The problem of "two choice One" is reproduced in the electric business market

Internet industry following the 3Q war to the Internet users put forward the choice of two choices, E-commerce industry again to create a second choice of the situation, this time need to make a choice is the electrical business.

Recently, there are media reports that the cat from senior executives to waiter to talk about cat business, the request in the days of the cat and Jingdong two E-commerce platform to choose one, such as the choice of Jingdong Mall can not participate in the promotion activities of the cat.

In fact, the rapid development of E-commerce in recent years, according to the latest data released by 2012Q2, China's E-commerce market transaction size of 1.88 trillion yuan, an increase of 25%, the chain growth of 7.3%, although a slight slowdown in growth, but still maintain a strong momentum of development, This also makes the competition in the industry more intense, the cat as the first generation of E-commerce platform, although has a certain advantage, but in the face of Jingdong Mall as the representative of the Up-and-comer, but also feel the pressure.

"If the cat has such measures, mainly from other electrical competition pressure, the rapid development of the network retail market in recent years, Jingdong Mall, Suning easy to buy, Tencent Business, Amazon China to catch up with the pace of accelerated, the cat also has to need to stabilize their position." Mo Dai, an analyst at the E-commerce Research Center, said in an interview with the China News of the press.

CIC Consultant IT industry researcher Wang Ningyuan told the China News reporter that if the cat really to the merchant, let it in the platform two choose one, its initiative on the other hand out of concern for competitors, and then with its powerful platform strength, forcing businessmen to make choices to fight against competitors On the other hand can test the degree of tolerance and the bottom line, but also for the follow-up platform management to provide a certain basis.

Openness is a major feature of the Internet field, for the electric business want to have more than a platform, multi-channel, and this will provide consumers with more selectivity, e-commerce market needs to blossom the situation, so as to form a benign competition, promote the healthy development of the industry, and a single large, the formation of industry monopolies, will have a negative impact on the industry as a whole.

Although for the day cat let the merchant two choose one of the news, cat aspect to deny, but from the current E-commerce market competition pattern, such things are not impossible to happen, such a choice of questions once placed in front of the merchant, will form a recent electric dealer price war the same result, will bring many interests damage.

Wang Ningyuan that, the electric business platform to take platform to the merchant to choose one of the threat measures is unreasonable, this not only seriously damage the interests of businesses and consumers, but also disrupt the market competition order, will bring serious negative impact on the market. For the industry as a whole, such barbaric measures will eventually lose the hearts and minds of the public, which will not only lead to a rise in market share, but also provide a more "preferential" platform for competitors to seize the business.

In fact, like two to choose such unfair competition, industry monopoly behavior, from the macro is not conducive to the development of the industry, and ultimately injured or business and consumers, on the one hand, the interests of businesses are damaged, so that businesses are at both ends of the dilemma, on the other hand, for consumers, the choice of

In this respect, Wang Ningyuan also said that for businesses, the damage to their free choice of platform sales rights, and increase its sales in the platform of the cost, in the case of sales did not rise, the cost of further promotion, the profit caused a certain negative impact; for consumers, on the one hand, reduce the diversity of their shopping platform choice On the other hand, the increase in the cost of business to the product price, which will inevitably increase the cost of consumer shopping, and thus damage the interests of consumers.