doing web sites, getting traffic and loyal users, and then providing commodity services to users of this group of sites. and choose to combine Taobao store, also can save a lot of technology and deal with trouble. But if you are only alone to do Taobao shop, it is difficult to do it, because now Taobao traffic Hard-won, Taobao C store Most of the survival of the land, and do Taobao Mall investment is also large, not suitable for individuals.

Before a period of time to play Rubik's Cube very fascinated, and then met a Rubik's Cube site webmaster. His model is very simple, first made a Rubik's Cube site, the content is mainly to upload their own Rubik's Cube tutorial and the exchange between the main users, and then with some magic cube industry information, and occasionally hold some Rubik's Cube playing friends online or offline exchanges and games. After the site traffic and the user's high cohesion began to use Taobao to sell Rubik's Cube, because the webmaster is also a master of the Rubik's Cube, the Rubik's Cube cost control is also better, so very popular with the site users recommend, the current Taobao store reputation is already four crown.

The website profit pattern one sells the product, the second sells the service. But this sentence is really pale, I believe that for everyone, there is no substantive inspiration. For the new site, don't just want to make a profit and set the model, in order to innovate and go bizarre. Just like the people who think about money every day, often become a rich man, always in the practice of people, not necessarily will become a master. Before making a profit, we need to grasp the needs of the users of your chosen industry, only to thoroughly understand this, is to get through the two veins, can let your website experience lead others. The flow of the king is never outdated, the first to bring value to users, users can bring you value.

Do a website, want to choose a good cut mouth, you can first from the side familiar with their own expertise in the field of consideration. Water today on the profit model written, the right when a discussion, personal webmaster today, there are still some profit model to choose, I believe we must have unique insights, welcome message exchange! Le its heart, do not violate its ambition, to also strong personal webmaster salute! Article from the Point Water blog, reproduced please specify the address: http:// www.dianshui.net/run/1273.html