The prediction of mobile phone market: hype and quality

2014 Mobile phone market forecasts, the point of view of the direct when, don't tell me what dog excrement "internet thinking", do not do what soft and hard integration and triathlon, also do not play what fever and fever, 2014 mobile phone market on these words: speculation quality for the king!

Internet thinking, is not a new gadget, is a mobile phone companies are using the Internet thinking, no use of internet thinking have died eight of life, such as, waveguide, Kejian, Panda, Haier, Konka, Changhong. Live almost all on the internet to engage in marketing, in fact, everyone can play.

2014 mobile phone companies must be more hype, this is a systematic project, I call the hype is no longer simply to engage in micro-blog marketing, but the company from beginning to end of the packaging. You first have to make a new concept or noun, triathlon, the combination of soft and hard, these are good, there is a company said "Avenue to Jane."

Next, your box to find a 200-catty fat man to step on a step, in order to show the hardness; In addition, your company is best to invite some in the media mix enough, want to play industry reporters and editors, these people brain, there are media relations, and pen, will control and guide public opinion. At ease, these people are not high, and anxious to run outside, easy to recruit.

And then, your company is going to launch a brilliant mister, to say the big mouth, bragging anyway do not tax, as far as possible to the death blow, to dare to challenge the traditional enterprise boss, to bet, the best is more than 10 billion dozen, and the giant bet tyranny of all kinds of disobedience, like you put on the jersey to follow Messi's butt kick, said little brother, I'll take a penalty with you.

Then, your product will also play tricks, no matter how good you work, you'd better split the cell phone or the router, and the TV, and put it in a beautifully similar casket box, because it's called DIY, this version is called the Classic commemorative version, to the media, they naturally will be happy to cheer, will naturally help you continue to blow.

In addition, when you introduce product hardware, you must have English in every noun, for example, memory card 2G, you must not write like this, be sure to do so 2GB LPDDR3, in fact, now all the memory is LPDDR3, mobile phone manufacturers you want to buy another model of memory can not buy, but must write English, That would look great. And in the publicity, the full of mobile phone must add a "global first", this is to tell the brain, you are No.1.

Finally, you must play the marketing of hunger and thirst marketing, to cover the plate reluctant, of course, you can say that we do not do futures, but in fact, it is absolutely necessary to buy, things to dilute for expensive, the brain is not afraid of the people can not be bought, not afraid of you heap into a mountain

Well, hype packaging I have taught you. Next, we'll talk about another winning weapon, quality. If said before those are gimmick and hype, then quality this thing is true things, dishonesty the slightest false.

Some people say, why do not continue to get a fever cell phone? You never heard of a fever going to burn your brain? Are you compensations? First of all, the fever must have 2 conditions, the hardware has a large upgrade space, hardware to enhance the experience has a clear driving role, if not even Moore's law is ineffective, mobile phone what can have a fever of capital? 4 Core 2G Memory 1080P screen 13 million after taking a picture, the marginal utility of the mobile hardware upgrade will decrease dramatically, and the impulse of the user to change the phone will be reduced, because you can no longer stimulate their hormones.

In addition, in software, a variety of UI after Android 4.4 has become dispensable, completely become a liability, your universe's most cattle in the combination of soft and hard will become a waste, so rely on the so-called system of independent research and development of users buy no one believe.

Bonzi country has been a decline in mobile phone sales, the United States, Europe is also facing a decline, China's vast land, people stupid money, it is estimated that less than 2 years will be downhill. As a whole, the growth of your mobile phone business relies on replacement, not new smartphone users. This time, the Fever phone has no one rare. You see, 1000 Yuan MTK four nuclear machine and 1999 Yuan of Cosmic God machine in the time of the aircraft are all the same cool? Why do I have to be like a fool to spend 999 sharpened head to rob futures?

This time, the pursuit of quality Gao and white rich Americans will appear, mobile phone I want quality, what is called quality, that is to say that your design to drag, not work as the iphone, at least to and stick mobile phone a grade? Now the futures mobile phones are too ugly, I do not have the aesthetic taste of the turtles are eye.

This also means that there is room in the mobile phone market, some of the brothers playing music phone two is not alive well? Also sold a high price. Hardware reached a certain height, any mobile phone companies can do, because you go to spend money to buy the highest level of hardware plus on the good, as long as you have a bunch of silly VC behind you to pay. But the craft, the design, the quality this really is the technical life, therefore advertises oneself is the soft hard one's company may just be a handset merchant, the marketing company, instead low-key some enterprise has the real strength.

said that, the market has come a lot of new mobile phone business players, in fact, there are opportunities, as long as you read me this article, I believe you can blockbuster, of course, I am also in the blow.

Author Micro-Signal Panshizhixin8