The policy adjustment of home appliance enterprises waiting for the countryside

Expect the highest price, subsidy procedures, the category of the countryside to change the home appliances to the countryside in spite of a high degree of attention and participation, but its role in stimulating consumption far from reaching expectations. According to the national household appliances to the Countryside information system released data, the previous October nationwide sales of home appliances to the countryside 27.878 million units, sales of 50.84 billion yuan. The first 10 months of 50 billion yuan of sales obviously with the whole year to pull 150 billion yuan consumption expectations of the difference is very far, the industry is generally on the country issued a new policy of home appliances to the countryside to look forward to.　　Ministry of the relevant leaders recently confirmed that home appliances to the countryside policy will be adjusted, the product ceiling plan will be abolished, only set the subsidy limit, so that rural consumers have a greater choice of space.　　Xiamen-China electronics company brand manager Su in an interview, said that this year, the LCD panel price up 30% higher than the beginning, the overall production costs rise, and even appear in the price below the cost price upside down phenomenon, the provision of the highest price to the business management pressure is obvious.　　　　Reporter learned that the relevant adjustment program has been reported to the State Council, will soon be implemented, the future of home appliances to subsidize the implementation of the policy will be more convenient. There is a difference between the business performance of the Ministry of Finance, deputy Director of the Zeng Jianhan revealed that, as of November 15, 365 successful enterprises sold all kinds of home appliances to the countryside 29.55 million products, subsidy rate of 80%.　　Especially in October this year, home appliances to the countryside product sales, sales chain rapid growth, one after another reversed 8, 92 months of home appliances to the countryside sales performance year-on-year decline in the situation. Sub-industry to see, the first 10 months, the refrigerator in the home appliances to the countryside products sold the largest, the highest sales, a total of 13.67 million units, sales reached 27.92 billion yuan. Air conditioning, color TV, washing machine sales of 2.43 million units, 5.79 million units, 3.41 million units, respectively, sales of 6.45 billion yuan, 8.29 billion yuan and 3.75 billion yuan. In the region, Henan, Shandong, Sichuan three provinces ranked the forefront of sales in the country.　　Enterprises to see the cumulative sales of more than 1 billion yuan of home appliances enterprises have reached 17, including Haier, meiling, gree and so on. However, the home appliances to the countryside "winners" and "losers" in the performance of the difference.　　Ministry of Commerce released the latest statistics of home appliances to the countryside show that 348 of the successful enterprises 14 show 0 sales performance, in addition to 17 companies less than 10 sales, including UT Tatsu Kang, Guangdong good di and many other well-known enterprises. To this end, the Ministry of Finance and the Ministry of Commerce in the recent United issued the "home appliances to the countryside to the successful enterprise assessment and management measures" stressed that, from January 1 next year will be the home appliance to the successful bidder in the countryside to implement the elimination mechanism, if the production enterprises all the winning products from the winning date within 3 months of not production, or 6 months did not achieve sales,　　Disqualify the successful bidder of the production enterprise. From the tube price to the management of the amount of money from the beginning of late October, Ministry of Commerce and other ministries and departments to organize joint investigation team to the country's home appliances to the countryside. After careful research, Ministry of Electronic Information department directorHua that the current policy of home appliances to the countryside reflects the most problems mainly focus on product selection, product price, subsidy policy implementation, etc., which is also the focus of future policy changes and adjustments. The survey found that rural consumers generally reflect the current 9 categories of household electrical appliances are small, and different consumption varies enormously. Hua recommended the "9+n" model, that is, in the original 9 types of household electrical appliances based on the actual situation, the provinces can increase the needs of farmers most of the household appliances category. Many netizens also reflect that the current 9 major categories of household appliances are few, many people want to farm vehicles, motorcycles, cameras, etc. into the catalogue.　　Netizens suggest that polls should be widely conducted to allow farmers to choose the products they prefer. In view of product limit, Hua that at the beginning of policy formulation, taking into account the actual purchasing power of rural areas, in order to protect the interests of consumers, at that time formulated a home appliances to the top limit policy in the countryside. However, many enterprises to "the highest price" as a "national unified price." As a result of home appliances and electronic information products technology progress, update fast, frequent price, product tender but once a year, which led to rural consumers to produce goods in the countryside to the high price of the product quality of the illusion.　　He suggested loosening the price limit on home appliances subsidies and setting the subsidy limit so that rural consumers could have more room for choice. Su that with the continuous improvement of China's economy, the rural market's consumption potential is also constantly highlighted, hope that the new policy of home appliances to the countryside to pay full attention to the rich areas of farmers ' consumption capacity to promote some high-end home appliances products into the rural market.　　He also said that the top limit policy limits the flexibility of enterprises, it is recommended that the relevant authorities to open the maximum price, from the highest limit to the tube subsidy limit change. It is reported that Xiamen-China color TV has historically been relatively export-oriented, the near-stage domestic sales rate of about 20%.　　Because the company adhere to the implementation of high-quality strategy, pay attention to product quality and after-sales service, so, Xiamen, home appliances to the countryside sales in spite of a certain gap with the expected target, but as of press, Xiamen and China in the country's home appliances to the countryside information management system continued to maintain a record 0 complaints. Another reason for the poor implementation of home appliances in some areas is that the subsidy process is relatively complex. For example, in Yunnan, Guizhou and other land, due to traffic inconvenience, many consumers eventually abandoned the opportunity to participate in home appliances to the countryside. The reporter learned that, in response to the problem of miscellaneous subsidy procedures, the relevant departments have recommended, including direct sales of 5 kinds of subsidy methods. In the future will further simplify the home appliances in the countryside subsidy funds audit process, in strict control, to ensure the safe use of financial funds on the basis of more convenient way to take on-site subsidies.