The operation strategy of website profit Trading theory

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The website operation needs not only the correct operation idea, the profit model, but also the correct operation strategy. Operation strategy directly determines whether we are active operation of the website, or passive operating site. The previous article "Web site Profit Trading theory" of the profit, mainly elaborated the webmaster should adhere to the profit as the starting point of the operation of the website, the establishment of the basic concept of profitability of the website operation. Relative to the operating profit concept, Operational strategy is our guide to action, is our patience and adherence to the goal, but also whether we can break through the bottleneck, to achieve web site profitability and the development of an important power. This article station a row of emphasis elaborated "to stand to stand" the Operation Strategy, hope stationmaster corrections.

One, the operation strategy is stationmaster's action guide, chooses what kind of operation strategy to decide our future.

The operational strategy is essentially a centralized reflection of the way the operation is run, and the strategy is to understand how we operate from the perspective of thinking or from a higher point of view. Most of the grassroots owners chose the "wait" Operation strategy, the choice of SEO optimization, select the hair outside the chain of manual labor, the choice of such as flow, such as advertising, and other development. A "Wait" word out how many webmaster bitterness, daily non-stop hair outside the chain, daily idle through the talk to reduce the inner anguish, "et" let us become passive, let us lack of driving force, let us lose countless opportunities to gain profits. It is this first-class word, let how many webmaster finally give up their entrepreneurial dream, return to the step-by-step mode of life. Since we have the courage to break the original obstacle, why we do not have the courage to actively attack the operation of the website, the initiative to achieve a profitable website. The reason, on the one hand is the webmaster selected, on the other hand, in the SEO optimization of the rule of the webmaster stage, we still can not escape from the shackles of SEO, is imprisoned, tortured, is suppressed. Can not deny that the advanced seoer indeed can get a lot of profits, but most of the webmaster can not achieve the basic Web site through the breakthrough development of SEO, only the grassroots webmaster psychological pressure of the magic curse. Webmaster, please discard the idea of SEO optimization, just when it is auxiliary, or you completely abandon SEO optimization, break an old thinking mode, establish a new thinking mode, choose the right operation strategy, from the network is for the essence of service users, actively close to our users, and communicate with them, Establish a strong user relationship, and in the end, you will achieve a profit breakthrough.

Second, "to stop the station" is an active operation strategy, can fully solve the website profitability and sustainable development problems.

"To stop the station" the core idea is the webmaster through their own website, actively promote the target users, with the target users of goods or services transactions, and actively promote the transactions between users or businesses, so as to gain profits, to achieve the website profitability and sustainable development goals. "To stand and raise the station" is from the art of war "to fight and raise war" thought, while fighting side to achieve profitability, while fighting side to achieve development. Sun Tzu: "The use of soldiers, no longer, the grain is not three, used for the country, because the food in the enemy, so the military food can be sufficient, we should be good at the site operations to find profit points, directly to the user to promote profit, that is," because of food in the enemy. " "Soldiers you win, not long," we do not always waiting in the hope of the development of the site, we should be good at positive action, actively identify the needs of users, and provide the corresponding goods or services to meet the needs of users, directly with the user transactions to obtain profits. In essence, the site is to meet the needs of users of the platform, is the user's interests continue to transfer channels, the answer to the question of interaction, interest and hobbies of satisfaction, there are goods or services in circulation. Stationmaster should realize the circulation of goods or service as the core of website operation, whether you directly achieve the flow of goods or services, or you help businesses achieve the flow of goods or services, or you promote the business and users, users and users of the goods or services flow, will bring you profits. Because, all of the profits occur in the circulation of goods or services, talk about everyone familiar with the advertisement, is also a circulation link of a marketing link, when your site does not have ultra-high popularity, do not have the possibility of trading, this marketing link profits, you are not available. At this point, we can first give up this aspect of profits, from direct goods or services in circulation, and actively promote goods or services to the user profit, to achieve "food in the enemy" goal.

Third, QQ group is our target users to achieve the "station to stand" the sharp weapon.

Now the goods or services have been involved in all walks of life, no matter what kind of website you build, you can find products or services that can be promoted, such as: You are an education and training site, you can directly promote training books, training institutions, etc., or you are a female Exchange site, you can promote female users, Taobao's hundreds of millions of products available for your choice, or you are to do the local forum, you can combine local businesses and Taobao merchants, directly promote the user profit. In the promotion of goods or services in the process, the most important thing is how to aggregate target user groups and effective management target user groups, QQ group and the site will become the best solution tool. You can according to promote the characteristics of goods or services, to join the corresponding QQ group, looking for the target users, you can be in the crowd of users as friends, and then, pull into their own group for maintenance, so, it solves the problem of the target user. Of course, there are many ways to find the target users, please in the actual operation of the continuous summary. At the same time, in the site to establish promotional products or services corresponding plate, organize users to participate in discussions and exchanges, you can publish some of the latest information, can organize award-winning activities, can organize original essay and so on, full of QQ group users into the site, so that they participate in the site to guide them to contribute value content, Meet the needs of users. Through the above two meticulous work, we are fully able to achieve edge promotion margin, while promoting the development, not only to promote the promotion of website popularity, but also to achieve web site profitability, access to the development of a steady stream of power.

Operation strategy reflects the depth of our thinking, reflects the basic idea of our operation, you choose to operate actively, or choose passive operation, through your operation strategy can be seen at a glance. Since we choose stationmaster this profession, we should be full of passion, insight and creativity, what is more important is that we should have the initiative Action Force. Stand a row of forums to actively explore new ways to profit from the site, and webmasters grow together. Foot on the Earth, looking up to the sky, to meet their actual operation of the website, although the reality is cruel, but we have a pair of good looking eyes and initiative of the hands, will overcome all difficulties, to win the final victory.

This article by the station row editor feeds, welcome reprint: Http://bbs.zhanyipai.com.