The---of internet marketing the story of 4 Bucks

A few days ago, with a friend who made a country service, I chatted about their company's network marketing. Every day the website 5, 600 of the visit volume did not let the boss happy, but is burned, feel pressure. Carefully understand that both sides signed is the website optimization contract, the use of the CPC as a valuation method, an IP is incredibly 4 yuan, so the price and Baidu price parity, but a day of telephone consultation amount is only single-digit, such conversion rate also let the author tumbled glasses, sigh, peer money really youdao, sorrow in, The current advertisers for network marketing in the hands without vegetarian power.

The use of CPC as a valuation model is an advertising alliance of a valuation mode, but also http://www.aliyun.com/zixun/aggregation/37621.html "> effect marketing, of course, understandable." However, no matter what way to use as a basis for marketing billing, advertisers need to have a full understanding of marketing methods. The integration of CPC and website optimization by the service provider is very unprofessional, even the practice is not authentic. The CPC's price calculation in the ad League is in accordance with each thousand IP to charge, rather than each IP, and the usual price of 10-20 yuan per thousand IP, in each ip,4 level difference is huge. Website optimization, is a system concept, usually the contract agreed to the index for the site keyword rankings, and will not use IP to charge.

Then chat, the conversion rate of the topic, for the CPC, each thousand IP telephone consultation, a large extent depends on the advertising platform to launch the relevance of the site, the user's accuracy, but also to see the site of the province user experience and behavior guidance. Relative to site optimization or keyword optimization, conversion rate depends greatly on the choice of key words, the previous article also mentioned this piece of content, in the choice of keyword when there are two standards: 1, the user's attention to the standard, the choice of user focus on a higher keyword, as bidding and optimization of the key words.

2, the user purchase motives related to the selection of some purchase behavior related keywords, as a bidding and optimization of the key words, such as air conditioning dealers to do bidding and optimization, to choose the air conditioning quotes, air-conditioning manufacturers, which brand of air-conditioning good and so on such keywords, and do not choose air-conditioning power consumption, air-conditioning defrost such keywords.

From traffic to CPC mode, website optimization, then to the keyword conversion rate, seemingly disorderly, but for advertisers, only fully understand the main points of knowledge and relationships, will avoid the above network marketing failure cases, advertisers to cultivate, put into where, the effect of the ability, majestic style, Learn more and practise more.

Author: If the neighboring network Yang Restoration welcome reprint, do not revise