The pain of return, the way to the future

Taobao recently to return to the network frequently "Liang Jian", it is recruit fatal, for rebate, Taobao was its biggest partner, so enemies, can really make their own big injury, but fortunately these are not fatal, or still have spare strength. To the outside world, Taobao this is the recruit is ruthless hand, unreasonable, a great extermination of Italy, make return to the dying. But standing on Taobao's point of view, they are just doing to maintain and consolidate their position, the other is understandable.

So why is Taobao doing this? Difficult really care to give rebate of the advertising fee, Taobao is deep, I think it is not so stingy, the problem is that the annual input and return is proportional, if there is profit can be cast, regardless of the return to do not in place, I believe that Taobao will not be closed. In the network retail, Taobao is an absolute advantage, but this advantage in return, it disappeared, even in the face of many electric dealers, but also naked exposed their weaknesses, the result is big unfavorable to their own in the big environment competition and growth. Taobao spent money, did not get their desired effect, but let themselves into a disadvantageous situation, is who would like to shake off their baggage.

In the face of the strong, rebate to make what is in vain, are Ishing, in vain to sacrifice the strength of consumption. However, return to the local calm, has been keeping a low profile, anyway, the largest partner has withdrawn, really let your own internal forces to lose, at present can only cut pain healing, next step how to turn grief for strength, walk the road tomorrow.

First, the need to recuperate, uniform ready to stay. Taobao's initiatives will inevitably affect their own development and status, this matter has indeed caused a great loss to themselves. Need to recuperate, not doing nothing, really to find problems from their own, internal reform, improve the system, regularization, simple development, to eliminate false rebate, delay rebate and so on, infringement of consumer interests behavior. First of all, the effect of the wound, even if it is to shave the bone to do, otherwise in the domestic status will be affected, because the threat of Taobao is ubiquitous, it has done a great deal of preferential activities monopoly rebate, if the rebate has no corresponding resistance, other types of retail sites can only be battle. So the first one of the shopping net to recuperate is to repent, with a new face to consumers, but also with a more simple, more grounded form of the gas to get consumers love, there is a need for, this is the survival of the road, repair is not only to restore vitality, but also to seek new development, facing new challenges, at any time uniform to stay.

Second, grasp the direction of the pointer, at any time to change course. Now the development of Shopping guide Web site has encountered unprecedented challenges, only to break through this bottleneck, but this is unprecedented, and even related to the future of the shopping guide site survival. The transfer, the urgent need to seek a new breakthrough, needs to grasp the initiative of the helm, can not be led by someone else to walk, can not rely entirely on the electric business or the mall to survive. Transposition thinking, only strive to find their main direction, once things have been mastered by their own initiative, will be a new opportunity to seek more development. Therefore, the goal and direction of correctness will directly affect the shopping network life and death plan. Many people in the industry speculate that in the future a certain period of time, this will become a shopping guide network experienced the most difficult period. In the search for new directions and breakthroughs, this aspect I think can learn from the millet company's sales model, did not seek a home appliance business, their own open world. Such inspiration, as long as the direction and goal is to guide the net broken cocoon into butterflies, the best time to reload. Do not think that the direction of the grasp is to delay the so-called development opportunity, any industry, including its own punching industry, a general direction of development must have, rather than the business to do which step is which step, rational thinking of any industry is a recruit to the enemy's magic weapon.

Third, Unite other mall, take the longitudinal strategy. Taobao as Asia's largest network retail platform, its dream is the world, now the development is really bullish, the heyday, although Taobao frequent moves, almost to their own small life, this is not exaggerated. Taobao is indeed the largest one, the pain is absolute, the level of disability needs to be well identified, but next time will not be so do not know, perhaps more ruthless. Rebate is not completely no countermeasures, rebate network has more than 600 partners, how to use these partners to form a consortium, is able to compete with today's Taobao is the only magic weapon. Taobao's growth is the same year, has occupied Asia, especially in China, most of the market space, has swept a piece of advantage, in fact, many other electric dealers are in jeopardy. Rebate has its own in the natural advantage of the shopping guide, take the longitudinal strategy, the establishment of a consortium, can definitely compete with Taobao, they can also seek to better growth.

Rebate This is the weak, this is the humiliation brought about by the Life-and-death. Now the rebate is facing the biggest turning point, is related to the shopping guide site where from, I believe that after the hardships of return, can play a beautiful turn over war. Rebate in this incident in the performance of the local low-key, can only silently to strive to stabilize their status and market, this is a wise man's attitude to life. I believe that the rebate will come out of this short difficult period, after experiencing the storm, will certainly see the rainbow.

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