The principle of user registration

How to guide a visitor registration

First let the user try, note not registered by the user to decide

Benefits of Registration

The fate of many products depends almost entirely on a conversion point: when a visitor is converted to a user.

Most of the time, the first step in this crucial task falls on the shoulder of the normal "register" button, and the poor button is often not focused and focused on product development.

If we take a moment to consider the design and wording of the registration button, we may be able to significantly increase the registered user conversion rate. (Of course, after a visitor becomes a user, things are important, but once you have the information about the user, things can get much easier.) ）

Second, why the "registration" button does not work

1. They're ignored.

When visitors repeatedly see elements common to many sites, they begin to unconsciously ignore those elements (also known as "habituation"). Whether the registration buttons are blue or green or even a hell of a fire orange.

2, their requirements are very blind

Don't think the visitors know why you let them sign up, people don't read the pages carefully, they usually browse. They are likely to miss out on a free trial or some of the main benefits that a product can offer.

3, they do not provide any value

Asking for "Sign up" does not help to change the visitor's idea, and their thoughts will not be from "Why should I register?" "To" I want to register! ”

Third, let the user to use the registration

Let the user try it, registration is not registered, let the user decide. Let them first try the product, understand the value the product can bring to them, build a trust between the product and the user, and then throw the registration requirement. For a product, the process of "progressive participation" of the user is designed, not the registration form.

Iv. Effectively guide Visitor registration

1, let it and products tightly linked together

If your product is a bit-currency trading cloud service software: You can say "start Bitcoin", or if it's an online market for artists: You can start selling your work. This prevents users from ignoring your registration button.

2. Giving, not taking

"Access" and "registration" do the same thing, but one will make people feel that he will gain some benefits while the other will not.

3. Encouraging people to take action

You can use behavioral verbs in copywriting, such as getting, starting, and trying.