The next generation of radio and television network benefits map: Two-way access who is the protagonist

Two-way into who is the protagonist? Over the years, telecommunications and radio and television have tried to set up their own private network to operate the entire business, into each other's territory, and permits and other administrative barriers to prevent each other invasion of "Oriental Magazine" reporter Wei |　　Shanghai and Hangzhou reported three nets merging into deep water. January 13, the State Council executive Meeting decided: to accelerate the promotion of telecommunications network, radio and television network and the integration of the Internet three networks.　　The meeting also proposed a phased goal: from 2010 to 2012 will focus on radio and television and telecommunications business two-way access pilot, 2013 to 2015, will be summed up to promote pilot experience, the full realization of triple-net integration. Two-way into who is the protagonist?　　When the three telecom operators focus on the Nuggets unimpressed business, radio and television systems also high-profile throw NGB (Next Generation Radio Network) construction plan, radio and Television department and Telecommunications Department of the long-standing infighting gradually become clearer.　　The scramble for the living room and study television and computer, living room and study, which side is the home information center?　　According to the NGB Network construction plan, the broadcasting system will build a wired broadband network in a few years, creating a "3T" network with a speed of up to 100 trillion. SARFT spokesman Zhu said that NGB is a combination of wired and wireless, supporting the "triple network integration", the entire network of the next generation of radio and television network.　　It is faster than the average speed of current users.　　Even if telecoms operators speed up the fiber-user program in fixed-line networks, speeding up 3G in mobile communications and not catching up with this rate in a short time, telecoms operators will face formidable challenges in their broadband operations.　　This is also seen as an important opportunity for the broadcasting system to catch up with the telecommunications system. NGB construction began on July 31, 2009, the Ministry of Science and Technology, SARFT and the Shanghai municipal Government jointly held the next generation of Chinese radio and television Network (NGB) launched and Shanghai Model Network cooperation agreement signing ceremony.　　In October, Jiangsu Province Radio and Television Information Network Co., Ltd. launched the "Wired Broadband" business, local radio and television department and Telecommunications Department, the broadband market ignited the war.　　This is seen as a new breakthrough in NGB construction.　　Compared with the existing one-way broadcast network of radio and television operators, the NGB will change the operation structure of radio and television network. Ming, chairman of Shenzhen Electronics Co., Ltd., said the Outlook Oriental Weekly, NGB will promote the overall transformation of the radio and television industry: "Before the computer put people in the study circle." NGB can make the whole information age get a fundamental change, let the study culture become living room culture again. Televisions and cameras, mobile phones and other electrical appliances can be interconnected. For example, through the mobile phone and television, so that TV shows the phone caller; There is also a body sense game, similar to Nintendo's Wii. "Sarft Science and Technology Secretary Xiaojie told Outlook Oriental Weekly," NGB's Strategic Research report has been in the formulation process. People familiar with the matter said that the expected next year tangled issued guidance, will be divided into primary and advanced two stages to promote NGB, promotion cycle of 10 years。　　Division of the Network and "national a net" of telecommunications, radio and television network fragmentation is serious, by the industry's nickname "vassal separatist." Since 1983, the radio and television industry has implemented the policy of "four-level office broadcasting and TV", which will roughly divide the CATV network into national, provincial, municipal and county-level transmission network four.　　In the telecom industry, the development of a network, a city, a network of scattered network construction, the radio and television industry has become the source of internal and internal. Li Na, media manager of China Media Marketing, told our correspondent that Hangzhou digital source technology has launched a LCD TV with a set-top box called Boca, but it still needs to be paired with digital TV smart cards through the Chinese media.　　Zhaozhi, vice president of China Digital Television Media Group, commented that because of the relatively strong cable network separation, different standards, such products are still difficult to promote.　　In the NGB picture of the beautiful blueprint, the industry chain participation parties are looking forward to the early completion of the "whole province a net, a net in the country." "NGB is the whole system, to seek solutions to the problems of this generation network," said Rocheb, deputy general manager of China Cable. The problem for this generation is first and foremost that the standards are not uniform and different across the country. "Luo Xiao with four" no points "summed up the current situation of the radio and television industry:" Management does not divide, Zhengqibufen, the business is not divided, the politics.　　"Under the background of the construction of NGB, the broadcasting industry to song Hua Cable, radio and television networks, electric media, Tianwei video and other listed companies for the leading implementation of cross-regional integration, the country has Beijing, Tianjin and other 10 provinces and cities to complete the basic three-level network integration, to achieve a unified cable television network planning, construction, management and operation.　　Under the restriction of undeveloped gold deposit system, the development of radio and TV industry chain lags behind Telecom. Zhaozhi told our correspondent: "The previous radio and television industry chain is very weak, in addition to equipment this piece, platform software and service provider concept is basically not." The number of early recruitment of many partners, is to promote industrial chain integration. The user is many, the network is big, the attraction is big. Our operators to demand, do content, do business manufacturers can also come up, slowly formed a virtuous chain.　　"At present, the number of TV screen, not only video on demand, as well as television payments, television banking, television stocks, video games, and the integration of urban informatization."　　Some traditional equipment manufacturers are also actively seeking transformation, in order to bigger cake within a piece, with the continent is the largest digital TV set-top box manufacturer, its industrial chain with the development of communication products and rapid expansion, and even began to participate in Harbin and other radio and television operations. Why is radio and television developing very slowly? Because of the lack of a holistic solution. For example, buy a car, only buy shell, engine, chassis, to fight their own, not run up. Why is telecom developing fast? Is the ZTE, Huawei, such as providing end-to-end overall solution of the company. Radio and television lacks this can pull the whole enterprise. "Ming on the radio and television system of pain deep feeling, but also the weakness as a development opportunity,"We spent 3 years, invested 300 million, and spent more than 2000 engineers developing the End-to-end overall solution now. In the future as long as the car on the line, do not have to assemble themselves. "Ming the radio and television industry as the" untapped gold Mine ", more ambitious to the reporter said:" This industry must have a leader. We have to do is the broadcasting industry Huawei. To the broadcasting industry from the desert to create fertile land. "NGB can promote the formation of a unified national standards, television manufacturers are expected to achieve industrial upgrading." Zhaozhi told our correspondent: "We also hope to use NGB to promote the upgrading of the terminal industry." Now the display, if only to do the TV, manufacturers have nothing to do, as long as a power supply can be, the other modules are all bought. If there is a unified national standards, norms, television manufacturers to do, like mobile phones, TV after testing, buy home to the local business hall to buy a card, home plug in, you can open businesses. In this way, the terminal will definitely upgrade.　　"[Page] the future of digital television in fact, before NGB, radio and television system has been aware of the urgency of industrial upgrading, and digital television as a breakthrough in the industry revitalization. Zhaozhi commented: "NGB plainly, for radio and television is a two times the opportunity to revitalize." Radio and television in the past few years have been digitized, but took some detours, the business also no more expansion. "To promote digital television, since 2003, SARFT has chosen 49 regions as a pilot."　　However, the progress of the pilot areas is very different and the business model is diverse.　　Qingdao mode, Foshan mode, Hangzhou model has gradually become the top of SARFT in various occasions to mention the largest three, respectively, representing the cable digital TV three roads.　　Qingdao mode is the first to get the SARFT high-level affirmation, is to the community as a unit, through to the original cable TV users free to send a digital TV set-top box, while stopping the original analog signal cable TV program transmission method, forced to upgrade analog TV users to digital TV. Because the promotion method is quick, in 2005, Sarft forced all over the Qingdao model, but as the scope of application expanded, this model began to be questioned.　　The challenge focuses on the strong administrative color of this approach, and users will not be able to choose the content of the program after paying. The model of Foshan has introduced foreign capital on the basis of Qingdao mode.　　But the Foshan model also failed to solve the digital TV program source dilemma. Hangzhou mode is the most special, is called "two-mode", a model is a wired network, a model is the IP network. Zhaozhi to this economist, the biggest feature of the Hangzhou model is the addition of a new type of interaction, through the combination of cable network and Ethernet to provide interactive value-added services, through the "broadcast" and "interactive" two content modes of provision, "the public service and market services, the public service to maintain analog TV fee standards, Interactive mode Market pricing. "But the formation of this model and the special composition of the Hangzhou Netcom has a great relationship." Hangzhou Netcom by China Netcom and the city of the Broadcasting Partnership, theis the transformation from Hangzhou wide power grid.　　Hangzhou Digital Television Network is currently a cable TV transmission network and broadband network in one, for the development of Interactive digital TV provides a material technology base. Ming said: "Hua-number mode is not replicable." Luo Xiao said: "The existing styles are not the future style." The future of digital television, in the operating mechanism will resemble the Chinese telecom, China Unicom, mobile and other companies, management structure will be and not suitable for productivity development practices to clarify. "Since most cities have yet to find out the effective business model of digital television, they often incur complaints of resistance."　　In particular, the promotion of set-top boxes is controversial.　　At the beginning of 2009, this newspaper has made a report on "Xiamen Set-top box: The value of billions of words game" as a topic, analysis of SARFT adhere to the digital TV conversion of the public spirit, how to be Xiamen radio and television into a "bridges commercial fraud." Shanghai Panorama Digital Technology Co., Ltd. General manager Guyaping told our Reporter: "for the entire digital television industry, the more important significance is to accelerate the exploration of digital television business model." "The commercial value of digital television is still not reflected by the impact of existing free TV consumption habits," he said. On the other hand, telecom operators turn to multiple service operators and make digital TV operators face strong competition. How to contend with telecommunications IPTV, radio and television cable network can explode the only way to increase the content and platform as soon as possible to achieve integration.　　"Controllable and telecommunications network, compared to the Internet, radio and television network is favored by the high-level comparative advantage is" controllable. Ming told our correspondent: "Nine ministries in the search for mobile phone yellow information source, if the video source of the phone and cable TV docking, can be controlled." More than 200,000 of the radio and television practitioners, to use good. "Actually, this operation is already underway. Zhaozhi told "Outlook Oriental Weekly": "November, we just got 3G streaming media video integration qualification and broadcast qualification, now a total of several, including CCTV, Shanghai SMG, International Broadcasting Company, we are the 4th home." Now look at the mobile video, video content first through an integrated portal, responsible for content auditing and screening, to see if there are political, pornography and other issues, and then upload to the service portal. He explained: "The internet is now relatively loose, and immediately after the tightening." 3G is very strict from the beginning. As a content provider, not directly with the operator, must work with the Content integrator, is to get the license of the 4. Operators can only and these 4 signed cooperation agreement. This is the formal channel. "The city screen of Hangzhou is now owned by Chinese media management." Zhaozhi said: "This is a cautionary tale." Falun Gong has attacked a large screen in a city for 10 minutes. Because this no one tube, big screen is a computer public machine, u disk on a plug, a bit out. . So, we now unified network, such as you are the owner, you can give me your content, I will broadcast, thenI'll take care of it. He said the entire channel should be kept open, from the Broadcast center to the screen, there can be no insertion in the middle of each screen to real-time monitoring, the image returned, "when there are problems to cut off." Liu Piguo, director of the Shanghai Bureau of Science and Technology, told Outlook Oriental: "At present, we are mainly based on the development of radio and television, there are some information services, is also based on radio and television." Must be the radio and television system in the certification of the unit to play these content. Our platform is very large, but if anyone can come to play it is not a mess? "Two-way access tide surging back in 1998, radio and television and telecommunications departments of the interests of the beginning of the controversy." When the radio and television enterprises tried to explore some of the telecommunications business, causing the telecommunications operators strong dissatisfaction, and even had a bloody conflict.　　A few years later, telecom operators found great business opportunities in the video age, and began to develop IPTV, the same encounter obstruction. The essence of the triple net fusion is the market access problem between the telecom and radio and television.　　Over the years, telecommunications and radio and television have tried to establish their own network to operate the entire business, into each other's territory, and permits and other administrative barriers to prevent each other invasion.　　The January 13 meeting pointed out that the radio and television enterprises can formally operate value-added telecommunications business and some basic telecommunications services, Internet services, telecommunications enterprises can also engage in the production and transmission of some radio and television programs.　　Departmental barriers are melting a little in each other's battle-and-defense tug. At present, it seems that the new three-network integration scheme, radio and television and telecommunications are basically equal status.　　On the other hand, there is still a gap between radio and television enterprises and telecommunications enterprises. Ming that both sides have advantages: "Radio and television and telecommunications can cooperate, such as mobile phones, video content by radio and television, so that both sides limit each other, equality." In NGB's goal and plan, the Guang door seeks to reverse the weakness, and the intention of leading the triple net fusion is clearly visible.　　The introduction of the new three-net integration scheme will bring new variables to the future competition pattern. Luo Xiao told our correspondent, NGB's original rhythm and Steps will change: "The original radio and television hope that the first national network integration, and then collectivization, now proposed to ' cultivate qualified market subjects ', that group and network integration may be carried out at the same time."　　"Corresponding to this, telecommunications expert Ziqiang has written that, in the context of the three-net integration, NGB to go to the road is not feasible, the radio and television industry should vigorously in the public Internet to develop network TV station to adapt to the traditional media and network of new media linkage integration of the trend, from the three-network integration evolution to three- In addition, industry analysis, the new media will become a key beneficiary of the three-net integration policy. Luo said: "In the past, the new media on the survival of piracy, now emphasize ' serving the masses, protect the rights and interests," the intellectual property is a piece of attention. Ming excitedly told our correspondent, with Chau Electronics has launched the first can be connected with the television 3G mobile phone.　　This is also radio and television, telecommunications industry authorities for the first time to join hands to support the introduction of integrated terminal equipment. Cross-border products behind, is the triple net fusion forThe development of new media and the infiltration of traditional media into new media provide the necessary platform support. This trend was revealed in 2009. Xinhua is speeding up the layout of new media strategies such as IPTV and mobile TV, and has signed the strategic cooperation agreement with ABC and Bank of China, the Chinese network television station opened, and the Central Broad Media Development Corporation obtained financial support from CCB 3 billion; Hunan TV launches Mango TV,　　Jiangsu Satellite TV to build network television and so on a series of capital operations are overwhelmed. On the expanding media map, the broadcasting and telecommunication departments have speeded up the pace of the horse race.