The O2O model of the electric bicycle

For the last century, China has been hailed by the West as the Kingdom of bicycle wheels. And since the electric bikes have been pushed to market, the rapid development is shocking. As of 2013, the number of electric bicycles in China has exceeded 200 million, and the quantity of electric bicycles shipments is about 4 times times that of the same period. From the quantitative perspective has become a veritable "electric bicycle kingdom." In the face of such a huge market, we were surprised when we first saw the product of the powder maker: Why did it come to this point that a website that is perpendicular to the electric bicycle field?

In short, the powder car is a dedicated to the sale of electric bicycles and peripheral products of the electric business platform, the market is China's vast electric bicycle users.

Many people may not understand why a small electric bike has to have a single vertical electric platform. "I can't buy a shop online." I do not buy on Taobao, Jingdong?

In response to these two questions, the founder of the powder car maker Tian Fa-jun's answer summed up in fact only two words: "Service"

Electric bikes are a lot simpler compared to cars, but they are very different from bicycles, and few consumers can repair and maintain electric bikes on their own. Battery replacement maintenance, motor maintenance, tire pump repair, these original bicycles are very good to solve the problem is now need to go to the store to do.

Now there is a problem with the offline storefront: A lot of it is to raise the one-time price service free, this model is not good. And some stores do not provide services, and even some bosses are here today to open shop there tomorrow to avoid after-sales service.

And the online store is not to mention, on Taobao and Jingdong electric bicycle sales are very small, because they can not provide effective services.

The model of the use of electronic commerce powder car Tian Fa-jun himself seems to be a new, he solved the traditional line of merchants and online shopping between the confrontation between the two, so that both organic combination for consumers to achieve better services. This model is: W (wholesale)-B (distributor)-C (Customer). The powder maker in this model as a wholesaler, wholesale to the following distributors, that is, now all over the streets of the garage, distributors to the target customers on our website to purchase and purchase, and then let customers to the physical store distributors where the delivery, and help them to carry out the later warranty service.

In fact, in the original sale of traditional electric vehicles, offline merchants (C), but also from the upstream (W) purchase. and the powder-maker is here to serve as a network platform, and can carry out targeted drainage upstream. In the actual operation of the process, the powder is not under the operator from the line shop, repair car too much resistance. August 11 only on the line of the powder car maker has talked about the 3 manufacturers (manufacturing plants), 80 or so of the garage. Because the powder car carpenter platform for the country, sales outlets, but also the first sales of electric vehicles platform. All are basically easy to negotiate with suppliers. In the garage, it is most positive to join the garage because there is no need to invest a penny to bring them new income.

The founder of the powder car is also a continuous entrepreneur, 2008 graduated from the Shanghai Institute of Technology, Technical College of Safety engineering, he was very concerned about the topic of entrepreneurship, college spare time to learn how to do the site, how to promote, how to compile the content of the site. The next half of the semester began to register a network company to help customers build websites, network marketing and production customer service software. But the university's dream is beautiful, the reality is always cruel, this project has been done for a year or so due to the business volume is always on the Tian Fa-jun had to find another way out. Later, he went to Shanghai Qiu Jiang rented a façade for mobile phones and computer products retail, and set up an online mall to sell. At that time, the performance is OK, online shopping mall about 5000 yuan per day turnover. However, in this independent mall on the rise, an unexpected thing let Tian Fa-jun the second venture towards the end of the--dds Express closure, arrears of merchants a large number of "cod" money, in order to recover the debt Tian Fa-jun had to stop business lawsuit.

After so much, Tian Fa-jun began to think about how to use the Internet to do a stable and sustainable Business ", in the first mall when he found a problem, his earnings growth mainly from the network, but offline entity store on the support of the shop is necessary, which formed the original model of the powder car Carpenter's inspiration: the establishment of a Web site, so that the offline merchants to join the distribution, store access is the local drainage and follow-up service profits, the site is the wholesale and retail volume 。

Tian Fa-jun began to think of the auto industry, set up a car supplies mall, let car wash shop to help distribution, as long as the online mall and offline entity stores different main business will not have a conflict of interest. But in this inspiration has not yet begun to practice, Tian Fa-jun found that the competition with the car has become saturated industry has tended to mature red sea, electric bicycles is a broader blue ocean. Offline electric bicycle repair shops and businesses are also relatively weak, and in the network is almost no special to do this market. After consulting with a few friends and finding that it was feasible, Tian Fa-jun began to act.

Tian Fa-jun and their team believe that the vertical electric bicycle in the vertical field will be a future direction, because this is not the same as other types of vertical electric operators, more inclined to the automotive sector. Now that the electric business platform is not big in the automotive sector, startups have a reason to be here.