The next blue Ocean of mobile Internet: Enterprise App

    recently about the "app development industry has been seriously saturated" sound. Industry insiders generally believe that the next developer's Gold mine is enterprise-class app.      In fact, mobile apps are growing in the consumer sector, and apps are slow in the enterprise application arena. According to the data, more than 90% of Interbrand's top 100 brands have their own apps, and even many have more than one app. At the same time, a number of domestic app developers to the China Economic Times reporter revealed that international brands of Chinese companies also uphold this feature.      The reporter learned that 2013, from the development of personal apps to the trend of enterprise apps and business concerns have increased significantly. Recently, the search officially released its enterprise-class app "Mobile Ticket", through the traditional enterprise to create the app and provide operational services, to help traditional industry enterprises quickly into the mobile internet field. Based on this, the search will be fully entered the enterprise-level application market.      On this, the search President Chen Yu in the interview with the reporter stressed, "for the enterprise to build apps, can not be hasty."      He said that the search for "mobile tickets" is a traditional enterprise access to mobile internet convenient way, enterprises can achieve information dissemination, map navigation, online communication, direct-dial enterprise telephone and many other functions. And, the search "mobile ticket" will also provide enterprises with Sina Weibo, micro-letter and V-Search account services, in a background operation will be able to display information in three platforms.      As Starbucks, Wal-Mart and other large physical stores have launched app tools to enter the mobile internet market, small and medium-sized enterprises are also eager. However, the current app products are mainly concentrated in the ordinary user market, and the Enterprise app market is basically a blue sea, especially in the traditional small and medium-sized market, but also a blank market.      According to the Development Research Center of the State Council, the number of SMEs in China is now more than 98% of the total number of national enterprises, contributing to GDP of 60% of the national GDP, the provision of tax revenue accounted for 50% of the total tax. According to the relevant agencies data show, suitable to enter the mobile Internet in the field of traditional enterprises nearly million, the market size is expected to reach more than 22 billion. Moreover, some traditional enterprises in the mobile Internet investment has accounted for the corporate marketing costs of about 30%.      In the search "mobile ticket" in charge of the reporter said: "In the past for the traditional industry enterprises to provide electrical technology services, familiar with the characteristics of traditional industry enterprises, in the search" mobile tickets "fit the traditional enterprises to enter the mobile internet demand. "    "Now looking for outsourcing companies to do business enterprise app companies have a lot, but the product to achieve what purpose, how to cooperate with marketing did not think well, many links will be problematic. Industry insiders say.      New Media network President Wang Bin firmly believe that mobile applications next outbreak point is enterprise-class app. Enterprises in the mobile end of marketing, customized enterprise app has a comprehensive function can not be replaced, the concern of enterprises need to explore a more mature marketing model.      Analysys International Vice President Yi told our correspondent: "Future Enterprise app will be as popular and necessary as today's corporate portal." ”