The process of the audience from zero to million in the practice of microblog promotion

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This article a few months ago in micro-blog said will write, the first audience to 5000 to share their own micro-blogging practice experience, later in Cai Brother wins the proposal to set the target to 1W audience. Last week, after completing this goal, has written a "microblogging promotion practice: Select the best for their own microblogging platform" (people look at this article before today, the proposal to read the article written last week, so it is easier to understand, because the promotion of this article can play the most effective, the key is to choose a suitable for their own microblogging platform. Today, we share the number of Tencent Weibo listeners from 0 to 1W, the amount of effort and the means of promotion. Take their own practice process as a case, I hope to give you a certain reference.

One: The first time registration, seize the opportunity.

I am April 10 registered Tencent Weibo, when Tencent just opened a few days, quickly poured into a large number of Internet practitioners, for the internet's emerging products, my peers are always the most sensitive, but also the most positive way to get Tencent's invitation code. At the same time a new micro-blog, like online games opened a new server, just go into the people want to work hard class, are also the most active, most willing to listen to others.

Because of the reasons for blogging, in the industry has been very active. So the first batch of Tencent Weibo friends in the industry, I was also familiar with, so soon add hundreds of listeners. The first group of people, some friends because of their own reasons, slowly in the Tencent Weibo active disappeared, but they began to listen, laid down my audience base.

At that time I played microblogging is not very skilled, remember I invited a webmaster friend, at first very active everywhere to find someone to listen to each other, soon increased hundreds of listeners, but slowly he seems to have lost interest, and never see his traces. My own this ID, from beginning to end have not relied on mutual listening to increase the audience, vest ID can play this way, with their own main number is meaningless.

Replication difficulty: Because it is the practice of sharing the growth of your audience, write down every factor that helps your audience grow. Unfortunately, there is no time machine in the world, so miss the first time friends, there is no chance to replicate. Just as I missed the opening of Sina micro-Bocai time, so I choose to grasp Tencent Weibo this new dress.

Two: Active + Dry Goods (for the user to listen to my reasons)

Because I am more active in Weibo, everything is written, everything, so increase the exposure rate on Weibo. For example, often in the radio hall can see my microblog, so will be more Bo friends to pay attention to. And some of my friends in the industry, they are mainly in the micro blog to share some of their own professional remarks, such as entrepreneurship and work in the sentiment, or some of the hot issues of opinion comments. It is too professional to say a word occasionally. To attract more users ' attention, just like Cai wins elder brother's microblog content, the profession also loses the life the joy, my content does not have Cai wins eldest brother such sentence is the classics, but wins in the quantity, occasionally also will share some real dry goods, is in other micro-blogs to see.

For example, previously shared 82 navigation station contact, as well as the promotion of their own website and so on. This is the common people will not take out the content to share, in order to increase their microblogging popularity, I will find a way to look for some dry goods to share, which is the main reason most listeners will listen to me.

Because I write everything, what all hair, there are some industry friends dislike my words, and thus give up listening, for such a thing though regrettable but not regrettable. Because more friends feel that everything written mouchangqing is true, in addition to network promotion, there are other life. This is also a microblog compared to professional blog more charm, but also I can stick to write down one of the driving force. Don't want to make Weibo the 2nd mouchangqing Network Promotion Blog. Weibo can be written every day, professional blog a week only power to write 1-2.

Replication difficulty: Content to have characteristics, think about what your microblogging characteristics, will affect the user community. For example, some beautiful women, occasionally upload a few sexy photos, is her microblog features, can attract a lot of people to listen. For example, my microblogging feature is the Internet to promote experience sharing. If your microblog is just a small talk, just talk to your friends.

Three: 700 Invitation code

Inviting a friend to register through an invitation code is also a common channel for increasing audiences. Only a few cases like I have invited so many people to register. I have been in the early days of the microblog to invite 700 friends registered Tencent Weibo, the beginning of the 10, 50 invitation code. Later, Tencent Wei Wei gave me a one-time 500 invitation code. All together, about 700 or so went out.

Figure: Chettu when 500 invitation codes were obtained

At that time I posted a post in mouchangqing garden (see below), used to issue Tencent invitation Code, published about 30 each time. Want to invite a friend of code, I let him go to this post oneself obtain. You can see this post browsing volume 1880 times, know how many people to get the invitation code. At that time, 500 invitation codes were sent through this post.

Figure: The main post of the invitation code

Replication difficulty: This is difficult to copy, first of all, it is difficult to get so many invitations, in addition, even if there are so many invitation code, it is difficult to have the power to send out all. At that time and I also get 500 invitation code Webmaster Friends have several, but only I was in the shortest time all sent out.

You want to send 700, too? See if you have an invitation code left? If there is a lot left, don't complain about the Tencent Wei Wei gave you too little.

Four: good content to spread, to attract the target audience

Two days ago in micro-blog to see Kun classmate said, write micro Bo like the operation of the site, the first must have good content. It makes sense, content is really important, but it's also important to promote it. As I write a blog, the article can be written in a better way to let more target users know.

Writing micro Bo is the same truth, the content is good, if only to talk to himself, and ultimately only a small range of target users can hear you. For some particularly good content, you can do some expansion of publicity. At ordinary times I write in micro-blog life record and ordinary experience feeling, how many people broadcast and comment I don't care. But every week to write an original blog, I will be very concerned about the number of broadcast, will take the initiative to let some popular microblogging friends to assist the relay, but also to remind themselves of the existing microblogging audience, feel good on the friendship relay. Or repeatedly find reasons to send the content of the microblogging back to the broadcast. In their own deliberate promotion of the behavior, so that their weekly original blog post on Weibo, after the transmission is not bad.

As pictured: The previous go9go of the promotional means of the blog share, was broadcast 142 times.

In the micro-Bo light by 140 words of expression, in fact, it is difficult to quickly arouse the attention of some target audience. But through a lot of broadcast to let some target audience first to my blog, the complete reading of my blog and more experience articles on me will have a new understanding, the other side to listen to my microblog will be even greater. This is the same as I usually do blog promotion is the same truth, write ordinary articles, I am in their own several mass under the ad is over, I think write very good articles, will be in more groups to do the promotion.

Since the writing of Weibo, my blog has significantly increased the popularity of a lot of bloggers, now many loyal readers, are because of Weibo to know my blog. And this part of the audience to listen to me, mainly because the good content was broadcast after a large number of people, they are concerned about.

Replication difficulty: Good content is the basis of popular microblogging, such as those "cold jokes" "Wonderful jokes" micro-Bo will fire reasons, content, it depends on your spread out. If you do not have any good content, and want to improve their microblog popularity, it is basically difficult, or be honest to be a listener.

V: Using Blogs to reverse Twitter

In order to increase the microblogging audience, their blog resources are also used, such as on their own blog to promote their microblog address. On the navigation bar of my mouchangqing garden, I have the link address on Tencent Weibo. Also recently I wrote all the micro-blog articles, as long as the mention of "Tencent Weibo" will be hyperlinks to my Tencent Weibo address. And these articles are not only posted on my blog, but also in the rest of my more than 10 channels released synchronously, if each article has 1 W people pay attention to, that there are at least several W target readers because read my article, know my link address in Tencent Weibo, which registered Tencent Weibo friends, will naturally listen to my Tencent Weibo.

Replication difficulty: There are blog friends, you can learn from, more or less will have some effect.

Six: Celebrity microblogging home ads

A friend of the 360 chairman Zhou 祎 Tencent Weibo may have noticed that I was always listening to the week. The week has more than 50 W listeners, popular. And often in the micro-blog online interaction, so will click to see Zhou 祎 microblogging home page friends certainly a lot, and most of the industry. In addition to the natural curiosity of the Chinese people, they will deliberately see who the celebrities will listen to. And I was lucky to be Zhou such a super it celebrity to listen to, plus weeks have been listening to only 10 people, so my avatar has always appeared on the home page. So stained with the total light of the week, indirectly also gave me a lot of listeners.

Figure: Zhou 祎 Tencent Micro-Blog Homepage interface

Attention to last week's it Longmen friends know, Zhou also said at the meeting, he played Weibo more is to publish his own remarks, very little time to pay attention to what people say. So for weekly, listen to 1, listen to 10, listen to 100 people are no different, because he will not see.

Replication difficulty: Now Tencent has increased its special listening, the value of the celebrity ad bit is more obvious. You may not be able to find a super it celebrity who listens to you, but it's possible to get a popular microblog with thousands of W listeners if you use your heart and your personal connections and diplomatic eloquence. This is really possible, I found some grassroots users, have been 100W listeners to the celebrity microblogging listening.

Seven: Huang brings the temptation to let users know what you are doing (the advantages of authenticating users)

When I was in Tencent Weibo has more than 1000 listeners suddenly was certified, as if to enter a well-known webmaster list, it was batch certification. Many friends say that certification has advantages, indeed multiple Huang is better point, will have more advantages. Yellow hook The biggest role is, can entice users to click on your microblog home, quickly understand what you are doing. If the other is interested in the industry to reach people, will take the initiative to listen. If he is completely unfamiliar with the industry and topics, the other side will not listen to. If the authenticated user listens to each other, the efficiency will certainly be higher, but if the authentication user still plays listens to each other, is too sorry Tencent official esteem.

Many friends often complain that they are not hooked, so the audience is more difficult. In fact, in micro-blog, even authenticated users, if there is no official recommendation, want to break through the 1W audience is very difficult. Now Weibo breakthrough 1W certification users, at least 90% because of the official friendship recommended. Without an official referral channel, there will not be more than 50 authenticated users breaking through 1W listeners. Unless it is a sports circle of the Super star, even if not recommended, occasionally say a few words, there will be users actively seek to listen in pursuit. General small exposure rate of small stars or traditional industry celebrities, even if there is certified, want to rely on their own strength to break through the 1W, is also very difficult. And now more than 1W audience of grassroots users have more than 20, grassroots users are basically not officially recommended, relying on good content and their efforts to the audience to do the number up. If a grassroots user's audience is completely 1W by content, and does not pass the means of mutual listening. His active audience was more than some of the tweets that were added to the audience above 30W. Similarly clockwork broadcasts, the number of broadcasts of the star Weibo of the 30W audience is not as much as the grassroots microblogging of the 1-w audience.

In this is not taboo to say, like I do network promotion, in Micro Bo so active, to write Micro Bo, but also use the above various promotional means, if there is no official recommendation I now also may be about 8000 of the audience, can not reach 1 W. But even if I reach 8000, I feel very fulfilled, because I am getting it by my own efforts. Listen to my 8000 users, at least 80% of the friends are really interested in my microblog content, only to actively listen.

Eight: Official help, break through 1W. (Quality of audiences produced by different channels)

In the absence of official recommendations, only through the above 7 means of promotion efforts, I have achieved more than 7,000 listeners. Perhaps because of my efforts, moved Tencent Weibo staff, so I "find someone" in the IT Network home page location was recommended a few days, quickly broke through 1W, or even higher. Let me also sigh, before doing so many efforts to get more than 7,000 listeners, also do not let Tencent Weibo official recommendations a few days faster. But the value of the previous 7,000 listeners was much higher than that generated by the listeners behind.

Because the quality of the audience can not be compared to different channels, such as through the industry category home recommended to get the quality of the audience is probably based on the content of the initiative to listen to 1/4. If the new user is registered, the recommended listening quality is lower, only 1/10 of the quality of active listening. In other words, 3 channels to get the same 1W fans, if the active listen to the Clockwork Micro Bo can have 100 broadcasts, by industry classification recommended only 25 broadcasts, if the new user registration recommended to get the audience, that will produce up to 10 broadcasts. That's why some star Weibo, though popular, is totally out of proportion to the number of listeners.

Replication difficulty: The official recommendation is generally only authenticated users have the opportunity, in my impression, only a small number of grassroots users have been recommended by Tencent official. such as "Feng elder sister" and "Desire elder sister". If your micro-bot features, even grassroots users, I believe the official will make an exception to recommend.

Nine: The ID background is different, the effect cannot be completely pasted, but experience can be copied locally

Because of the different backgrounds of each ID, the difficulty of getting an audience is also different because I have the certification, plus the visibility in the industry, so many friends will find it easier to increase the audience. But in Tencent Weibo there are also a lot of users of the certification audience did not break 1000, or even 100. Without some of the above efforts, I now have a maximum audience of about 4000. I am surrounded by more than I am well-known and certified friends, and even some people have been officially recommended. But many of them have fewer listeners now than I do, mainly because I've done more to try. Everything has to pay to be rewarded.

Although my above promotion means is not suitable for all friends, but as long as the serious implementation, even if can not break through 1W, but increased to 1000 of the audience is always fine. And the above means are not through mutual listening to get, although the listener is the fastest increase in the microblogging of a means, but the quality of the audience is also the worst.

Ten: No certification, do not listen to each other, but also to obtain a large number of listeners to share the case

Because today is mainly to share their microblog how to from 0 to 1W process, as for the unauthorized users how to quickly and effectively increase the audience today will not elaborate, in this to share an unauthorized user to quickly increase the audience's small case. Give some not-certified grassroots friends more confidence. I have a friend, only last week opened a "Chongqing beauty microblogging" microblogging address: HTTP://T.QQ.COM/CHONGQINGMEINV, we can go to see that. In just a few days time to get more than 1200 effective listeners. This ID has not been authenticated and has not done any means of mutual listening. But the same as many bloggers actively listen.

As pictured: Weibo opened less than 1 weeks, has 1274 listeners, only 10 people.

A lot of beautiful people on the Internet, because this is easy to attract men's eyes. But my friend this beauty Weibo has different characteristics, first of all, this micro-blog released beauty pictures only limited Chongqing beauty. And unlike most of the beauty of micro-blog, is what beautiful pictures are hair. In addition, the Weibo's biggest feature is that it will take the initiative to dig in the micro-blog on the real Chongqing beauty to publish, such as the micro-blog to listen to a total of 10 people, these 10 people are on Tencent Weibo has registered Chongqing mm. These Chongqing mm will be the photos of their own possession for the publication of Chongqing Beauty Weibo, so that "Chongqing beautiful micro Bo" has an exclusive original content, but also to these Tencent Weibo active Chongqing mm brought more listeners, thus carrying out a virtuous circle. Also let the audience not only can see the picture of Chongqing Beauty, but also directly with these beautiful pictures of the owner of direct communication.

In fact, Chongqing beauty Micro Bo can do 0 listening, to reach the current popularity. But the blogger wants to turn the listening area into a content feature and a selling point. So just listen to Tencent Weibo has active in Chongqing mm, so some interested in Chongqing mm Bo friends, you can directly see "Chongqing beauty microblogging" listening to which users understand.

Because it is a friend operating microblogging, in the early days I also made a friendship recommendation, and occasionally choose the right content for the broadcast, the growth of this microblogging audience also played a certain role. But to attract more people to listen to, or rely on the content of this microblogging features. This micro Bo actually has some features, but now inconvenient are revealed, interested friends to study it.

Today, a simple example, there is a chance to share with you the next different background ID how to increase the audience, I am also exploring the practice of learning. For example, there is a certain amount of resources of the authentication ID, or no resources of the unauthorized ID, how to increase their audience. But whether there is no certification, want to be more people to listen to, first of all, the content of micro-blog to do a good job. Do micro Bo and do the site, the content is the basis, and then use a variety of promotional means to do up the popularity.

Today is not careful to write so much, thanks to have patience to read the friend, I hope this article for you a little reference. If you have the opportunity to share in the micro-blog to do some of the practice of marketing cases, through which means in micro-blog to get traffic to their website and improve product exposure, etc., if you are interested, on the message support, I continue to share.

In fact, today always feel a little more than a bit, many want to write did not write it, waiting for the micro-blog slowly continue to share it.

2010-8-10

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/279.html (reprint please keep)