The process and content of the construction and maintenance of the car rental website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the development of the Internet today, the emergence of new things, the popularity of the "tenant clan" is one of the representatives. It is understood that the existence of the online rental, rental and second-hand transfer phenomenon, in fact, is the current network tenant group of the development of the predecessor.

2013 online taxi has become the focus of major media attention. According to statistics, domestic car rental market in the next 5 years, the average growth rate will exceed 15%, 2015 domestic car rental market size will be more than 6 billion U.S. dollars. China has become the fastest growing and most promising car rental market in the world. The Shenzhou car rental is the typical business of renting a car online. In recent years, China has continued to get Lenovo, the United States Warburg Investment Group and Hertz Company and other enterprises of all ages, and the launch and Baidu bidding, network Alliance, portal sites, such as the promotion of a series of advertising, thereby increasing the market's influence.

So, how can a car rental company build a website to get a certain market and users? And for the later website operation and promotion how to deal with it? Hefei, Switzerland will advise you.

First: Car rental website Construction analysis

A successful site must be with the site itself before the analysis of the relationship, accurate construction of the station before the planning to launch a better station work.

First, the industry market analysis. Understand the characteristics between the same industry, industry market situation and the advantages and disadvantages between competitors. Analyze and absorb competitor website's advantage and disadvantage, do it chaff, take its essence. Combined with the characteristics of their own enterprises and advantages of more complete construction.

Second, the car rental website positioning and function determination. What is the purpose of building a car rental website, selling products or promoting corporate image? Combine the positioning and site features to make a different car rental website.

Finally, the car rental website page design. The appropriate benefits of the page design, not only to bring users a visual enjoyment, but also to enhance the brand image of the enterprise, and ongoing maintenance.

Second: The car rental website clearly positioned

Car rental website positioning, should be introduced to the car rental information, car Rental guide, with car booking as the core. Rental car Booking as the core, for the car rental families to provide more convenient, intuitive car rental information.

With Rui, car rental site positioning is very important to meet a few points to build a better site:

1 The type of website construction: Clear Car rental website is mainly information, or product sales master;

2 Site Target group: Clear the ultimate target group of car rental website, for different users real-time different promotion way;

3) Website Promotion way: Clear car rental website later website operation Promotion, reasonable use, the website will have higher development

Third: Car rental website main function module

1 Information Release Management system

Website Information Release Management system, also known as the website News information Release system, is the page of some need to constantly change information, similar to car rental information, the latest rental information and related industry features such as updated information centralized management, and through the information of some common classification, and finally systematized, Standardize a Web application that is published to a Web site. And the administrator can use the information release system through the backstage to let car rental website automatically update the latest car rental information items, and regularly replace the main recommended car rental promotional pictures.

2 Online customer service system

Online customer service system is a web version of Instant Messaging software collectively. Compared with other instant messaging software (such as QQ, MSN, etc.), it realizes and the car rental website Seamless combination, provides the car rental website and the visitor Dialogue platform. Visitors to the car-rental website can talk through the web without installing any software. A common feature of the online customer service system is that the owner of the website wants to use the online customer service system, must first apply to the online customer service system to an account, and then generate a Web page tag, and then embed the code into the Web page. Log in to the online customer service system with the application account and start using it.

3 Website Traffic Statistics System

Website traffic statistics System comprehensive mobile phone user site is visited records, to be summed up and preserved. And according to the car rental companies need to use a variety of charts, reports to the car rental site decision-makers to provide access to the site. The flow statistics system can provide a page access count to the car rental website, ranking and access Analysis Services, the entire site and even any page access to data analysis, and the site analysis of a complete statistical report, at any time can understand the site and any page traffic trends and popularity, and to make relevant adjustment strategies.

Four: Car rental website search Engine optimization

Car rental website construction and other corporate web site to do search engine optimization, based on years of work experience, how to do a good job Site search engine optimization it?

1 timely update the content of the website: soft marketing is the most basic way to optimize the website, not only to master the update of the article, but also to maintain the originality of the article;

2 improve the outside of the chain: a reasonable and effective site outside the chain layout, the reputation of the car rental website to improve a great help;

3 Analysis Competitor: The effective analysis competitor's website, may obtain many abundant resources, thus unceasingly for its use;

The website promotion of car rental enterprise

Car rental website to be ranked by the front, can be indexed by search engines, it must be done to promote the site, choose the appropriate way to promote their own. Website optimization promotion can be divided into two major categories, the site internal and external promotion.

Website Internal promotion:

1 The attributes of keywords and description are added;

2 Site Map to cater to the likes of search engines;

3 The content of the website should be high originality, and update should be timely.

Website External Promotion:

1 Exchange links, improve the authority of the site and visibility;

2 Blog, forum release soft Wen, accumulated popularity, cleverly into advertising information;

3) QQ Mass, widely released supply and demand information, improve website traffic.

This article by the mall website Building Car rental website construction-Hefei with Rui Information Technology Co., Ltd. www.web0551.com.cn editing! Original information, reproduced please specify the source!