The O2O in the furniture electric dealer's hundred billion market

Absrtact: June 27 News, 2014 brand Electric Dealer (Haishu) Summit held in Ningbo Nanyuan Hotel today. At the meeting, incredibly online general manager Wang Xiaokang, Lin Wood industry general Manager Machanching, Ronglin chairman Lin Lin, cool diffuse habitat founder Yang on furniture industry internet

June 27 News, 2014 brand Electric Dealer (Haishu) Summit held in Ningbo Nanyuan Hotel today.

At the meeting, incredibly online general manager Wang Xiaokang, Lin Wood industry general Manager Machanching, Ronglin chairman Lin Lin, cool diffuse founder Yang on "furniture industry internet typical mode of speculation" This topic launched a wonderful interaction.

O2O has become an unavoidable topic of home electronic commerce. Yang Introduction, cool diffuse habitat this year officially online independent official mall, and focus on the construction of O2O, in the country opened about 100 more than the ground experience shop, from a pure manufacturing-oriented home enterprise real transformation for E-commerce Enterprises, and then to the line, offline integration of enterprises.

Ronglin chairman of the Lin Lin for the O2O view is, regardless of line online, customers have been together, regardless of whether consumption is launched online or offline, line online and mutual verification is the brand development of the future core requirements. "When you can not be seen under the line, I believe you will never be a complete brand, is always incomplete." ”

It is reported that the theme of the conference "Brand Dream", brought together well-known E-commerce experts at home and abroad, well-known electrical commodity licensing enterprises, excellent traditional brand enterprises, third party services executives, such as more than 1000 people involved.

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) ）

The following is an interactive transcript:

The next Forum link, the host is itself the founder of the electricity quotient cloud top, is incredibly online general manager Wang well-off.

Wang well-off: The following invited several: Lin Wood industry general Manager Machanching, Ronglin chairman Lin Lin, and cool diffuse founder Yang.

Just now Qiu always do a share with you, personal feel speak of dry and real, more really, we do brand electric business is more difficult, do electricity commodity card more hard, now this link to me, to talk about the furniture industry e-commerce Internet How to evolve to develop, to collide.

Here are a few guests to do a self-introduction and by the way to their own corporate brand image positioning in 2 minutes each to do the introduction.

Machanching: Hello everyone, I am Machanching, now has seven brands, including style type products, main products residential furniture, we often have in the home, is now hiring. At dinner time chatting a lot about brand enterprises, on the table three are from the furniture industry, but one of our experience or the development of a business, a process is very different, like Lin Wood, completely from Taobao started, and only in the Internet to do a business sales, in the course of business encountered what problems, Or some future plans and so on, what kind of ideas will be shared with you.

Lin Lin: Hello, I'm Lin Lin, furniture industry today is very obvious, this platform is a surrounded enterprise, both sides do the electrical goods card, but also a touch door state of the enterprise, today can sit on the table is the future of some changes in the stage, the future of the brand may gradually emerge, In fact, the future pattern or is in the change, a lot of offline tradition will be online assault, this risk was previously said to be online brands on the offline brand impact.